MU0012 – Employee Relations Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

 

 

ASSIGNMENT

 

DRIVE FALL SPRING 2015
PROGRAM Master of Business Administration- MBA
SUBJECT CODE & NAME MU0012 – Employee Relations Management
SEMESTER 4
BK ID B1734
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 Employee relations management (ERM) is all about management of relationship with employees in an organisation. Explain the features and importance of this ERM.

Answer : Enterprise risk management (ERM) is an enigma. Many executives say they do it, yet gather 10 of them in a room and they can’t agree on what it is. The reality is companies think they are implementing ERM, but they really aren’t. What we see in practice often demonstrates a very limiting view of ERM, from maintaining a list of risks (“enterprise list management”) to summarizing risk responses, leaving many corporate leaders underwhelmed with its value contributed in view of the speed of business and ever-changing economic environment.

 

Features of ERM

 

 

 

2 What are the various types of communication? Explain the importance of organisational communication. What are the methods to improve communication?

Answer :  Types of communication

 

Types of communication based on the communication channels used are:

 

  1. Verbal Communication
  2. Nonverbal Communication

 

  1. Verbal Communication

 

Verbal communication refers to the the form of communication in which message is transmitted verbally; communication is done by word of mouth and a piece of writing. Objective of every communication is to have people understand what we are trying to convey. In verbal communication remember the acronym KISS(keep it

 

3 Human Resource Information System (HRIS) helps organisations to carry out their HR administrative functions in an effective manner. What are the important features that makes a good HRIS? Mention some common applications of HRIS.

Answer : If you’ve decided that the time to upgrade your HR department with a state of the art HRIS has come, you’ll likely be surprised by the variety of features that today’s HRIS can offer. The basic functions that most companies expect from an HRIS are still present, along with many additional features that can transform not only your HR department but your entire business. To find the best HRIS money can buy, you’ll want to keep your eyes out for a few key features. These are the five key functions that any good HRIS can provide, and although you may not need them all at the moment there may come a time when you’re glad your HRIS

 

 

4 What are the objectives of organisational discipline? List the types of disciplinary problems. Explain the steps of disciplinary procedures commonly followed in many organisations.

 

Answer : Objectives of organisational discipline

If you asked most employees the purpose of a progressive discipline policy, many would say companies use it to justify involuntary terminations. However, discipline in the workplace has more than one purpose. Employers develop and implement disciplinary and corrective-action policies for a variety of reasons, ranging from instructing proper workplace processes to deciding who gets promoted from within.

Workplace Structure

Disciplinary review and corrective-action policies provide

 

 

5 What is trade union and what are its objectives? Describe trade unions in India.

Meaning of trade union

 

Answer : Development of modern industry, especially in the  Western countries, can be traced back to the 18th century. Industrial development in India on Western lines, however commenced from the middle of the 19th century. The first organised Trade Union in India named as the Madras Labour Union was formed in the year 1918. Since then a large number of unions sprang up in almost all the industrial centres of the country. Similarly, entrepreneurs also formed their organisations to protect their interests. In 1926, the Trade Unions Act was passed by the Indian Government. The Act gave legal status to the Registered Trade Unions.

 

 

 

6 Write a brief note on the following Acts:

 

(i) Factories Act, 1948

Answer : The Factories Act 1948 was an Act of Parliament passed in the United Kingdom by the Labour government of Clement Attlee. It was passed with the intention of safeguarding the health of workers. It extended the age limits for the medical examination of persons entering factory employment, while also including male workers in the regulations for providing seats and issuing extensive new building regulations.

 

(ii) Industrial Disputes Act, 1947

Answer : The Industrial Disputes Act, 1947 extends to the whole of India. It came into force April 1, 1947.

 

The objective of the Industrial Disputes Act is to secure industrial peace and harmony by providing machinery and procedure for the investigation and settlement of industrial disputes by negotiations.

Various studies indicate that Indian labour laws are highly protective of labour, and labour markets are relatively inflexible. These laws apply only to the organised sector. Consequently, these laws have restricted labour mobility, have led to capital-intensive methods in the organised sector and adversely affected the sector’s long-run demand for labour

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

 

MU0011 – Management and Organisational Development

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE FALL SPRING 2015
PROGRAM Master of Business Administration- MBA
SUBJECT CODE & NAME MU0011 – Management and Organisational Development
SEMESTER 4
BK ID B1765
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Define organisational development. What are the assumptions of Organisational Development?

 

Answer :Organisational Development (OD) can be described as the systematic process to change the culture, system and behaviour of organization. It is process that helps in solving organizational problems and achieving organizational objectives. Organisational Development works as important mechanism that helps in impressing the organization and its employee through planned and established system.

Assumptions of Organisational Development

 

Basic OD Assumptions that are based upon French and in an Organisation!

 

 

 

 

2 Describe the following theories of planned change: ‘Lewin’s change model’ and ‘Action research model’

Answer : Kurt Lewin emigrated from Germany to America during the 1930’s and is recognised as the “founder of social psychology” which highlights his interest in the human aspect of change.

His interest in groups led to research focusing on factors that influence people to change, and three stages needed to make change successful.

 

Lewin developed a unified change theory based on four distinct elements; Field Theory, Group Dynamics, Action Research and the Three step model of Change.  All have been criticised and all are necessary to bring about planned change.

 

 

 

 

3 Describe the components of OD programs and the OD program phase

 

Answer : Organisational development is one of those topics that depending on who you are, your position within the company, and the industry you are in, you probably have a different view on. Often people think of it as just managing the process of hiring, training, promoting and guiding someone through a career path. In reality, the one goal that everyone should have is to make employees smarter, more effective and aligned with the business goals and strategy. In order to do this effectively, you must have three core components:

 

  1. Measure the whole and the sum of the parts

You must be able to measure the company’s overall performance, as well as that of individuals doing their jobs. Without this data, you won’t know where to start or how

 

 

 

4 What are the ethical dilemmas in practicing OD?

 

Answer : Organizational ethics is the ethics of an organization, and it is how an organization ethically responds to an internal or external stimulus. Organizational ethics is interdependent with the organizational culture. Although, it is akin to both organizational behaviour (OB) and business ethics on the micro and macro levels, organizational ethics is neither OB, nor is it solely business ethics (which includes corporate governance and corporate ethics). Organizational ethics express the values of an organization to its employees and/or other entities irrespective of governmental and/or regulatory laws.

 

There are at least four elements that aim to create an ethical

 

 

 

5 Define the term downsizing. List the types of downsizing. Explain the significance, misconceptions and effects of downsizing.

 

Answer : In a business enterprise, downsizing is reducing the number of employees on the operating payroll. Some users distinguish downsizing from a layoff , with downsizing intended to be a permanent downscaling and a layoff intended to be a temporary downscaling in which employees may later be rehired. Businesses use several techniques in downsizing, including providing incentives to take early retirement and transfer to subsidiary companies, but the most common technique is to simply terminate the employment of a certain number of people.

 

 

 

 

 

6 Organisational learning is an area of knowledge within organisational theory that studies models and theories about the way an organisation learns and adapts. Describe the seven steps of initiating such ‘organisational learning’.

 

Answer : Learning organization :                                                                                      

A learning organization is the term given to a company that facilitates the learning of its members and continuously transforms itself. Learning organizations develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment. A learning organization has five main features; systems thinking, personal mastery, mental models, shared vision and team learning.

Characteristics of learning organization :

(1)Information systems :

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

 

MU0010 – Manpower Planning and Resourcing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE FALL SPRING 2015
PROGRAM Master of Business Administration- MBA
SUBJECT CODE & NAME MU0010 – Manpower Planning and Resourcing
SEMESTER 4
BK ID B1765
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Define the term ‘manpower planning’. Explain the need for manpower planning. What are the advantages of manpower planning?

 

Answer : Manpower planning means planning means deciding the number and type of the human resources required for each job, unit and the total company for a particular future date in order to carry out organizational activities. Manpower planning may be viewed as foreseeing the human resources requirement of an organization and the future supply of human resources.

 

NEED FOR MANPOWER PLANNING

Manpower Planning is a two-phased process because manpower planning not only analyses the current human resources but also makes

 

 

2 What do you mean by manpower forecasting? Why is it necessary? Explain the types of manpower forecasting.

Answer : Manpower requirements are arrived at by a joint process of ‘top-down’ modelling and ‘bottom-up’ plans and forecasts. On the one hand, manpower forecasts are derived from the corporate business plan and are circulated downwards for discussion; on the other hand, line managers are asked to estimate future needs and pass these estimates up through the hierarchy for collation and comment.

 

Manpower planning, or human resource planning, is

 

 

 

3 The latest trend in recruitment is the ‘E-Recruitment’. Write a brief note on this ‘E-recruitment’.

 

 

Answer : E-recruitment, also known as online recruitment, is the practice of using technology and in particular Web-based resources for tasks involved with finding, attracting, assessing, interviewing and hiring new personnel.

 

The purpose of e-recruitment is to make the processes involved more efficient and effective, as well as less expensive. Online recruitment can reach a larger pool of potential employees and facilitate the selection process.

The online promotion of an organization

 

 

4 Explain the necessity and types of induction.

Answer :Types of Induction

 

Basically there are two types of inductions, Formal induction and Informal induction.

 

Formal induction is a planned attempt to introduce new employees to the organization, job and the working environment. This induction type may consume more time of the superiors to learn and deliver the new employees needs at the beginning. But this may create new employees less number of errors at the working period and good coordination among all the parties. At this type of program, new employee may get know, who are the most

 

 

 

 

5 Define talent engagement. Why is it important? What are the driving factors of talent engagement?

 

Answer : Introduction

 

The crusade for talent has proven to be highly resilient to our current economic downturn. The recession may be persistent, the scarcity of talented employees and managers remains. The demand for talented young recruits in the worldwide labour markets still outstrips what the university outflow is able to supply. If this is the case, does

 

 

 

 

 

6 Many organisations closely observe the employee exits and are managing the exit process professionally in order to reduce the employee turnover. Describe such employee exit process and operational responsibilities. Differentiate between exit surveys and exit interviews.

Answer : Staff Exiting Process and operational responsibilities :

 

Voluntary

 

Employees are required by policy to tell their supervisor in writing in advance of their decision to terminate. Once accepted, the termination remains unless the supervisor chooses to make alternate arrangements with the employee.

Involuntary

 

Termination During the Probationary Period

An individual’s employment may be terminated at will if s/

 

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

  help.mbaassignments@gmail.com

or

call us at : 08263069601

 

MK0018– International Marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE SPRING 2015
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /

PGDIB – (SEM 1)

SUBJECT CODE & NAME MK0018– International Marketing
BK ID B1199
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

  1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.

 

Answer: International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

 

The international marketing involvement of a manufacturing company may widely vary from a state of no direct involvement to a state of total involvement. Several types of involvement are generally observed, even though they are not mutually exclusive nor sequentially progressive.

Depending on the kind and degree of its involvement in foreign marketing, a firm has to re-orient and re-organize its activities to cope with different

 

 

 

 

 

  1. Hofstede’s cultural classification helps in understanding the cultural diversity. Discuss the 4 dimensions with examples.

 

Answer: Hofstede’s cultural classification helps in understanding the cultural diversity:

 

We know that we are living in a global age. Technology has brought everyone much closer together. This means that people of different cultures find themselves working together and communicating more and more.

 

This is exciting, but it can also be frustrating and fraught with uncertainty. How do you relate to someone of another culture? What do you say, or not say, to start a conversation right? Are there cultural taboos that you need to be aware of?

 

Building connections with people from around the

 

 

 

 

  1. How are the international markets segmented on the basis of development?

 

Answer: Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific

 

 

 

 

  1. Differentiate between national and international products, global and standardised products with examples.

 

Answer: National vs International

 

 

The world is divided geographically into close to 200 countries or nations. These boundaries or divisions are not natural, but man made on the basis of perceived similarities between peoples, cultures, languages and religions. When we are talking about an event taking place inside the boundaries of a country, the event is termed as national and people taking part in the event are also citizens of that country, but another event held inside

 

 

 

  1. Write short notes on:

 

  1. a) Containerization

Answer: Containerization is a system of intermodal freight transport using intermodal containers (also called shipping containers and ISO containers) made of weathering steel. The containers have standardized dimensions.

 

They can be loaded and unloaded, stacked, transported efficiently over long distances, and transferred from one mode of

 

 

 

  1. b) 4 PL operators

Answer: Differs from third party logistics in the following ways; 1)4PL organization is often a separate entity established as a joint venture or long-term contract between a primary client and one or more partners; 2)4PL organization acts as a single interface between the client and multiple logistics service providers; 3) All aspects (ideally) of the client’s supply chain are managed by the 4PL organization; and, 4) It is possible for a major third-party logistics provider to form a 4PL organization within its existing structure.

 

 

 

 

  1. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

 

Answer: The e-marketing plan is built exactly on the same principles as the classical plan. There is no different approach, but there might be some formal differences given by the uniqueness of the internet environment. Many of these differences come from the necessity to ensure a high rate of responsiveness from the customers, since the e-world is moving faster and requires faster reaction from its companies, compared to the traditional offline marketplace.

 

Even though it is perfectly acceptable and is a common practice to use the 8-stage classic model for the e-marketing plan as well, you might want to consider the simplified version proposed by Chaffey, who identifies four major steps to build the e-marketing

 

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

MK0017-E-Marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE SPRING 2015
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

  1. Define E-Customers with some examples. Also explain the Online buying process.

Answer : E-Customers

One who buys product and services on internet or online are known as E-Customers. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.

Generally, higher levels of education and personal income correspond to more favorable perceptions of shopping online. Increased exposure to technology also increases the probability of developing favorable attitudes towards new shopping channels.[10]

In a December 2011 study, Equation Research surveyed 1,500 online shoppers and found that 87% of tablet owners made online transactions with their tablet devices during the early Christmas shopping season.

 

 

 

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

 

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

 

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

 

There are three distinct types of e-

 

 

 

  1. Discuss about web analytics. List and explain the visitor statistics can be gained by using metrics.

Answer :  web analytics

Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on

 

 

 

  1. Explain the role of e-marketing in online advertising and as a lead generation platform.

 

Answer :  role of e-marketing in online advertising and as a lead generation platform:

 

online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Specialized Areas of Internet Marketing

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

 

 

 

 

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

 

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

 

e-Marketing Strategy

 

 

 

 

6 Discuss the selling methods and sales promotion of E-marketing

 

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

 

  • Advertising
  • Loyalty and rewards programs
  • Contests
  • Search engine usage and optimization
  • Social media
  • Email blasts
  • Referral marketing

 

 

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

MK0016- Advertising Management and Sales Promotion

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE SPRING 2015
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion
SEMESTER 4
BK ID B1809
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 Define Sales promotion. Explain the tools and techniques of consumer sales promotion.

 

Answer : Sales promotion

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix).

 

Tools and techniques of consumer sales promotion.

 

(1) Rebate:

 

 

 

  1. Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

 

Answer : Meaning of DAGMAR approach

Advertising is a part of marketing sometimes avoided by small business as it can be perceived as costly, ineffective and only appropriate for large corporations. However an understanding of advertising models such as AIDA and DAGMAR can help any small business plan more effective advertising.

AIDA stands for Attention, Interest, Desire and Action and can be used in small business marketing to improve campaigns, including those based on email autoresponders.

 

 

 

 

  1. Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Answer : Three Main Advertising Objectives

 

Increasing Sales and Profits

One of the major objectives of advertising is to increase sales and profits. Some companies, like Internet businesses, only use advertising to apprise people about their products and services. These companies don’t have sales departments. Hence, they can only sell products and earn profits if they are actively advertising. Some forms of advertising lend themselves more to producing immediate profits. For example, direct response advertising, which asks consumers for money in the ads, is specifically geared toward building sales and profits.

 

 

 

 

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

 

Answer : Above-the-line

There are a number of approaches to promotion that are open to organisations. Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising.

 

As the fourth largest car company in the world, Kia is a big brand. It offers a range of products targeted at different market segments.kia-piccanto Above-the-line activities include adverts in the press. They also produce online banner advertisements, place advertisements on billboards and use their website to meet the needs of their consumers. Recent TV

 

 

 

 

  1. Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.

 

Answer : Advertising standards council of India(ASCI)

(ASCI) is a self-regulatory voluntary organization of the advertising industry.The Advertising Standards Council of India, ASCI founded in 1985. The three main constituents of advertising industry viz advertisers, advertising agencies and media came together to form this independent NGO. The aim of ASCI is to maintain and enhance the public’s confidence in advertising. Their mandate is that all advertising material must be

 

 

 

  1. Describe some of the strategies for effective marketing and advertising in rural market.

 

Answer : In order to utilize the immense potential in rural markets companies need to develop specific marketing mix and action plans, taking into consideration the complex set of factors that influence consumer behaviour. Innovative companies which adopted an integrated approach have succeeded in utilizing marketing opportunities that rural areas offer.

 

Different rural marketing strategies in India

  1. Competitive strategy
    • Supplier: The company not only has to make high quality products but also has to sell them cheap. This can be achieved only if the company has good supplier who can provide good quality material or ingredients at very low price otherwise the company has to go for backward integration to achieve the economies which determine success in the rural market.
    • Substitute products: Due to high level of

 

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

MK0015-Services Marketing and Customer Relationship Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

 

ASSIGNMENT

 

DRIVE SPRING 2015
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0015-Services Marketing and Customer Relationship

Management

SEMESTER 4
BK ID B1808
CREDITS 4
MARKS 60

 

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 Write a short notes on :

 

  1. Customer Life cycle

Answer : In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life cycle into five distinct steps: reach, acquisition, conversion,

 

 

  1. Customer lifetime value

Answer : CLV (Customer Lifetime Value) is a prediction of all the value a business will derive from their entire relationship with a customer. Because we don’t know how long each relationship will be, we make a good estimate and state CLV as a periodic value — that is, we usually say “this customer’s 12-month (or 24-month, etc) CLV is $x”.

 

The Pareto Principle states that, for

 

 

 

 

 

 

 

Q.2 Elaborate GAP analysis in detail.

 

Answer : In information technology, gap analysis is an assessment tool to help identify differences between information systems or applications. A gap is sometimes called “the space between where we are and where we want to be.”

 

A gap analysis helps bridge that space by highlighting which requirements are being met and which are not. The tool provides a foundation for measuring the investment of time, money and human resources that’s required to achieve a

 

 

 

 

Q.3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

 

Answer : Computer-integrated manufacturing

A system in which individual engineering, production, and marketing and support functions of a manufacturing enterprise are organized into a computer-integrated system. Functional areas such as design, analysis, planning, purchasing, cost accounting, inventory control, and distribution are linked through the computer with factory floor functions such as materials handling and management, providing direct control and monitoring of all process operations.

 

Computer-integrated manufacturing (CIM) may be

 

 

 

 

Q.4 What are the various types of conflicts in marketing services?

 

Answer : In the workplace, conflict is inevitable, usually occurring when one party perceives that their interests are being opposed or negatively affected by another party. Conflict can produce either a positive or negative outcome. By being able to identify potential conflict before it arises and knowing how to effectively manage it, you will be able to help your staff increase the chances of turning conflict into a positive outcome. There are two types of conflict, functional and dysfunctional.

Functional conflicts

 

 

 

 

  1. Define e-CRM. Also explain how e-CRM can be leveraged as a source of competitive advantage.

Answer : The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT).

 

eCRM is not here to change marketing but to enhance it by presenting opportunities to companies to improve their effectiveness and to deliver customer

 

 

 

 

Q.6  “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

 

Answer : Positioning of services :

The development of a sustainable positioning strategy for a product, service, division or company.  Each engagement utilizes the Four Forces of Positioning methodology. These projects include fresh articulation of market vision, competition analysis, market segmentation, positioning statement development, and identification of business model implications of positioning strategy.

 

Explanation :

Positioning strategy of services in based on following

 

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601