BBA202- BUSINESS STRATEGY

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ASSIGNMENT

 

DRIVE WINTER 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA202- BUSINESS STRATEGY
SEMESTER 2
BK ID B1519
CREDITS 2
MARKS 30

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1 Define business policy. Explain the importance of business policy. Differentiate between business policy and Strategy.

 

Ans: Definition of business policy:

 

Business Policy is “the study of the functions and responsibilities of senior management, the crucial problems that affect success in the total enterprise and the decisions that determine the direction of the organisation and shape its future. The problems of policy in business, like those of policy in public affairs, have to do with the choice of purposes, the moldings of organizational identity and character, the continuous definition of what needs to be

 

 

 

Q.2 What are the objectives of Strategic Management? What are the causes for failure of Strategic Management?

 

Ans : Objectives of Strategic Management:

 

In strategic management, there are strategic objectives and financial objectives. Additionally, all objectives are either short-run or long-run types. When planning a firm’s strategy it is important to have objectives in mind and to understand the differences between the types of objectives.

 

Strategic Objectives:

 

Q.3 Write a brief note on the following:

a) Core competencies and their importance

b) Strategic leadership.

 

Ans : a) Core competencies and their importance:

 

A core competency is a concept in management theory originally advocated by two business authors, C. K. Prahalad and Gary Hamel. In their view a core competency is a specific factor that a business sees as central to the way the company or its employees work. It fulfils three key criteria:

  • It is not easy for competitors to imitate.
  • It can be reused widely for many products

 

 

b) Strategic leadership:

 

Strategic leadership provides the vision and direction for the growth and success of an organization. To successfully deal with change, all executives need the skills and tools for both strategy formulation and implementation. Managing change and ambiguity requires strategic leaders who not only provide a sense of direction, but who can also build ownership and alignment within their workgroups to implement change.

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BBA201- RESEARCH METHODS

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ASSIGNMENT

 

DRIVE WINTER 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA 201- RESEARCH METHODS
SEMESTER 2
BK ID B1518
CREDITS 2
MARKS 30

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1 Briefly describe the different steps involved in a research process. What are the characteristics of good research?

 

Ans : Meaning of Research:

 

In Business,  research involves establishing objectives and gathering relevant information to obtain the answer to a business issue. You can conduct business research to answer a business-related question, such as: What is the target market of my product? Business research can also be used to solve a business-related problem, such as determining how to decrease the amount of excess inventory on hand. Adequate planning and information-gathering are essential to derive results for your business.

 

Steps :

Step 1: Identify the Problem

 

 

Q.2 a. Explain the different types of research designs.

b. Differentiate between Probability and Non-probability sampling methods.

 

Ans :a. Meaning of research design:

 

A research design is a systematic plan to study a scientific problem. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan.

 

Types of research designs:

 

 

 

b. Meaning of Probability and Non-probability sampling methods:

 

Probability sampling:

 

A probability sampling is one in which every unit in the population has a chance (greater than zero) of being selected in the sample, and this probability can be accurately determined. The combination of these traits makes it possible to produce unbiased estimates of population totals, by weighting sampled units according to their probability of selection.

 

 

 

 

 

Q. 3 The important task ahead of the researcher is to document the entire work done in the form of a well-structured research report. Describe in brief the components of a Research Report. What are the guidelines for writing the research report?

 

Ans : Meaning of a Research Report:

 

A document prepared by an analyst or strategist who is a part of the investment research team in a stock brokerage or investment bank. A research report may focus on a specific stock or industry sector, a currency, commodity or fixed-income

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BBA204-MARKETING MANAGEMENT

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ASSIGNMENT

 

DRIVE WINTER 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA 204-MARKETING MANAGEMENT
SEMESTER 2
BK ID B1521
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.1 “Marketing has greater importance for its contribution to society”. Explain.

 

Ans: Marketing has greater importance for its contribution to society :

 

Marketing plays an important role in society and affects everyday life. It offers outstanding career opportunities in such areas as professional selling, marketing research, advertising, retail buying,

distribution management, product management and development and wholesaling/logistics. Marketing career opportunities also exist in a variety of non-business organizations, including hospitals, museums, universities, government

 

 

 

Q.2 “Every marketing strategy should have adequate control mechanisms to ensure that it is properly implemented”. In the light of this statement, explain the techniques used in marketing control.

 

Ans: Every marketing strategy should have adequate control mechanisms to ensure that it is properly implemented”:

 

Starting a business is not terribly difficult. For instance, according to the Small Business Administration, 552,600 new employer firms were launched in 2009 alone. Staying in business, however, is another matter altogether.

 

 

 

 

Q. 3 Assume that you are a marketing manager of a company who wants to manufacture cars that won’t cause any pollution. What process would you adopt to help company in developing this new product?

 

Ans: Explanation of the process:

 

Part of successfully launching a new product is finding the people who need the product, educating them on its value and helping them purchase it. Marketing is vital to getting your product in people’s hands. Marketing management’s role in new

 

 

Q. 4 “A Brand is developed through diligent market research”. Explain the various steps which are undertaken in the formation of a brand name with the help of examples at every step.

 

Ans : Explanation of the steps:

 

The brand creation process is a long one, it requires perseverance, consistency and an underlying emotional connection with the target segment. Its aim is to instill a level of brand loyalty in its customers, which will in turn generate exponentially increasing recurring streams of income. This process needs to be thought through thoroughly from the very beginning of developing a business model.

 

 

Q.5 What are the various factors that influence the selection of the channel of distribution by a manufacturer?

 

Ans : Explanation of the factors:

 

Important factors affecting the choice of channels of distribution by the manufacturer are:

 

(A) Considerations Related to Product

 

When a manufacturer selects some channel of distribution he/she should take care of such factors which are related to the quality and nature of the product. They are as follows:

 

 

 

Q.6 Write short notes on:

a) Advertising

b) Criteria for effective segmentation

 

Ans : a) Meaning and features of advertising :

 

Advertising is defined differently by various authorities and the institutions dealing with the subject of advertising. The American Marketing Association (AMA) defines advertising as,

“Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.

 

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MF0010 & SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

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ASSIGNMENT

 

DRIVE WINTER 2013
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /

PGDFMN – (SEM 1)

SUBJECT CODE & NAME MF0010 & SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
SEMESTER 3
BK ID B 1754
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

Q1.Explain the meaning of investment and security. Describe the investment process

Answer : Loosely defined, a security in the world of finance is an instrument representing financial value. Securities can be categorized as debt, equity or derivative securities and can be represented through a certificate or non-certificated book entry form. These certificates entitle the holder to rights under the security and can include shares of stock, mutual funds or bonds.

 

Investing in Securities

Debt securities, or bonds, refer to a type of loan in

 

 

 

Q2.Write about the secondary markets? Explain the role of financial intermediaries.

Answer :  The secondary market, also called aftermarket, is the financial market in which previously issued financial instruments such as stock, bonds, options, and futures are bought and sold.[1] Another frequent usage of “secondary market” is to refer to loans which are sold by a mortgage bank to investors such as Fannie Mae and Freddie Mac.

 

 

Q3.Explain the meaning of risk. Describe what are the factors that affect risk

 

Answer : Risk is the potential that a chosen action or activity (including the choice of inaction) will lead to a loss (an undesirable outcome). The notion implies that a choice having an influence on the outcome sometimes exists (or existed). Potential losses themselves may also be called “risks”. Any human endeavour carries some risk, but some are much more risky than others.

 

Insurance companies are in the “risk transfer”

 

Q4.Briefly explain the variables that are analyzed in economy analysis.

 

Answer : Economic analysis

Real activity and financial conditions

The economic analysis assesses the short to medium-term determinants of price developments. The focus is on real activity and financial conditions in the economy. The economic analysis takes account of the fact that price developments over those horizons are influenced largely by the interplay of supply and demand in the goods, services and factor markets.

 

To do so, the ECB regularly reviews, inter alia,

 

 

 

Q5.Explain about technical indicators and How are they used?

Answer : The central idea behind technical analysis is that past price actions can help predict future price behaviour. This is why chart patterns, candlestick formations, and other technical indicators are used to determine whether an uptrend or downtrend is due. And since most traders play by these technical ideas, their price behaviour forecasts tend to be self-fulfilling.

 

This article is designed to introduce the concept of technical indicators and explain how to use them in your analysis. We will shed light on the

 

6 Explain the assumptions of Capital Asset Pricing Model (CAPM). Give a short note on Separation Theorem, Capital Market Line(CML) and Security Market Line (SML)

 

Answer : Meaning and definition of Capital Asset Pricing Model

 

The Capital Asset Pricing Model (CAPM) refers to a model that delineates the relationship between risk and expected return and what is used in the pricing of risky securities. The concept is used for pricing an individual portfolio or security. The basic idea underlying the concept is that investors are required to be compensated in two ways –

  • Time value of money

 

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MF0011 – MERGERS & ACQUISITIONS

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ASSIGNMENT

 

DRIVE WINTER 2013
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /

PGDFMN – (SEM 1)

SUBJECT CODE & NAME MF0011 – MERGERS & ACQUISITIONS
SEMESTER 3
BK ID B1732
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Explain the five stage model of mergers and acquisitions.

Answer : The five stages of merger and acquisition process under 5-S model can be divided as below:

 

Stage 1: Corporate strategy development:

 

Corporate strategy is concerned with the ways of optimizing the portfolios of businesses that a firm currently owns and with how this portfolio can be changed to serve the interests of the corporation’s stake holders. Merger and acquisition can serve the objectives of both corporate and business strategies despite their being the

 

2 What do you understand by demerger? Write about the tax implications of demergers.

Explain the characteristics of demerger.

 

Answer: Introduction of demerger :

A demerger is a form of corporate restructuring in which the entity’s business operations are segregated into one or more components. It is the converse of a merger or acquisition.

A demerger can take place through a spin-off by distributed or transferring the shares in a subsidiary holding the business to company shareholders carrying out the demerger. The demerger can also occur by transferring the relevant business to a new company or business to which then that company’s shareholders are issued shares of.

 

 

3 Explain about Employee Stock Ownership Plans (ESOP). Write down about the rules of ESOP and types of ESOPS.

Answer : Introduction of ESOP :

 

An employee stock ownership plan (ESOP) is an employee-owner scheme that provides a company’s workforce with an ownership interest in the company. In an ESOP, companies provide their employees with stock ownership, often at no up-front cost to the employees. ESOP shares, however, are part of employees’ compensation for work performed. Shares are allocated to employees and may be held in an ESOP trust until the employee retires or leaves the company. The shares are then sold.

 

Key rules of ESOP :

 

 

 

4 Write Short notes on :

a. Exchange rates

Answer : Exchange rates :

 

In finance, an exchange rate (also known as a foreign-exchange rate, forex rate, FX rate or Agio) between two currencies is the rate at which one currency will be exchanged for another. It is also regarded as the value of one country’s currency in terms of another currency. For example, an interbank exchange rate of 91 Japanese yen (JPY, ¥) to the United States dollar (US$) means that ¥91 will be exchanged for each US$1 or that US$1 will

 

 

 

5 Give the meaning of buyback of shares. Explain the objectives and guidelines for buyback of shares.

Answer : Objectives for buyback of shares:

 

Stock Price Undervalued

A company’s management team may decide to buy back shares for several reasons. One is the view that the shares are undervalued. An overall underperforming stock market or a company that has been hit with a scandal can signal to investors that the share price is worth more by purchasing its own stock. Investors often see this as a positive indicator to buy stock as well.

 

An extreme example of this was post-”Black

 

 

6 Explain the methods of accounting of amalgamation with example.

Answer : Purpose and Scope: This statement deals with accounting for amalgamations and the treatment of any resultant goodwill or reserves. It does not deal with acquisition by one company of the whole or part of the shares, or the whole or part of the assets, of another company in consideration for payment in cash or by issue of shares or other securities in the acquiring company or partly in one form and partly in the other.

 

Pooling of interests method

 

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MF0012 – TAXATION MANAGEMENT

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ASSIGNMENT

 

DRIVE WINTER 2013
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /

PGDFMN – (SEM 1)

SUBJECT CODE & NAME MF0012 – TAXATION MANAGEMENT
SEMESTER 3
BK ID B1760
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q1.Explain the objectives of tax planning. Discuss the factors to be considered in tax planning.

(Objectives of tax planning 5 marks; Factors in tax planning 5 marks) 10 marks

 

Answer: Objectives of tax planning :

 

A. Objective of raising revenue:

 

The basic and primary objective of taxation is raising revenue.  Enormous amount needed by modern governments for National defense, creation of infrastructure and social upliftment schemes make regular and systematic resource mobilization compulsory.

 

 

 

 

Q2.Explain the categories in Capital assets. Mr. C acquired a plot of land on 15th June, 1993 for 10,00,000 and sold it on 5th January, 2010 for 41,00,000. The expenses of transfer were 1,00,000.Mr. C made the following investments on 4th February, 2010 from the proceeds of the plot.

 a) Bonds of Rural Electrification Corporation redeemable after a period of three years, 12,00,000.

b) Deposits under Capital Gain Scheme for purchase of a residential house 8,00,000 (he does not own any house).Compute the capital gain chargeable to tax for the AY2010-11.

(Explanation of categories of capital assets 4 marks ; Calculation of indexed cost of acquisition 2 marks; Calculation of long term capital gain 2 marks; calculation of taxable long term capital gain 2 marks) 10marks

 

Answer : Categories of capital assets :

 

1. Collectibles :

 

Long-term investments in collectibles are taxed at a flat 28%. Short-term investments in collectibles are taxed as short-term capital gains at your ordinary income tax rates. Collectibles include the following items:

  • stamps,

 

 

 

Q3.Explain major considerations in capital structure planning. Write about the dividend policy and factors affecting dividend decisions.

(Explanation of factors of capital structure planning 6 marks; Explanation of dividend policy 2 marks; factors affecting dividend decisions 2 marks) 10marks

 

Answer :  Factors of capital structure planning :

 

1. Trading on Equity:

 

The word “equity” denotes the ownership of the company. Trading on equity means taking advantage of equity share capital to borrowed funds on reasonable basis. It refers to additional profits that equity shareholders earn because of issuance of debentures and preference shares.

 

2. Degree of control:

 

 

 

 

Q4.X Ltd. has Unit C which is not functioning satisfactorily. The following are the details of its fixed assets:

 

Asset Date of acquisition Book value (Rs. lakh )
Land

Goodwill (raised in books on 31st March, 2005)

Machinery

Plant

10th February, 2003

 

 

5th April, 1999

12th April, 2004

30

10

 

40

20

 

The written down value (WDV) is Rs. 25 lakh for the machinery, and Rs.15 lakh for the plant. The liabilities on this Unit on 31st March, 2011 are Rs.35 lakh.

The following are two options as on 31st March, 2011:

Option 1: Slump sale to Y Ltd for a consideration of 85 lakh.

Option 2: Individual sale of assets as follows: Land Rs.48 lakh, goodwill Rs.20 lakh, machinery Rs.32 lakh, Plant Rs.17 lakh.

The other units derive taxable income and there is no carry forward of loss or depreciation for the company as a whole. Unit C was started on 1st January, 2005. Which option would you choose, and why?

(Computation of capital gain for both the options 4 marks; Computation of tax liability for both the options 4 marks ; Conclusion 2 marks) 10marks

 

Answer :  Total price of the unit is :

 

Option 1 :

The net wealth of the undertaking (aggregate value of the total assets of the undertaking minus the value of the

liabilities as appearing in books of accounts) shall be deemed to be the cost of acquisition and the cost of improvement for the

 

 

 

 

Q5.Explain the Service Tax Law in India and concept of negative list. Write about the exemptions and rebates in Service Tax Law.

(Explanation of Service Tax Law in India 5 marks; explanation of concept of negative list 2marks; Explanation of exemptions and rebates in Service Tax Law 3 marks) 10marks

 

Answer : Service tax laws in India :

 

Generally, the liability to pay service tax has been placed on the ‘service provider’. However, in respect of the taxable services notified under Sec.68(2) of the Finance Act,1994, the service tax shall be paid by such person and in such manner as may be prescribed at the rate specified in Sec.66 of the Act and all the provisions of Chapter-V shall apply to such person as if he is the person liable for paying the service tax.

The following services have been notified under Sec.68(2) of Finance Act,1994:

the services,-

(i)         in relation to telecommunication service

 

 

Q6.What do you understand by customs duty? Explain the taxable events for imported, warehoused and exported goods. List down the types of duties in customs. An importer imports goods for subsequent sale in India at $10,000 on assessable value basis. Relevant exchange rate and rate of duty are as follows:

 

Particulars Date Exchange Rate Declared by CBE&C Rate of Basic Customs Duty
Date of submission of bill of entry

 

25th February, 2010

 

Rs.45/$

 

8%

 

 

 

Date of entry inwards granted to the vessel 5th March, 2010 Rs.49/$ 10%

 

Calculate assessable value and customs duty.

(Meaning and explanation of customs duty 2 marks; Explanation of taxable events for imported, warehoused and exported goods 3 marks; Listing of duties in customs 2 marks; Calculation of assessable value and customs duty 3marks) 10marks

 

Answer : Custom duty :

 

A customs duty is a tariff or tax on the importation (usually) or exportation (unusually) of goods. In the Kingdom of England, customs duties were typically part of the customary revenue of the king, and therefore did not need parliamentary consent to be levied, unlike excise duty, land tax, or other forms of taxes. Commercial goods not yet cleared through customs are held in a customs area, often called a bonded store, until processed. All

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BBA404-Small Business Management

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ASSIGNMENT

 

DRIVE WINTER 2014
PROGRAM BBA
SUBJECT CODE & NAME BBA 404-Small Business Management
BOOK ID B1715
SEMESTER 4
CREDITS 2
MARKS 30

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1 SWOT Analysis is an effective tool for making internal assessments. Assume that you are have recently joined as an executive in a small company manufacturing spare parts of automobiles. Your company has to avail a loan from bank. Prepare a SWOT Analysis to be presented in bank for your company.

 

Ans : Explanation of SWOT analysis:

 

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford

 

 

 

Q.2 Explain different types of Manufacturing Process.

 

Ans : Different types of Manufacturing Process:

 

Manufacturing is the production of merchandise for use or sale using labor and machines, tools, chemical and biological processing, or formulation. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other, more complex products, such as aircraft, household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users – the “consumers”.

 

 

Q.3 Write short notes on:

a) Cost Allocation and Apportionment

b) Assessing Managerial skills

 

Ans: a) Explanation of allocation and apportionment:

 

Allocation:

 

  • Allocation means the allotment of whole items of cost to cost centres or cost units.
  • It deals with the whole items of cost.
  • Cost is directly allocated to any cost

 

b) Assessing Managerial skills:

 

All managers possess their own set of skills, abilities, and traits. The key to their effectiveness is whether or not they are also good leaders. Effective managers must possess traits that will translate into becoming an effective leader.

 

Purpose of Assessments :

 

 

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