SMU MBA SOLVED ASSIGNMENTS SUMMER 2014 – PM 4th Sem

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PM 0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT

 

1. Write short notes on: Scoring Method for project selection Rules for network construction Project crashing using network analysis Graphical Evaluation & Review Technique

[Scoring Method for project selection Rules for network construction Project crashing using network analysis Graphical Evaluation & Review Technique]

2. Describe the importance of Business Forecasting.

[Need for forecasting with examples

Two common approaches to forecasting]

3. Describe the different stages in Project management.

[Explanation of the different stages in Project management]

4. Write short notes on: Time-series Forecasting of Seasonal Data Setting resource calendar in MS Project Network diagram chart Cost Performance Index

[Time-series Forecasting of Seasonal Data Setting resource calendar in MS Project Network diagram chart Cost Performance Index]

5. How to create a report on the project activities in the MS Project.

[Explain how to set up of Reports

Explain the process of Creating or Editing Reports

Describe the reports that can be printed

List the steps of Printing a Report]

6. Discuss the algorithm for solving the shortest-route problem.

[Description of shortest-route problems

Description of the 5 steps of the algorithm]

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PM 0016 –PROJECT RISK MANAGEMENT

 

1. Define Risk Management. Explain the seven step process in risk management planning.

[Definition of Risk Management

Explanation of the seven step process risk management planning]

2. The risk mitigation methodology describes the approach to control implementation. Explain the steps of the methodology.

[Explain the steps of risk mitigation methodology

Conclusion]

3. Write short notes on: Keane’s Risk Process Monte Carlo Simulation Categories of project risk Importance of a risk register

[Keane’s Risk Process Monte Carlo Simulation Categories of project risk Importance of a risk register]

4. What is a fishbone diagram? Explain the various tasks involved in constructing a Fishbone diagram.

[Definition of fishbone diagram

Why is it used

Describe the tasks involved in constructing a Fishbone diagram]

5. Benchmarking is considered as a component of Total Quality Management (TQM). Write a note on benchmarking.

[Explain benchmarking( definition, what will happen if there is incorrect benchmarking)

List any four Advantages of benchmarking

List any our limitations of benchmarking]

6. What are the tips to remove the top three project estimating risks? Explain

[Listing of the tips

Explanation of the tips]

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PM 0017 –PROJECT QUALITY MANAGEMENT

 

1. Discuss the various tools used for understanding data.

[Various tools: Graphs, Histograms, Pareto charts, and Scatter diagram.]

2. Write short notes on The Enterprise Project Management Model.

[Brief Explanation of Enterprise project management Working of EPM within the model Implementation of EPM Advantages of an EPM System]

3. Explain communities of practice .

[Definition and description of Communities of Practice (CoP), The role of Communities of practice in helping organisations to compete globally through information sharing across the globe]

4. The project management initiative program is a six step process which is designed to bring about a measurement team from the introduction to the project management-focused measurements through the design, the development and the implementation of the project management value measurement program. Explain the six steps in the project management initiative program.

[Measurement readiness planning Initiative Planning Measures development Scorecard development Measurement program Implementation Planning Measurement program implementation]

5. Briefly explain the seven forces involved in the success of quality in project management.

[Seven forces Placing the budgetary considerations ahead of the quality Placing schedule considerations ahead of quality Placing political considerations ahead of quality Being arrogant Lack of fundamental knowledge, research or education, the principles of quality assurance Pervasively believing in entitlement Practicing autocratic behaviours, resulting in “enrolment

Conclusion]

6. Explain briefly the Inspection-Planning and necessity in quality.

[Explanation inspection and the test plans Activities of inspection planning Explanation of necessity in quality Basic principles Amount of inspection]

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PM 0018 –CONTRACTS MANAGEMENT IN PROJECTS

 

1. Fixed price contracts have a preset price that the vendor must adhere to in performing the work and in providing materials. There are different types of fixed price contracts. Explain them.

[Explanation of various types of fixed price contracts]

2. Direct contracting is another procurement method that is used under a limited number of exceptional circumstances. Explain the conditions for adopting direct contracting, requirements and steps for direct contracting

[Conditions for adopting direct contracting Requirements for direct contracting and Steps for direct contracting]

3. Write short notes on Cost Plus Fee Contracts.

[Explanation of Cost Plus Fee Contracts Features Conditions for adopting Advantages and disadvantages]

4. The methods of selecting a consultant are designed to achieve the objectives of quality, efficiency, fairness and transparency in the selection process and to encourage competition. Discuss any 2 methods of selecting consultants.

[Explanation of any 2 of the methods

With

Where it is appropriate

Type of assignments for which this method of selection is adopted]

5. The contract control process commences right at the beginning stage of bid document preparation inviting contractors to bid, and proceeds through the contract negotiation, contractor selection, monitoring and controlling of the contractor’s work and terminating the contract. Explain the areas that need attention for effective control of the contracts in a project

[Core competence of the project manager Requirements of the working system Use of Work Breakdown Structure (WBS) Recognising the limitations with flexibility]

6. Explain the need of Procurement law and what are its objectives?

[Explain the need of Procurement law

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SMU MBA SUMMER 2014 SOLVED ASSIGNMENTS – BANKING 4th Sem

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MA0041- MERCHANT BANKING AND FINANCIAL SERVICES

 

 

1. Assume that you are the CFO of a company and you wish to take over another small sized company. How will you proceed in this course of action?

[Merchant banking scope

Functions]

2. Suppose you are an investor who wants to purchase a public issue in such a manner that your money does not get blocked. What is the procedure that you would follow?

[Public issue

Investor guidelines]

3. Suma is in the service sector. She would like to insure the life of her kids, spouse and parents. Suggest her the future course of action to be taken based on the marketing strategies.in financial services.

[Refer advisory service agent

Marketing strategies in financial services]

4. Suppose you are the owner of a factory and you want to make use of a latest type of machinery without purchasing it. Find out the best options that are available. Discuss the differences between Hire Purchase, Leasing and Commercial Loans.

[differences between Hire Purchase, Leasing and Commercial Loans

Conclusion]

5. India’s mergers and acquisitions activity during the first quarter of 2012 increased by 33 per cent with total transaction value estimated at US$14 billion. Discuss the legal Aspects Related to Mergers, Acquisition and Takeovers in India.

[legal Aspects Related to Mergers, Acquisition and Takeovers in India

Benefits]

6. Suppose you are the owner of a company and you have approached a CRA for rating your company. List the process and methodology adopted by the agency.

[Process

Methodology]

 

 

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MA0042 – TREASURY MANAGEMENT

 

 

1. Mr. Ram was appointed as a treasury manager of a reputed bank and the bank wants to open an office overseas. What are the factors Mr. Ram should take into account?

[Responsibilities of treasurer

Scope of treasury management]

2. Visit a public sector bank and a private bank and assess the roles of their treasury Departments to draw a similarity of functioning. Discuss the instruments that are traded in the banks.

[Treasury management in banks

Money market instruments]

3. As a treasurer, while it would be essential to look at the company’s capital asset, youwill also have to open foreign operating accounts and set up banking services in target areas. What steps would you take if your organization plans to expand globally?

Describe the facilities provided to exporters and importers in India.

Discuss the role of FEDAI.

[facilities provided to exporters and importers in India.

role of FEDAI]

4. Explain how banks gain on liquidity measures taken by RBI. Differentiate cash and liquidity management.

[Cash management

Liquidity management]

5. BoI, was the first to cut its minimum rate of lending or the base rate by 0.25 per cent after a finance ministry diktat last week, is targeting to take domestic NIM up to 3.10 per cent for FY14 from previous year’s 3 per cent. Explain how effectively it can manage its assets and liabilities.

Discuss ALM process in commercial banks

[Management of assets and liabilities

ALM process in commercial banks.]

6. Visit your nearest bank, identify yourself as a student of treasury management and discuss with the bank manager regarding risk management programme.

[Identification of risks

Risk management program]

 

SMU MBA SUMMER 2014 SOLVED ASSIGNMENTS – HR 4th Sem

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MU0015 –Compensation and Benefits

1. Discuss the contents of Job Evaluation. Describe the process of Job evaluation

[Explain the contents of Job Evaluation

Explain the process of Job Evaluation]

2. Suppose you are a HR Manager and you are asked to develop an effective Incentive Scheme for your organization. What are the pre-requisites you will consider while developing an Effective Incentive Scheme?

[Explaining the pre-requisites of effective Incentive Scheme]

3. Discuss the types of managerial remuneration. Explain the elements of a managerial remuneration

[Explain the types of managerial remuneration

Explain the elements of a managerial remuneration]

4. Define Pay Structure. What are its objectives? Explain the major decisions involved in designing and setting competitive pay structures

[Definition of Pay Structure

Objectives of Pay Structure

Explain the major decisions involved in designing and setting competitive pay structure]

5. Explain the criteria’s considered for rewarding the employees for their good service

[Explanation of the criteria’s responsible for rewarding the employees]

6. Write a short note on the following:

a)Wage Policy Plan in India

b)Voluntary Retirement Scheme(VRS)

[Wage Policy Plan in India

Voluntary Retirement scheme]

 

 

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MU0016 – Performance Management and Appraisal

1. Discuss the various stages involved in the evolution of Performance Management

[Explaining the evolution of Performance Management]

2. Discuss the principles and dimensions of Performance Management

[Explaining the principles of Performance Management

Explaining the dimensions of Performance Management]

3. Assume that you have joined as an HR in an organization. The first task assigned to you is to conduct the Performance Appraisal Process. What according to you is its purpose? Describe the entire Performance Appraisal process.

[Explain any three purpose of Performance Appraisal

Explain the Performance Appraisal Process]

4. Write a brief note on the Employee’s responsibility in Performance Planning Mechanics

[Explaining the employee’s responsibility in Performance Planning Mechanics]

5. Discuss the skills that a line manager require for effective Performance Management.

[Listing the skills

Explaining the skills]

6. Write short notes on the following:

a) MBO

b) Behaviorally Anchored Rating Scales Method (BARS)

[a) Explaining the meaning and steps in MBO

b) Explaining the concept and process of BARS]

 

 

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MU0017 – TALENT MANAGEMENT AND EMPLOYEE RETENTION

1. Explain the key elements of Talent Management System.

[Explaining the key elements of a Talent Management system.]

2. Explain the importance of Talent Management Process. Describe the stages of Talent Management Process

[Importance of Talent Management Process

Explaining the stages of Talent management Process]

3. What are the responsibilities undertaken by an HR to ensure compliance to regulations? Explain the steps involved in ensuring safe work environments

[Explaining the HR duties to ensure compliance to regulations

Explaining the steps involved in ensuring safe work environments]

4. Explain the key Compensation principles. What do you mean by Total rewards? Describe the elements of Total rewards

[Explaining the key compensation principles

Definition of Total rewards

Explaining the elements of Total rewards]

5. Explain the concept of Talent Acquisition .Explain the talent acquisition strategies

[Concept of Talent Acquisition strategies

Explanation of the Talent acquisition strategies]

6. Write short notes on:

a)Workforce Analysis

b)Talent Review

[A brief note on Workforce Analysis

Concept and importance of Talent review]

 

 

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MU0018 – Change Management

1. Describe Kotter’s Eight Step Change Model

[Explaining Kotter’s Eight Step Change Model]

2. Explain the various steps at which control takes place in a Change Management Process

[Explaining the steps at which control takes place with regard to Change Management]

3. Discuss the various factors affecting the choice of a change Strategy

[Explaining the factors affecting the choice of a Change Strategy]

4. What do you mean by Organizational Effectiveness? Explain the approaches involved in achieving Organizational Effectiveness

[Definition of Organizational Effectiveness

Explain the approaches to achieve Organizational effectiveness]

5. What do you mean by Change Agent? Describe the characteristics of successful Change Agents.

[Definition of Change Agent

Explaining the Characteristics of successful Change Agents]

6. Write a brief note on the following:

a) Kolb’s Learning Cycle

b) Peter Senge’s framework on Organizational Learning

[Explaining the concept of Kolb’s Learning Cycle

Explaining the concept of Peter Senge’s Framework]

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SMU MBA SUMMER 2014 SOLVED ASSIGNMENTS -OM 3rd Sem

 

 

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OM 0010 – OPERATIONS MANAGEMENT

 

1. What are the elements and objectives of operations management?

[Define operations management and

Explain its elements

Explain its objectives]

2. Explain operations research models.

[Give the classification of various models and discuss the models]

3. What is meant by multiple goal programming? Give the steps for solving a goal programming problem using the graphical method of goal programming.

[Define multiple goal programming

Explain two types of goal programming with multiple goals

Define the graphical method for solving goal programming and

Give the steps for solving a problem using the graphical method of goal programming]

4. What are the applications of queuing models. What is multiple server model of the queuing system. State its assumptions

[Explain the application of queuing models in various areas

Define the multiple server model and

Explain the model with assumptions]

5. What are the various priority rules used in the process of sequencing?

[Define sequencing and

Explain the priority rules used in the process of

Sequencing]

6. Explain the concept of replacement models. What are the limitations of replacement models?

[Define the concept of replacement models Explain the importance of replacement models

Explain the limitations of replacement models]

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OM0011 ENTERPRISES RESOURCE PLANNING

 

1. Write short notes on: Type of information required at various levels of the enterprise Service-Oriented Architecture (SOA) factor for developing ERP systems Role of ERP in Sales and Distribution Trans-shipment

[Type of information required at various levels of the enterprise Service-Oriented Architecture (SOA) factor for developing ERP systems Role of ERP in Sales and Distribution Trans-shipment]

2. Write short notes on : Distribution Requirements Planning (DRP) Role of ERP Consultants Product Lifecycle Management (PLM) Collaborative CRM

[Distribution Requirements Planning (DRP) Role of ERP Consultants Product Lifecycle Management (PLM) Collaborative CRM]

3. What are the benefits and features of ERP purchase module.

[Listing of benefits of purchase module

Description of features of purchase module]

4. What are the benefits and features of ERP financial module?

[Listing of benefits of financial module

Description of features of financial module]

5. Case Study: Implementation of ERP HRM System at ABC

ABC is a US-based organisation that operates several museums, research centres, and zoological parks. A few years back, the organisation faced a number of issues in managing its human resource functions. This was due to the obsolescence of the existing human resource management system. The old system of the organisation was not able to provide accurate information related to employees.

Considering the on-going issues, ABC decided to implement the latest version of ERP HRM system called PeopleSoft HRMS V8.8 from Software Performance Systems, Inc. The implementation of this system was divided into four phases.

First Phase: Focused on implementing personnel management, benefits administration, and payroll administration functions.

Second Phase: Focused on implementing job requisition, labour relations, and workflow management features.

Third Phase: Concerned with the development of an organisation-wide learning source to facilitate information and knowledge sharing.

Fourth Phase: Focussed on competency mapping and personnel development.

The implementation of the ERP HRM system not only improved human resource functions but also increased the overall operational efficiency of the organisation.

Questions:

a) Why was ABC facing problems related to HRM? How did they solve it?

b) What are the advantages obtained by ABC after implementing the ERP HRM system?

[a. List the HR problems ABC was facing. List the four phases of implementation

b. List the advantages obtained by ABC after implementing the ERP HRM(mentioned in the case as well as what you think are the advantages)]

6. Discuss the ERP selection criteria

[Explain the importance of selecting the right ERP system

Explain the three major criteria for selecting an ERP system.]

 

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OM0012 SUPPLY CHAIN MANAGEMENT

 

1. What are the different factors affecting transportation decisions?

[Description/outline of different factors and its sub factors in students own words]

2. Write short notes on risk pooling.

[description of risk pooling importance of risk pooling in SCM listing and summarization(along with suitable examples for each) of four types of risk pooling]

3. Read the following case study and answer the questions given the end of the case study

Best Supplier Relationship Management: Jaguar Land Rover and Gobel & Partner Jaguar Land Rover production line 8 October 2013 | CIPS Supply Management Awards 2013

“Jaguar Land Rover (JLR) transformed its position in customer satisfaction surveys and enhanced the quality of its products through an innovative partnership with a key supplier.

By re-evaluating the way it deals with quality control and suppliers, Jaguar took top spot in the 2012 JD Power Survey for customer satisfaction and Land Rover raced up the chart. In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”.

Component quality was identified as the key issue – for some suppliers the proportion of rejected parts was as high as 65 per cent – and some finished vehicles were being put into ‘containment’ due to faulty components. This had knock-on effects including

delayed customer shipments, production line stoppages that cost £2,000 per minute and the risk that faulty parts could make their way into completed vehicles.

At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was no single view of any given supplier’s quality history, which made preventative action impossible. A new director of quality was appointed who launched a review of quality across the supply chain that identified potential improvements that could be made to the inspection of incoming components from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with quality control were reduced to one – Gobel & Partner (G&P) – who saw it as an opportunity to introduce innovations and boost investment in its Qtrak quality management system, which totals £2 million to date.

This evolved into a partnership between JLR and G&P. Both realised that prevention was better than cure, and through Qtrak they could identify the component suppliers causing the most problems. Those with a recurrent history of reject parts were subject to a more rigorous inspection regime. G&P’s aim is to ensure no faulty part ever arrives at JLR production facilities and they now work on the premises of high-risk suppliers to review quality processes. The firm is also working at JLR’s new plant in China to ensure the right quality approach is in place from the beginning.

Over six years, the relationship between the firms has evolved from a traditional adversarial situation, where G&P were treated as one of a number of commodity suppliers, to one where the two are working to the same goal of “bringing premium quality to premium brands”.Wolfram Leidtke, JLR board quality director, said: “JLR is a premium brand and accordingly needs to have premium quality vehicles. Procurement has aligned with this objective. G&P has been able to transfer their global knowledge and work with JLR to develop a new approach to incoming material quality and the results are starting to speak for themselves.’ ”

Source: http://www.supplymanagement.com/analysis/features/2013/best-supplier-relationship-management-jaguar-land-rover-and-gobel-partner/

Question:

Illustrate the role quality played as criteria in JLR choosing its supplier Gobel & Partner. Explain the importance of Gobel & Partner in the supply chain

[Students should illustrate based on: How critical is component quality to JLR What were the effects of bad quality What were the issues JLR had to tackle to working with 16 suppliers The steps taken by JLR to improve quality

Importance of the supplier]

4. “MTR Foods, the Bangalore-based food processing company, is planning to utilise the services of a third party manufacturer for the first time. The contracted plant in Mathura for producing vermicelli is expected to give it a push in the northern and eastern markets where it is trying to expand its presence. The company is also planning a capacity expansion in spices.

MTR has nine plants in Bommasandra Industrial Area in Bangalore which caters to its product categories like spices and masala, beverages, vermicelli and frozen food. The company has so far produced its brands inhouse.

‘The plant in Mathura would help us supply to the north and eastern parts of the country. It would help us source wheat faster and also trim freight costs by 6-7 per cent,’ said Sanjay Sharma, chief executive officer, MTR Foods.”

Source: http://www.business-standard.com/article/companies/mtr-foods-to-outsource-manufacturing-110041200084_1.html

Which according to you may then be distribution strategy used by MTR? Justify your answer

[Explanation on the facts fitting the strategy Identification of the strategy Rationale behind choosing the strategy Conclusion]

5. Write short notes on:

Intercompany – interfunctional strategic scope: The maximise supply chain surplus view Capacitated plant location model

[Intercompany - interfunctional strategic scope: The maximise supply chain surplus view Capacitated plant location model]

6. Briefly explain how information helps in resolving the important trade-offs involved in a supply chain.

[Explanation of how information helps in resolving the important trade-offs]

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OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

 

1. Describe the Process of Quality Control.

[Description of the steps of quality control(list the sub-steps under each step)]

2. What is meant by the capacity of a facility? Explain the different types of capacity

[Define capacity of a facility and

Explain the different types of capacities]

3. What are the factors affecting MRP. State the advantages and drawbacks of MRP

[Listing of external and internal factors affecting MRP

List advantages

List drawbacks of MRP]

4. Arrange the following steps used in the process of production scheduling in a sequential order and briefly explain each of them:

a. Preparing an MPS

b. Assigning jobs to different work centres

c. Developing an aggregate production schedule

[Arrange of steps in sequential order

Explain steps]

5. Write short notes on. Safety stock World class manufacturing

[Safety stock(Explanation of safety stock and its importance)

World class manufacturing (Explanation of world class manufacturing and its principles)]

6. What factors need to be taken into consideration while designing a product?

[Define product design,

Explain its importance, and

Discuss the different factors needs to be considered while designing a product]

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IMT-75

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IMT-75

 

Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of IstSet Before a product is advertised, a thorough market research is conducted in order to know the reactions of various consumers about the product. There are various advantages and disadvantages of TV advertising. They are:

(Part-A), IIndSet (Part-B), IIIrdSet (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

  1. First Set of Assignments 5 Questions, each question carries 1 marks.
  2. Second Set of Assignments 5 Questions, each question carries 1 marks.
  3. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.
  4. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

SECTION – A

 

 

  1. 1. Explain what is a brand ?

 

Answer:A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

 

  1. 2. Brands have physical as well as psychological features, explain with the help of an example.

 

Answer:The average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called selective perception, a filtering of exposure, comprehension, and retention. Selective exposure occurs when people pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent. Selective exposure often occurs in the

 

 

  1. 3.Mention branding of any three categories which have transitioned from commodities to brands.

 

Answer: Given that brands are such a complex set of issues, how do we go about turning a commodity product or production capability into a

 

 

  1. 4. What are the various symbols used in branding? What should be the elements of good symbol?

 

Answer:Branding is the use of various promotional tools and messages to convey an intended image of your company and products to customers. Symbols are extremely important to the effective entrenchment of your brand. Promotional symbols include various words, phrases, images, characters and other visual depictions or sounds that connect customers to your brand.

Various symbols used in branding:

 

 

 

  1. 5. Why firm use brand ambassadors? How does it contribute to brand equity?

 

Answer: Firms aimed at marketing are trying to connect their clients into communication with the brand as much as possible. Firms want to get closer to their customers and listen to them. Some brands are even willing to modify their products according to needs of their consumers. However, the majority of firms are remaining uninformed as they do not even know how they are mentioned or discussed on the Internet unable to communicate with Internet users. Trained representatives of the brand, the brand ambassadors, help

 

SECTION – B

 

 

  1. 1. Discuss the Kapferer model of brand identity .

 

Answer:Much has been written about tactical deployment of brand communication in the digital world, however, there has been little effort at theorizing around existing models of brand communication and how consumer behavior and brand management is being fundamentally altered by technological change.

 

 

 

 

 

  1. 2.What is strategic brand management process ?Elaborate .

 

Answer: Strategic Brand Management was defined by Jean-Noel Kapferer in his book “Strategic Brand Management: Creating and Sustaining Brand Equity Long Term” (published in 1997) as that branch of brand management that deals with the concept and practice of managing a brand in its totality.

 

 

 

  1. 3. Elaborate brand identity of Star Bucks in India, with the help of brand identity model.

 

Answer: Starbucks Coffee Company has gone through some major makeovers throughout its existence. Starbucks was initially a small entrepreneurial business partnership, which sold only roasted coffee beans, tea, and spices. Later on, Starbucks took on a director by the name of Howard Schultz, who had great vision for the company,

 

 

  1. 4. What is brand equity? What are the major components of brand equity?

 

Answer: The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one,

 

 

 

  1. 5. Differentiate between revitalization and reinforcement of the brands, with the help of the relevant examples from your everyday life.

 

Answer:This paper focuses on managing brands over a period of time, involving brand reinforcement and revitalisation. It opens up with explaining where it all starts from; i.e., what is brand and brand equity? It then moves onto significance of brand equity followed by how brand equity is created? Next comes the most important part which explains why at all does brands needs to be managed over time, which then

 

 

 

SECTION – C

 

 

 

  1. 1.How would you select brand elements and there role in brand building ?

Answer: There are various factors, which add to a good brand element. Brand element should be such that they can have a great recall power; for example, half eaten apple, it steadily identifies with brand Apple. These sort of logo stays in memory for long time. So the brand element should be such that it can be easily recalled.

 

Another factor is significance and application, is brand element conveying either of this two for consumer? Significance here means that brand

 

  1. 2. How is service branding different from product branding , explain with the help of examples .

Answer: Product brands are about products. Mars, a classic Product brand, doesn’t answer back, doesn’t get tired, isn’t anxious, is always ready to perform and always tastes the same. Every experience with a Product brand is/should be identical. Service brands aren’t like that. Service brands are about people. People who represent the organization lose their tempers, get tired and anxious, and sometimes have just had enough that day. Every experience with a Service brand is therefore different.

 

  1. 3. What is co branding ?what type of companies can draw benefit from co branding . Also mention different types of co branding .

Answer: Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind. Example of co-branding – Citibank co-branded with MTV to launch a co-branded debit card. This card

 

 

  1. 4. How can we value brands ?discuss with examples of recent brand acquisitions .

 

Answer: In the last quarter of the 20th century there was a dramatic shift in the understanding of the creation of shareholder value. For most of the century, tangible assets were regarded as the main source of business value. These included manufacturing assets, land and buildings or financial assets such as receivables and investments.

 

They would be valued at cost or outstanding

 

 

  1. 5. Discuss the threat posed by private labels to manufacturer brands.

Answer: Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores. As a result private labelling has become a major threat to FMCG brands that now have to differentiate their brand benefits even more strongly.

 

Several factors suggest that the private-label threat in

 

 

CASE STUDY – 1

Questions

 

  1. 1. Explain brand strategy of Revlon .

 

Answer: Businesses that have been successful with their initial product offering often look to expand their product line either by adopting a multi-brand strategy or a multi-product branding strategy to gain more market share to grow their business.Encouraging women to express their fabulous femininity, right from the first thing Revlon did.

 

Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are ‘embracing little indulgences and becoming more impulsive when it comes

 

  1. 2. Critically analyze firms brand structure . What challenges you foresee for the firm ?

 

Answer: Brands (Google, Starbucks) are created to enrich the customer experience at every touch point. The different touchpoints must create experiences that clients will have when they are dealing with the companies. It is significant for each company to look at every touchpoint in its business and ensure that it maximizes the desired brand experience for its client.

 

 

 

CASE STUDY – 2

 

Questions

  1. 1. What would you suggest to Mother Dairy for its revitalization plan .

 

Answer:Dairy products business of Mother Dairy reach out to the national mass, after a gap of three years, the company has just started airing two television commercials. At a time when the government is taking out money from various public enterprises it would only be logical if it seriously reconsidered its involvement in the milk business. The

 

 

  1. 2. Develop brand identity model for Mother Dairy after collecting additional information for the brand.

 

Answer: Mother Dairy entered the Mumbai market around four years ago and is now poised to figure among the top three ice cream players this year. But with the Mumbai market captured, the subsidiary of National Dairy Development Board (NDDB), is now on a national expansion drive.  Dairy products business head at Mother Dairy, Subhashis Basu says the confidence to serve its ice creams to the whole country became evident during the previous year when the test marketing across the nation started showing great results.

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Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of IstSet Before a product is advertised, a thorough market research is conducted in order to know the reactions of various consumers about the product. There are various advantages and disadvantages of TV advertising. They are:

(Part-A), IIndSet (Part-B), IIIrdSet (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

  1. First Set of Assignments 5 Questions, each question carries 1 marks.
  2. Second Set of Assignments 5 Questions, each question carries 1 marks.
  3. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.
  4. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

SECTION – A

 

 

 

 

  1. 1. Define strategy, What are the common elements in successful strategy.

 

Answer: A good business strategy steers clear of destructive competition. It has to focus on uniqueness, geared to delivering unique value to the important needs of target customers. Strategy should not be confused with aspiration. For example, “to become a leader in technology” is as a goal, not a strategy. A well-formulated business

 

 

  1. 2. Explain the multiple roles of strategy in a business firm.

 

Answer:Business people often hear the term “strategy” discussed in meetings with co-workers, clients and other stakeholders. Yet there is considerable confusion about the meaning of the word and how the development of a business strategy can be used to guide the company forward. A business strategy helps marshal all of the company’s resources toward a common goal.Business strategies help to keep a company’s focus on competition and profit improvement.

 

Roles of strategy in a business firm are:

 

 

  1. 3. Describe Value; does it have an importance in strategic business decisions?

 

Answer:A definition of value is, at a simplistic level, to ‘do no harm’. An understanding of the definition of business values and values in decision making is important in today’s business environment. Once you’ve gained that understanding, it is necessary to consider the impact of valuable decision making and problem

 

 

  1. 4. Explain the meaning of profits, what are the main determents of industry profit?

 

Answer: The surplus remaining after total costs are deducted from total revenue, and the basis on which tax is computed and dividend is paid. It is the best known measure of success in an enterprise.

 

Profit is reflected in reduction in liabilities

 

 

 

  1. 5. Describe the role of organizational capabilities in strategy formulation.

 

Answer: Strategy is concerned with matching a firm’s resources and capabilities to the opportunities that arise in the external environment. So far, the emphasis of the book has been on the identification of profit opportunities in the external environment of the firm. In this chapter, our emphasis shifts from the interface

 

 

SECTION – B

 

 

  1. 1. Identify the circumstances in which a firm can create a competitive advantage over a rival.

 

Answer:Competitive advantage is what enables a business organization to thrive. It is the objective of strategy. It is the combination of elements in the business model which enables a business to better satisfy the needs in its environment, earning economic rents in the process.

 

 

  1. 2. What do you understand by the word Innovation, what mechanisms are effective in protecting innovations.

 

Answer:The process of translating an idea or invention into a good or service that creates value or for which customers will pay.  To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas

 

  1. 3. Define vertical integration, what are the different types of vertical relationships.

 

Answer:When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor. Vertical integration can help companies reduce costs and improve efficiency by decreasing transportation expenses and reducing turnaround time, among other advantages. However, sometimes it is more effective for a company to rely on the

 

 

 

  1. 4. Explain the benefits of a global strategy for a multinational corporation,

 

Answer: An enterprise operating in several countries but managed from one (home) country. Generally, any company or group that derives a quarter of its revenue from operations outside of its home country is considered a multinational corporation.

 

There are four categories of multinational corporations:

(1)A multinational, decentralized

 

 

  1. 5. What is diversification; explain the various types of diversification.

 

Answer: Diversification is a risk management technique a company uses that makes use of a wide variety of investments within the company. The under lying principle behind this system is that asserts that different kinds of investment

 

SECTION – C

 

 

  1. 1. Describe a multibusiness firm, what are the problems these firms face in strategy implementation.

 

Answer: Recent evolution of strategic analysis and choice has expanded on the core competencynotion to focus on a series of fundamental questions that multi-business companies shouldaddress in order to make diversification work.

 

 

  1. 2. What do you understand by the external environment, how does it help in building up a firms strategy .

 

Answer: The external environment of an organization are those factors outside the company that affect the company’s ability to function. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. Monitor the basic components of your company’s external environment, and keep a close watch at all times.

 

 

  1. 3. The economic world is dynamic, how does a company manage in economic crisis.

 

Answer: Flexibility and openness are the characteristics and pervasive principles of Estonia’s economic policy. Estonia is an e-country with a favourable business climate and cost advantages that is also open to growth.

 

Incentives – how risk and reward are shared; how people behave if they actin their own perceived best interests given the structure of pecuniary

 

  1. 4. Costs have a strong implication in having a competitive advantage do you agree with this statement, what are the sources of cost advantage .

 

Answer:National prosperity is created, not inherited. It does not grow out of a country’s natural endowments, its labor pool, its interest rates, or its currency’s value, as classical economics insists.

A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world’s best competitors because of pressure and challenge. They benefit from having strong domestic rivals,

 

 

 

  1. 5. Explain differentiation, what advantages does a firm accrue in differentiation.

 

Answer:Differentiation is an operation that allows us to find a function that outputs the rate of change of one variable with respect to another variable. Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them. It

 

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CASE STUDY – 1

Questions

  1. 1.What were the reasons for Lehman brothers bankruptcy?

 

Answer: The bankruptcy of Lehman Brothers was a result of the investment bank’s exposure to the 2007-2010 financial crisis. In fact, the demise of the investment bank would come to symbolize the crisis. Therefore, in order to understand the Lehman Brothers’ bankruptcy, a consummate understanding of the 2007-2010 financial crisis is requisite. As such, an examination of crisis will serve as introductory.

 

 

  1. 2.What lessons would you learn from the Lehman brothers bankruptcy?

 

Answer: On September 15 five years ago, the world awoke to a financial calamity: One of the nation’s largest investment banks was collapsing, unable to meet its obligations. The Lehman Brothers bankruptcy, in turn, triggered the near destruction of the entire financial system and the worst recession since the Great

 

 

CASE STUDY – 2

Questions

  1. 1. What was the type of strategy Tata’s adopted during the launch of Nano.

 

Answer: The introduction of the Nano received media attention due to it’s targetedlow price. The car is expected to boost the Indian Economy, create entrepreneurial-opportunities across India as well as expand the Indian car market by 65%. RatanTata-Chairman of the Tata Group envisioned the car and Tata Motors-who hasdescribed it as an eco-friendly

 

 

  1. 2.pl help the company in working out a suitable strategy for the success of the car.

 

Answer:In developing ‘suitable strategy’, it is useful to distinguish between three forms of international expansion that arise from a company’s resources, capabilities and current international position. If the company is still mainly focused on its home markets, then its strategies outside its home markets can be seen as international. For example, a dairy company might sell some of its excess milk and cheese supplies outside its home country. But its main strategic focus is still directed to the home market.

 

 

 

 

  1. 3.by using a SWOT analysis outline the failure of the car in the Indian markets.

 

Answer: Conducting a SWOT analysis of your business is actually kind of fun. It won’t take much time, and doing it forces you to think about your business in a whole new way.  The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and

 

 

  1. 4.what in your opinion is the future of such cars in Indian markets.

 

Answer: Rapidly growing populations and rising incomes will drive an enormous rise in car use and greenhouse gas emissions across Latin America, Africa, the Middle East and Asia by 2050.  But deliberate policy choices about urban planning, road building and the provision of public transport will determine whether the increase is manageable or becomes a nightmare for congestion and climate change.

 

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Notes:

a. Write answers in your own words as far as possible and refrain from copying from the text books/handouts.

b. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IVth(Case Study) must be sent together.

c. Submit the assignments in IMT CDL H.O. along with the assignments Question Papers for evaluation .

d. Only hand written assignments shall be accepted.

 

A. First Set of Assignments 5 Questions, each question carries 1 marks.

B. Second Set of Assignments 5 Questions, each question carries 1 marks.

C. Third Set of Assignments 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words.

D. Forth Set of Assignments Two Case Studies : 5 Marks. Each case study carries 2.5 marks.

 

 

 

SECTION – A

 

 

  1. 1. What are the objectives of Foreign Trade Policy (FTP: 2009 – 14) of India?

 

Answer: The policy aims at developing export potential, improving export performance, boosting foreign trade and earning valuable foreign exchange. FTP assumes great significance this year as India’s exports have been battered by the global recession. A fall in exports has led to the closure of several small- and medium-scale export-oriented units, resulting in large-scale unemployment.

 

 

  1. 2. Briefly describe the major steps taken for liberalisation of trade in India.

 

Answer: Liberalization refers to laws or rules being liberalized, or relaxed, by a government. Economic liberalization is generally defined as the loosening of government regulations in a country to allow for private sector companies to operate business transactions with fewer restrictions. In relation to developing countries, this term refers to opening of their economic borders to multinationals and foreign investment.

The major steps taken for liberalisation

 

  1. 3. Describe the incentives given to exporters under Market Development Assistance (MDA) Market Access Initiative (MAI) to promote exports from Indian economy.

 

Answer: Export Promotion continues to be a major thrust area for the Government. In view of the prevailing macro economic situation with emphasis on exports and to facilitate various measures being undertaken to stimulate and diversify the country’s export trade, Marketing Development Assistance (

 

 

  1. 4. Critically analyse the impact of globalization on foreign trade of Indian economy?

 

Answer: Indian economy had experienced major policy changes in early 1990s. The new economic reform, popularly known as, Liberalization, Privatization and Globalization (LPG model) aimed at making the Indian economy as fastest growing economy and globally competitive. The series of reforms undertaken with respect to industrial sector, trade as well as financial sector aimed at making

 

 

 

 

  1. 5. Distinguish between (a) Physical and deemed exports (b) Countertrade and consignment sale.

 

Answer:(a) Physical and deemed exports

 

If an exports through a merchant exporter or manufacturer export, we can see the Difference between Deemed exporters export product tangibly. But there are many servicing industry where we cannot see the product physically, but helps to earn foreign exchange.In deemed exports, goods supplied do not

 

 

SECTION – B

 

 

 

  1. 1. Describe the features of Duty Exemption and Duty Remission Scheme.

 

Answer: The Duty Exemption Scheme enables import of inputs required for export production. The Duty Remission Scheme enables post export replenishment/ remission of duty on inputs used in the export product.

An Advance Licence is issued under Duty

 

  1. 2. Why is India facing a high current account deficit since last five years? How can it be controlled?

Answer:A look at the trend in savings rate brings forth the reasons behind the bulge. A gap between savings and investment leads to a rise in current   account deficit. Essentially, it means that if domestically available

 

 

  1. 3. Briefly describe the features of Export Promotion Capital Goods Scheme.

 

Answer: The Export Promotion Capital Goods (EPCG) scheme was one of the several export-promotion initiatives launched by the government in the early ’90s. The basic purpose of the scheme was to allow exporters to import machinery and equipment at affordable prices so that they can

 

 

 

  1. 4. What is the Market Linked Focus Product Scheme (MLFPS)? State the incentive given under it during the FTP: 2009 – 14.

 

Answer:In the wake of global economic slowdown, India’s merchandise exports faced significant adverse impact. Exports, which had grown by 48.1% during April to September, 2008, suffered a decline during the next 12 months from October, 2008 to September, 2009, due to the shrinkage of the demand worldwide

 

 

  1. 5. Compare current composition of export and imports of the Indian economy with 1950s.

 

Answer:Foreign Trade is one of the significant macro fundamental variable of an economy. India till recently was predominantly a primary goods exporting and mainly an industrial goods importing country.

 

 

 

 

SECTION – C

 

 

  1. 1. Describe the role of Indian Trade Promotion Organisation (ITPO) in export promotion.

Answer: The mandate of the Department of Commerce is regulation, development and promotion of India’s international trade and commerce through formulation of appropriate international trade & commercial policy and implementation of the various provisions thereof. The basic role of the Department is to

 

  1. 2. How far have special economic zones (SEZs) helped in promotion of exports in India?

 

Answer:The Special Economic Zones Policy was announced in April 2000 with the objective of making the Special Economic Zones an engine for economic growth, supported by quality infrastructure and an attractive fiscal package both at the Central and State level with a single window clearance. The SEZ concept

 

 

  1. 3. Do you think FDI should be allowed in multi-brand retail in India? Why?

Answer:India’s decision to allow foreign direct investment (FDI) in multi-brand retail towards the end of 2012 and its FDI policy modified in April 2013 put the country back on the retailing map of the world. However, this is not the first time that India has invited global retailers to set up their

 

 

  1. 4. Describe the measures taken in the Foreign Trade Policy (2009 – 14) for promotion of marine exports.

Answer:With a view to continously increasing our percentage share of global trade and expanding employment opportunities, certain special focus initiatives have been identified/continued for Market Diversification, Technological Upgradation, Support to status holders, Agriculture, Handlooms,

 

  1. 5. What privileges are given to the Star Export Houses?

 

Answer:The objective of the scheme is to recognise established exporters as Export House, Trading House, Star Trading House and Super Star Trading House with a view to building marketing infrastructure and expertise required for export promotion. Such Houses should operate as highly professional and dynamic institutions and act as important instruments of export growth.

 

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CASE STUDY – 1

Questions

 

  1. 1. Discuss the strength and weaknesses of the Indian agro processing industry in relation to the international market for agro processed foods.

 

Answer:The food processing industry in India is a sunrise sector that has gained prominence in recent years. Availability of raw materials, changing lifestyles and relaxation in policies has given a considerable push to the industry’s growth. This sector is among the few that serves as a vital link between the agriculture and

 

 

  1. 2. Describe the role played by the government in the development of agro processing industry.

 

Answer: The domestic industry is yet to change its preference in favor of processed foods. Consumption of value added fruits and vegetables is low compared to the primary processed foods, and fresh fruits and vegetables. The inclination towards processed foods is mostly visible in urban centers.

 

 

CASE STUDY – 2

Questions

  1. 1. In the light of the case compare the change in the destinations of India’s exports from and imports to India in the last decade with the period before liberalization?

 

Answer: The importance of Foreign Trade for India can be gauged from an analysis of certain macroeconomic indicators relating to foreign trade and the growth of the economy.

 

A publication on India’s trade and investment by Exam bank highlights the trend in exports moving towards southern countries,

 

  1. 2. Discuss the reasons for rapid growth of exports from India in 2010-11.

 

Answer: City Investment Research and Analysis estimates that in a decade India will be the third-largest economy. Between 2000–01 and 2007–08, India’s real GDP growth averaged 7.3 per cent per annum. Growth rates have recently been around 9 per cent and sometimes in excess of 9 per cent, except

 

 

  1. 3. Identify some goods and services from your viewpoint that have export opportunities for major markets. What steps can be taken to promote their exports?

 

Answer: The most common methods of exporting are indirect selling and direct selling. In indirect selling, an export intermediary such as an export management company (EMC) or an export trading company (ETC) normally assumes responsibility for finding overseas buyers, shipping products, and getting paid. In

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