PM0018 –CONTRACTS MANAGEMENT IN PROJECTS

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

ASSIGNMENT

 

DRIVE SUMMER  2014
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME PM 0018 –CONTRACTS MANAGEMENT IN PROJECTS
BK ID B1347
SEMESTER 4
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

  1. Fixed price contracts have a preset price that the vendor must adhere to in performing the work and in providing materials. There are different types of fixed price contracts. Explain them.

Answer: - Various types of fixed price contracts: - Fixed-price types of contracts provide for a firm price or, in appropriate cases, an adjustable price. Fixed-price contracts providing for an adjustable price may include a ceiling price, a target price (including target cost), or both. Unless otherwise specified in the contract, the ceiling price or target price is subject to adjustment only by operation of contract clauses providing for equitable adjustment or other revision of the contract price under stated circumstances. The contracting officer shall use firm-fixed-

 

 

  1. Direct contracting is another procurement method that is used under a limited number of exceptional circumstances. Explain the conditions for adopting direct contracting, requirements and steps for direct contracting

Answer: - Conditions for adopting direct contracting:- Direct Contracting or single source procurement is a method of procurement of goods that does not require elaborate bidding documents. The supplier is simply asked to submit a price quotation or a pro-forma invoice together with the conditions of sale. The offer may be accepted immediately or after some negotiations. Direct contracting may be resorted to by concerned procuring entities under any of the

 

  1. Write short notes on Cost plus Fee Contracts.

Answer: - Cost plus Fee Contracts:- A cost-plus contract, also termed a cost reimbursement contract, is a contract where a contractor is paid for all of its allowed expenses to a set limit plus additional payment to allow for a profit. Cost-reimbursement contracts contrast with fixed-price contract, in which the contractor is paid a negotiated amount regardless of incurred expenses.

Features of Cost plus Fee Contracts:-

Construction contracts may also include the following features:

Cost Escalation Clauses: Contractors may be entitled

 

 

  1. The methods of selecting a consultant are designed to achieve the objectives of quality, efficiency, fairness and transparency in the selection process and to encourage competition. Discuss any 2 methods of selecting consultants.

Answer: - Any two methods of selecting consultants:-

Sole-Source Procurement: – Using this approach, an agency selects a single consultant either for a particular task or for a continuing relationship. Where a local government has the flexibility to use such a selection process, it may be appropriate to do so under the following circumstances:

  • When a consultant, due to prior work with the local government, has significant background in a matter requiring resolution in a short period of time or on a very limited budget
  • When it is politically or practically necessary to retain a local consultant, and there is only one who is qualified
  1. The contract control process commences right at the beginning stage of bid document preparation inviting contractors to bid, and proceeds through the contract negotiation, contractor selection, monitoring and controlling of the contractor’s work and terminating the contract. Explain the areas that need attention for effective control of the contracts in a project

Answer: – Core competence of the project manager Requirements of the working system Use of Work Breakdown Structure (WBS) Recognising the limitations with flexibility:-

First, the PM must have skills in general management. Skills such as leadership, negotiation, communication, team building and other human resource management skills are necessary in any management position.

 

  1. Explain the need of Procurement law and what are its objectives?

Answer: - Need of Procurement law: - Public procurement is of great importance to the economy, affecting about 20% of UK GDP. Yet a recent report labels it as “traditionally misunderstood, under-valued, under-led and under-strength.” Many of the difficulties faced result from either an over-rigid adherence to or a complete neglect of public procurement law. Public procurement law is based on EU principles of transparency and non-discrimination designed to ensure fair competition for public contracts.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

PM0017 –PROJECT QUALITY MANAGEMENT

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME PM 0017 –PROJECT QUALITY MANAGEMENT
BK ID B1346
SEMESTER 4
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

  1. Discuss the various tools used for understanding data.

Answer:- Various tools used for understanding data:-

Check sheet: A generic tool that can be adapted for a wide variety of purposes, the check sheet is a structured, prepared form for collecting and analyzing data.

Control chart: A graph used to study how a process changes over time. Comparing current data to historical control limits leads to conclusions about whether the process variation is consistent (in control) or is unpredictable (out of control

 

 

  1. Write short notes on The Enterprise Project Management Model.

Answer:- The Enterprise Project Management Model:- Enterprise Project Management (EPM), in broad terms, is the field of organizational development that supports organizations in managing integrally and adapting themselves to the changes of a transformation. Enterprise Project Management is a way of thinking, communicating and working, supported by an information system, that organizes enterprise’s resources in a direct relationship to the leadership’s vision and the mission, strategy, goals and objectives that move the organization forward. Simply put, EPM provides a 360 degree view of the organization’s collective efforts.

 

  1. Explain communities of practice.

Answer:- Definition and description of Communities of Practice (CoP):- A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share a craft and/or a profession. The group can evolve naturally because of the members’ common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally (Lave & Wenger 1991).

 

  1. The project management initiative program is a six step process which is designed to bring about a measurement team from the introduction to the project management-focused measurements through the design, the development and the implementation of the project management value measurement program. Explain the six steps in the project management initiative program.

Answer: – Measurement Readiness Planning:-Protos IT begins by working with your measurement initiative team to clearly identify your objectives and goals. This includes a review of your organizational mission and strategies, organizational structure, key business processes, current measurement systems, data availability, and stakeholder values. Project management is the process and activity of planning, organizing, motivating, and controlling resources,

 

  1. Briefly explain the seven forces involved in the success of quality in project management.

Answer: - Forces involved in the success of quality in project management:- Project Management Success depends on balancing the core project components of Scope, Cost and Time. This is often referred to as the Project Scope Triangle or the Project Quality Triangle. Scope refers the quantity and quality of what needs to be delivered in the project. Cost refers the financial cost of the project (material and resources) and time refers to the amount of time in which the complete project must be delivered.

Managing Scope

Scope refers to the quality and quantity of project deliverables specific to a particular project. Scope, unfortunately, has a tendency to increase as a project

  1. Explain briefly the Inspection-Planning and necessity in quality.

Answer:- Inspection-Planning and necessity in quality:- The inspection during production (or “DUPRO”) is the second most frequent type of QC inspection, after the final random inspection (see the list of the major types of quality inspection services).

Inspecting the goods after production is finished is often too late. In some cases, a whole order is found unsellable just before shipment; the factory is unable to repair it; re-ordering materials and re-producing would take 2 months; and the supplier refuses to do it for free.

After a few such experiences, many importers conclude that inspection should take place earlier (during production).

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

PM0016 –PROJECT RISK MANAGEMENT

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

ASSIGNMENT

 

DRIVE SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME PM 0016 –PROJECT RISK MANAGEMENT
BK ID B1345
SEMESTER 4
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1. Define Risk Management. Explain the seven step process in risk management planning.

Answer: – Risk Management:- Risk management is the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, threats from project failures (at any phase in design, development, production, or sustainment life-cycles), legal liabilities, credit risk, accidents, natural causes and disasters as well as deliberate attack from an adversary, or events of

 

 

Q.2. The risk mitigation methodology describes the approach to control implementation. Explain the steps of the methodology.

Answer: - Risk mitigation methodology:- Risk management takes place at all levels and in all areas of QM, using the same  methodology and reporting through the use of Risk Registers. These are essentially the same at each level, although additional reports are produced at the Strategic Level, for reporting to Audit and Risk Committee, and Council.  Risks from the Strategic Register which are specifically relevant to a particular department, faculty, or school will be cascaded down to the lower level risk register by the representative of that area on the SRMG. Similarly, risks on school, department, or faculty risk registers which are considered to have a

 

Q.3. Write short notes on:

  • Keane’s Risk Process :- The Keane Organization’s Business Risk Management Solutions (BRMS) division recently unveiled its latest updates to its compliance and risk management software-as-a-service (SaaS) product, SCORE. Keane SCORE™ is a patent-pending integrated risk and compliance process management tool. SCORE collaboratively automates and interlinks the three key processes common to enterprise-wide governance, risk and compliance (GRC) management: Measure, Manage and Monitor.

“Our most recent version of SCORE illustrates one of the primary benefits of our SaaS – flexibility”

 

Q.4. what is a fishbone diagram? Explain the various tasks involved in constructing a Fishbone diagram.

Answer: - fishbone diagram:- A fishbone diagram, also called a cause and effect diagram or Ishikawa diagram, is a visualization tool for categorizing the potential causes of a problem in order to identify its root causes. Dr. Kaoru Ishikawa, a Japanese quality control expert, is credited with inventing the fishbone diagram to help employees avoid solutions that merely address the symptoms of a much larger problem.

 

 

 

Q.5. Benchmarking is considered as a component of Total Quality Management (TQM). Write a note on benchmarking.

Answer:- Benchmarking:- Benchmarking is the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies. Dimensions typically measured are quality, time and cost. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the “targets”) to one’s own results and processes. In this way, they learn how well the targets perform and

 

Q.6. What are the tips to remove the top three project estimating risks? Explain

Answer: - Project estimating risks:- Projects typically involve many dynamic aspects, yet they’re often constrained by finite conditions. These contradictory forces make it very difficult to determine with pinpoint accuracy the time and effort required. By using a set of proactive estimating techniques to scope, plan, and constrain your project conditions, you can dramatically improve your estimating practices, reduce and mitigate risks, and increase your project success rate. Projects typically involve many dynamic aspects, yet they’re often constrained

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

PM0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

ASSIGNMENT

 

DRIVE WINETR SUMMER 2014
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME PM0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT
SEMESTER 4
BK ID B1344
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.1. Write short notes on:

  • Scoring Method for project selection
  • Rules for network construction
  • Project crashing using network analysis
  • Graphical Evaluation & Review Technique

Answer: -

  • Scoring Method for project selection: - The weighted scoring method, also known as ‘weighting and scoring’, is a form of multi-attribute or multi-criterion analysis. It involves identification of all the non-monetary factors (or “attributes”) that are relevant to the project; the allocation of weights to each of them to reflect their relative importance; and the allocation of scores to each option to reflect how it performs in relation to each attribute. The result is a single weighted score for each option,

 

 

Rules for network construction:-The following are the primary rules for constructing AOA diagram.

  1. The starting event and ending event of an activity are called tail event and head event, respectively.
  2. The network should have a unique completion node (head event).4. No activity should be represented by more than one arc in the network.5

 

Project crashing using network analysis: - One important extension to the basic network analysis technique relates to project cost/ project time tradeoff.

  • In this extension to the basic method we assume that, for each activity, the completion time can be reduced (within limits) by spending more money on the activity. Essentially each activity now has more than one possible completion

Graphical Evaluation & Review Technique:- Graphical Evaluation and Review Technique, commonly known as GERT, is a network analysis technique used in project management that allows probabilistic treatment of both network logic and estimation of activity duration. The technique was first described in 1966 by Dr. Alan B. Pritsker of Purdue

 

 

Q.2. Describe the importance of Business Forecasting.

Answer: - Business Forecasting:- Forecasting is the process of making statements about events whose actual outcomes (typically) have not yet been observed. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar, but more general term. Both might refer to formal statistical methods employing time series, cross-sectional or longitudinal data, or alternatively to less formal judgmental methods. Usage can differ between areas of application: for example, in hydrology, the terms “forecast” and “forecasting” are sometimes reserved for estimates of values at certain specific future times, while the term “prediction” is used for more general estimates, such as the number of times floods will occur over a long

 

Q.3. Describe the different stages in Project management.

Answer: - Different stages in Project management: - Project Life Cycle Overview:- The project management life cycle consists of five process groups (often referred to as phases): Initiation, Planning, Execution, Control, and Closure. It is important not to skip any of these stages if you want to keep your project from failing. For example, if you skip from initiation to execution without effectively planning the project, mistakes can be made, the project will be too disorganized, and it will fall apart.

Life Cycle Phase I: Initiation of the Project

Before you can get to plan a project, the project has to be initiated. Project initiation consists of the following steps:

 

Q.4. Write short notes on:

  • Time-series forecasting of Seasonal Data
  • Setting resource calendar in MS Project
  • Network diagram chart
  • Cost Performance Index

Answer: – Time-series forecasting of Seasonal Data: - Many time series are collected quarterly or monthly, and others are collected weekly, daily, and even hourly. When a time series is collected quarterly or monthly, you must consider the impact of seasonal effects. In this section, regression model building is used to forecast monthly or quarterly data.

One of the companies of interest in the Using Statistics scenario is Wal-Mart Stores, Inc. In 2010, Wal-Mart Stores, Inc., operated more than 8,

 

Setting resource calendar in MS Project :- First I will crate a brand new Project Calendar:

 

Network diagram chart: - A network diagram may refer to:

  • Computer network diagram, a depiction of nodes and connections in a computer or telecommunications network
  • Graph drawing, methods

Cost Performance Index: - A measure of the efficiency of expenses spent on a project. The formula that a business normally uses to assess the cost performance index (CPI) is the ratio of earned value (EV) over actual costs (AC); therefore, CPI is equal to

 

Q.5. How to create a report on the project activities in the MS Project.

Answer: - Set up of Reports:-

  • To set report margins
  • In Report Builder design mode, click Page Setup on the File menu.
  • The Page Setup dialog box opens.
  • In the Margins area, specify the margin settings.
  • Click OK.

Q.6. Discuss the algorithm for solving the shortest-route problem.

Answer: - Description of shortest-route problems:- The shortest path problem is the problem of finding a path between two vertices (or nodes) in a graph such that the sum of the weights of its constituent edges is minimized.

This is analogous to the problem of finding the shortest path between two intersections on a road map: the graph’s vertices correspond to intersections and the edges correspond to road segments, each weighted by the length of its road segment.

Everyone’s favorite way to explain dynamic programming seems to be by example. One of the favorite examples is a simple shortest path problem. We

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

MK0018– International Marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

 

ASSIGNMENT

 

DRIVE SUMMER  2014
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /

PGDIB – (SEM 1)

SUBJECT CODE & NAME MK0018– International Marketing
BK ID B1199
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Discuss the different management orientations of a company. How does it affect international marketing?

Answer : Marketing Concept

One of the five marketing management orientations is the marketing concept. The marketing concept is based on the belief that a company must create, deliver and market products more efficiently than the competition in order to turn a profit. To implement this concept, managers focus on researching the target market and customer’s needs along with marketing the product in an integrated manner.

 

 

 

2 It is very important to analyze the politico- legal environment of a country in international business. Comment.

Answer : Getting acquainted with how politics and law affect business activities around the world is a critical concern of today’s successful global organizations. Especially in the past ten years, there have been substantial political changes around the world that have shaped business operations. New markets have opened, old ones have closed, and the level of uncertainty that exists presents many marketing challenges. Below I will discuss some of most important political and legal issues that are faced when doing business across borders.

 

 

 

3 Compare GATT and WTO and discuss the implications of WTO on international marketing.

Answer : For several decades, the General Agreement on Tariffs and Trade was applied on a provisional basis. It was a multilateral agreement containing rules relating to trade in goods, and although it operated like a permanent agreement, it was without a permanent institutional framework, and was serviced by an ad hoc Secretariat. The WTO now provides a permanent institutional framework for the multilateral trading system, with its own Secretariat. In addition, the WTO not only covers trade in goods, as the GATT rules did, but also trade in services and trade-related aspects of intellectual property rights. Also

 

 

 

4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations?

 

Answer : INTERNATIONAL MARKET SEGMENTATION

Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Broadly, markets can be divided

 

 

5 Write short notes on:

 

  1. a) International packaging

Answer : Packaging is defined in the regulations as “all products made of any materials of any nature to be used for the containment, protection, handling, delivery and preservation of goods from the producer to the user or consumer.”

 

This applies where the product is one of the following:

 

  • ‘Primary’ or ‘Sales’ packaging is packaging which forms a sales unit for the user or final consumer, for example, a box containing

 

 

 

6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.

Answer : Before doing the pricing and costing of a product we need to know below things :

 

WHAT IS COSTING?

 

Costing is the way the entrepreneur calculates or works out how much each individual product (goods or service) costs to produce or sell.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

 

MK0017-E-Marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

ASSIGNMENT

 

DRIVE SUMMER 2104
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.1  Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

 

e-Marketing Strategy

 

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

 

 

2  What is e-mall? Explain the various types of online stores in an e-mall.

Answer : E-Mall is the first online marketplace in Arabic and English and one of the projects of Saudi Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and ages and different cultures.

 

An e-mall provides common ground for several e-shops. It can be designed using several transaction models, according to what type of services the e-mall owner wants to offer. The owner also has to take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop owner. The right e-mall is defined as an e-mall with a strong network, a good marketing strategy, a nice display and which can access the e-shop in many ways; it has the right shop structure and it also offers services, like regional or sectorial

 

 

  1. 3 Discuss the major legal and ethical issues in e-marketing.
  2. Legal issues
  3. Ethical issues

Answer :

 

Ethical Issues 

 

In general, many ethical and global issues of Information Technology apply to e-business. So, what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce.

 

Web tracking

 

E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or

 

 

  1. 4 Discuss the selling methods and sales promotion of E-marketing

Explanation of Selling methods

Explanation of sales promotion of e-marketing

 

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

 

  • Advertising
  • Loyalty and rewards programs
  • Contests
  • Search engine usage and optimization
  • Social media
  • Email blasts

 

 

  1. Explain the factors that influence e-consumer’s buying behaviour.

Answer : You can build what you think is the best store in the world. But if you fail to align it with standard online customer behavior, you won’t make many sales.

 

There is an unbelievable amount of information you need to know to sell online.

 

You must learn everything about your products and niche you want to operate in. You need at least some basic understanding of the technology behind the store too. Then there’s marketing: you must know how to promote the store. Chances are that you will be doing that on your own for a good while.

 

 

 

Q.6.  An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Explanation of e-marketplace

Five kinds of partners in an e-marketplace

 

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

 

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

MK0016-Advertising Management and Sales Promotion

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )

 

ASSIGNMENT

 

DRIVE WINTER 2013
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0016-Advertising Management and Sales Promotion

 

SEMESTER 4
BK ID B1809
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

 

Answer : Meaning of DAGMAR approach

Advertising is a part of marketing sometimes avoided by small business as it can be perceived as costly, ineffective and only appropriate for large corporations. However an understanding of advertising models such as AIDA and DAGMAR can help any small business plan more effective advertising.

AIDA stands for Attention, Interest, Desire and Action and can be used in small business marketing to improve campaigns, including those based on email autoresponders.

 

2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge.

 

Answer : Gestalt Psychology is by Dr. C. George Boerne

 

Gestalt Psychology, founded by Max Wertheimer, was to some extent a rebellion against the molecularism of Wundt’s program for psychology, in sympathy with many others at the time, including William James.  In fact, the word Gestalt means a unified or meaningful whole, which was to be the focus of psychological study instead.

 

The Theory

 

Gestalt psychology is based on the observation that we often experience things that are not a part of our simple sensations.  The

 

3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Answer : Three Main Advertising Objectives

 

Increasing Sales and Profits

One of the major objectives of advertising is to increase sales and profits. Some companies, like Internet businesses, only use advertising to apprise people about their products and services. These companies don’t have sales departments. Hence, they can only sell products and earn profits if they are actively advertising. Some forms of advertising lend themselves more to producing immediate profits. For example, direct response advertising, which asks consumers for money in the ads, is specifically geared toward building sales and profits.

 

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Answer : Above-the-line

There are a number of approaches to promotion that are open to organisations. Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising.

 

As the fourth largest car company in the world, Kia is a big brand. It offers a range of products targeted at different market segments.kia-piccanto Above-the-line activities include adverts in the press. They also produce online banner advertisements, place advertisements on billboards and use their

 

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.

 

Answer : The Hierarchy of Effects Model was created in 1961 by Robert J Lavidge and Gary A Steiner. This marketing communication model, suggests that there are six steps from viewing a product advertisement (advert) to product purchase. The job of the advertiser is to encourage the customer to go through the six steps and purchase the product.

 

Hierarchy Of Effects Model

 

 

6 Describe some of the strategies for effective marketing and advertising in rural market.

 

Answer : In order to utilize the immense potential in rural markets companies need to develop specific marketing mix and action plans, taking into consideration the complex set of factors that influence consumer behaviour. Innovative companies which adopted an integrated approach have succeeded in utilizing marketing opportunities that rural areas offer.

 

Different rural marketing strategies in India

  1. Competitive strategy
    • Supplier: The company not only has to make high quality products but also has to sell them cheap. This can be achieved only if the company has good supplier who can provide good quality material or ingredients at very low price otherwise the company has to go for backward

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

 

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )