MK0013 –Marketing Research



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Master of Business Administration- MBA Semester 3

MK0013 –Marketing Research – 4 Credits

(Book ID: B 1711)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.


Q1. Discuss the Various techniques of Probability sampling techniques in detail with examples.10 marks(350-400 words)

Answer : Probability Sampling

A probability sampling method is any method of sampling that utilizes some form of random selection. In order to have a


Q2. Write a short notes on the following:

a. Range

Answer :  In arithmetic, the range of a set of data is the difference between the largest and smallest values The range is the size of the smallest interval which contains all the data and provides an indication of



c. Chi-Square 10 marks(350-400 words)

Answer : There are basically two types of random variables and they yield two types of data: numerical and categorical. A chi square (X2) statistic is used to investigate whether distributions of categorical variables differ from one another. Basically categorical variable yield data in the categories and numerical variables yield data in numerical form. Responses to such questions as “What is your major?” or Do


Q3. Discuss the types of Research Design in brief. 10 marks(350-400 words)

Answer : Types of Research Designs


In a one-shot case study a group is exposed to the treatment or program and then a post-test is given to observe or measure the effect of the treatment on the experimental group. Due to the lack of a pre-test or baseline


Q4. Discuss the various Techniques of Sales Analysis and forecasting in estimating the current market demand. 10 marks(350-400 words)

Answer :  Sales forecasting is a difficult area of management. Most managers believe they are good at forecasting. Reasons for undertaking sales forecasts. Businesses are forced to look well ahead in order to plan their investments, launch new products, decide when to close or withdraw products and so on. The sales forecasting process is a critical one for most businesses.

Types of forecasting




Q5. Write a short notes on the following;

A. Responsibilities of a Market Research Report writer

Answer : General guidelines

The results of marketing research must be effectively communicated to management. Presenting the results of a marketing research study to management generally involves a formal written report as well as an oral presentation. Every person has a different style of writing. There is not really one right style for a report, but there are some




B. Style and layout of the report 5 + 5 = 10 Marks (200 – 250 words each)

Answer : 1. Title Page

The title page will vary according to the style required by the assessor or your company. At a minimum, the title page should include:

  • Name of the university


Q6. Discuss the various Types of Research. 10 marks (350-400 words)

Answer : Different Types of Research

Research can be conducted in a number of different ways for many different purposes. Most research conducted today is in the corporate sector, and the reasons for this should be obvious.

Survey Research

Developed since the 1930’s, survey research seeks to identify what large numbers of people (mass) think or feel about




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