Elective – Customer Relationship Management – Case Study Project

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Case Study Project                  Total Marks: 100

 

 

 

Elective – Customer Relationship Management

 

What practical techniques you will adopt for researching customer service activities for home appliances?

 

 

Answer : A consumer is the ultimate user of a product or service. The overall consumer market consists of all buyers of goods and services for personal or family use, more than 270 million people (including children) spending trillions of dollars in the United States as of the late 1990s.

Consumer behavior essentially refers to how and why people make the purchase decisions they do. Marketers strive to understand this behavior so they can better formulate appropriate marketing stimuli that will result in increased sales and brand loyalty. There are a vast number of goods available for purchase, but consumers tend to attribute this volume to the industrial world’s massive production capacity. Rather, the giant known as the marketing profession is responsible for the variety of goods on the market. The science of evaluating and influencing consumer behavior is foremost in determining which marketing efforts

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ML0017 MALL MANAGEMENT

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ASSIGNMENT

 

DRIVE FALL 2014
PROGRAM MBA
SUBJECT CODE & NAME ML0017 MALL MANAGEMENT
SEMESTER 4
BK ID B 1843
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

1 Explain the different types and components of shopping malls.

Answer : Types :

 

Neighbourhood centre

A neighbourhood centre in the form of a strip mall, in Cornelius, Oregon

Neighbourhood centres are small-scale malls serving the local neighbourhood. They typically have a supermarket or a drugstore as an anchor, and are commonly arranged in a strip mall format.

Community centre

Community centres (or community malls) are larger than neighbourhood centres, and offer a wider range of goods. They usually feature two anchor stores which are larger than that of a neighbourhood centres, e.g. a discount department store.

Regional centre

 

 

 

2 Explain different models for malls.

 

Answer : There are many models for malls. The provision of more entertainment options in malls, Indian retailers now have vastly enhanced their ability to increase sales. Till a couple of years back, street markets and bazaars were the top performers in the retail space, and they cornered a huge chunk of the overall sales in the sector. However, traditional markets now have to imitate malls by creating a better overall shopping experience for attracting potential customers.

Malls are now gradually replacing street

 

 

 

3 Describe the Mall Design Process in detail.

Answer : Approached by a certain mall developer, they proposed a project that would have the design team creatively re-envision the future use of the shopping mall and vacant mall spaces. Throughout the course of the project, the design team became aware of the client’s self-perceptions, analogies, and words used to convey their ideas and business plans. While collaborating with the client, the project proposal

 

4 Explain Global brands, its benefits and variables.

Answer :  Global branding and advertising can help you market your product or service in many different countries around the world. Although global branding and advertising have historically required large budgets, emerging communication techniques such as social media can make global campaigns affordable for companies of all sizes.

 

The Advantages of Global Branding

Consistent

Creating a global branding and advertising program enables you to communicate consistent messages to customers in all your export markets. Consumers now receive marketing messages from a huge number of different sources, so

 

 

5 Explain Preventive and Predictive Maintenance Techniques in detail.

 

Answer : For some time, a considerable amount of confusion has existed over the appropriate way to inspect for the presence of a given failure mode. Should I perform some type of sensory inspection? Should I perform some type of quantitative inspection? Should I apply one or more condition-monitoring technologies? Should I apply some combination of these techniques to maximize the conditional probability of finding the defect? Essentially, how do I identify the presence of a defect in such a way as to maximize the amount of time my planning department has to effectively and efficiently develop the job procedures, order the parts, and schedule and complete the work before the conditional probability of

 

 

 

6 “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials.

Answer : Shopping centres come in various sizes, from small buildings with a few stores to huge malls which have numerous shops, food courts and even movie theatres. When the size of the shopping mall increases, the security concerns also increase. Malls hold high commercial value because of the frequent flow of visitors. Hence, it becomes highly essential to focus on mall security for a secured and peaceful environment.

 

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List of Total Quality Management project topics

 

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For – MBA, BBA, BCA, MCA etc. classes.

For Universities – IGNOU, SMU, EMBA, KSOU, ISBM, SYMBIOSIS, IMT, MIT etc.

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Banking, Banking and Finance, HR, Marketing ,Operation Management, Project Management, Information System ,Healthcare Management, International Business, Inventory Management, Retail Management, Total Quality Management, etc.

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List of Total Quality Management project topics

  • Quality Management and Practises in Automobile sector
  • Total Quality Management (TQM) in Hospitality Industry:
  • TOTAL QUALITY MANAGEMENT IN PARLE AGRO LIMITED, NEW DELHI

 

 

 

YOU CAN ALSO SUGGEST A TOPIC OF YOUR CHOICE

 

 

 

List of Retail Management project topics

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For – MBA, BBA, BCA, MCA etc. classes.

For Universities – IGNOU, SMU, EMBA, KSOU, ISBM, SYMBIOSIS, IMT, MIT etc.

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Banking, Banking and Finance, HR, Marketing ,Operation Management, Project Management, Information System ,Healthcare Management, International Business, Inventory Management, Retail Management, Total Quality Management, etc.

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List of Retail Management project topics

  • STUDY OF OPERATIONS AT RETAIL INDUSTRY”
  • TO STUDY CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL SECTOR (BIG BAZAAR)
  • “Project on Growth of Retail Sector in India “

Some other topics are :

1)       A study on Indian organised retail sector

 

2)       Effectiveness of promotional schemes in Retail stores

3)       Study of retail store operations

4)       Prospects of Retailing

5)       Impact of retail Store design & layout on customer mind

6)       Emerging retail formats and strategies

7)       Role of FDI in Indian retail sector

8)       A study on retail consumer behaviour-personal, social & cultural

9)       A study on Loyalty programs in organised retail sector

10)     A study on changing consumer preferences towards organised retailing from unorganised retailing

11)     A study on strategies for promoting retailers brand

12)     An analysis of possible strategies for successful internet based customer services in retail

13)     Measuring the effectiveness of display system in retail industry

14)     Retail outlet mapping of retail stores & shopping malla

15)     Study on private lables VS national brands

16)     A study on effective supply chain practices in organised retail sector

17)     Impact of retail IT application on effective store operations

18)     Best HR practices in organised retail sector

19)     A study on customer relationship management practices in retail store

20)     Issues in mall management

21)     A study on effective retail project management

22)     Analysis of training needs assessment of retail sales executives

23)     A study on ethical issues in organised retail sector

24)     A study on pricing strategies followed by successful retailers.

 

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List of Projects topics for MBA (Banking and Finance)

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For – MBA, BBA, BCA, MCA etc. classes.

For Universities – IGNOU, SMU, EMBA, KSOU, ISBM, SYMBIOSIS, IMT, MIT etc.

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Banking, Banking and Finance, HR, Marketing ,Operation Management, Project Management, Information System ,Healthcare Management, International Business, Inventory Management, Retail Management, Total Quality Management, etc.

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List of Projects topics for MBA (Banking and Finance)

  • PROJECT – FINANCIAL ANALYSIS” OF ICICI Bank”
  • PROJECT – INVENTORY CONTROL MANAGEMENT”
  • PROJECT – RETAIL BANKING
  • PROJECT -The impact of recent global economic slump on Indian capital market
  • PROJECT -THE IMPACT OF GLOBAL RECESSION ON INFORMATION TECHNOLOGY SECTOR IN INDIA”
  • PROJECT -The study on Indian Financial System post liberalization
  • PROJECT -The impact of Global recession on Information Technology sector in India
  • PROJECT -The impact of recent global economic slump on Indian capital market
  • PROJECT -A comparative study of banc assurance products in banks
  • PROJECT -A Comparative study of Equity linked Savings Schemes floated by domestic Mutual fund players.
  • PROJECT -A Comparative Study of cost of capital in Automobile/Steel/Pharma/ Finance industry
  • Assessment of working capital
  • Risk Management in Banking Sector

You can suggest a project topic of your own choice also.

 

 

List of International Business project topics

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For – MBA, BBA, BCA, MCA etc. classes.

For Universities – IGNOU, SMU, EMBA, KSOU, ISBM, SYMBIOSIS, IMT, MIT etc.

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Banking, Banking and Finance, HR, Marketing ,Operation Management, Project Management, Information System ,Healthcare Management, International Business, Inventory Management, Retail Management, Total Quality Management, etc.

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List of International Business project topics

 

  • “International Business Environment”
  • A STUDY INTO THE FMCG SECTOR OF INDIA (TEA INDUSTRY)
  • An overview of the recruitment process at Siemens Ltd.
  • A Study Of International Marketing

 

Some other topics are :

 

  • A report on international business operations of Oil and Natural Gas Corporation & ONGC videsh limited.
  • a report on study of international marketing export prospects of alcoholic beverages to russia ukraine and ukraine and uzbekistan
  • international marketing of khadi
  • liner activities of shagai logistics
  • the credit crunch and its impact on the property market in the uk
  • international services and india
  • internationalizing to the uk :a resource based perspective
  • outward FDI and Trade performance
  • internationalization of banks : the consumer perspective
  • internationalization process of big image systems AB
  • analysis of the commercial relations between sweden and latin america
  • internationalization of companies
  • the internationalization process of the firm: a case study
  • product cycles for Sweden’s export of machinery goods
  • supplier relationship management:development in co operative initiatives
  • how to find an international business partner
  • using value chain analysis to manage consumer confidence i IT knowledge services
  • strategies in telecommunications industry during privatization process towards competition-the case of thailand
  • sustainable indian oil corporation -sustainable society
  • the impact of inflation on business and trade:a case study of ghana and canada
  • the driving force of swap spreads
  • essays in trade and development
  • valuing companies in emerging markets-the case of nigeria
  • reward systems and strategy
  • the pros and cons of business intuition in strategic decision making
  • innovative ways to finance telecommunication in developing countries
  • key success factors for eriesson mobile platforms using porters value chain model
  • emerging role of teams in multicultural organization
  • growth factors of service based internet commerce in south asian markets
  • foreign direct investment in cohesion to employment
  • the culturally intelligent negotiator :the impact of CQ on intercultural negotiation effectiveness
  • indian business ventures abroad
  • foreign collaborations in india a study of patterns in the pre and post liberalization era
  • the performance of global business teams within multinational corporations the test of an intervening process model
  • imperatives challenges and task requirements of becoming a global player : the case of india
  • the global political economy of transnational corporations a theory of asymmetric interdependence
  • the use of print ads for an international brand
  • business negotiations in the new china same same but different
  • the impact of culture on business negotiations between swedish and US businessman : a case study of two swedish businessman

 

 

 

List of PROJECT MANAGEMENT Project Topics

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For – MBA, BBA, BCA, MCA etc. classes.

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Banking, Banking and Finance, HR, Marketing ,Operation Management, Project Management, Information System ,Healthcare Management, International Business, Inventory Management, Retail Management, Total Quality Management, etc.

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List of PROJECT MANAGEMENT Project Topics

 

 

 

  • PROJECT – IDENTIFICATION OF POTENTIAL GREEN FIELD SITES FOR THERMAL POWER PROJECT

 

  • PROJECT – AUTOMOBILE INDS PROJECT ON FORD

 

  • PROJECT – project Risk Management In Banking Sector main

 

  • PROJECT -“Management of Large and Complex Software Projects”

 

  • PROJECT -“Quantitative Risk Analysis for Project Management”

 

  • PROJECT -“STUDY OF OPERATIONS AT RETAIL INDUSTRY”

 

  • Risk Management in Banking Sector

 

 

 

YOU CAN ALSO SUGGEST A TOPIC OF YOUR CHOICE