MK0017-E-Marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE FALL  2104
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

  1. Define E-Customers with some examples. Also explain the Online buying process.

Answer : The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external “marketing” strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for eCRM

 

 

 

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

 

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

 

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

 

 

3 Discuss the major legal and ethical issues in e-marketing.

  1. Legal issues
  2. Ethical issues

 

Answer : Ethical Issues 

 

In general, many ethical and global issues of Information Technology apply to e-business. So, what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce.

 

Web tracking

 

 

 

  1. Legal Issues

 

Where are the headlines about consumers defrauding merchants? What about fraud e-commerce websites?  Internet fraud and its sophistication have grown even faster than the Internet itself. There is a chance of a crime over the internet when buyers and sellers do not know each other and cannot even see each other. During the first few years of e-commerce, the public witnessed many frauds committed over the internet. Let’s discuss the legal issues specific to e-commerce.

 

Fraud on the Internet

 

 

  1. What is e-mall? Explain the various types of online stores in an e-mall.

Answer : E-Mall is the first online marketplace in Arabic and English and one of the projects of Saudi Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and ages and different cultures.

 

An e-mall provides common ground for several e-shops. It can be designed using several transaction models, according to what type of services the e-mall owner wants to offer. The owner also has to take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop owner. The right e-mall is defined as an e-mall with a strong network, a good marketing strategy, a nice display and which can access the e-shop in many ways; it has the right shop structure and it also offers services, like regional or sectorial

 

 

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

 

e-Marketing Strategy

 

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product –

 

 

 

 

6 Discuss the selling methods and sales promotion of E-marketing

 

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

 

  • Advertising
  • Loyalty and rewards programs
  • Contests

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

MK0016- Advertising Management and Sales Promotion

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

ASSIGNMENT

 

DRIVE WINTER 2014
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0016- Advertising Management and Sales Promotion
SEMESTER 4
BK ID B1809
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

  1. Explain the different types of Advertising copy.

 

Answer: Classification of Advertisement Copy

It is true that copy writing is an art and the copywriter has a very important role to play in advertising creativity. Copy writing does not admit any stereotyped rules and classification. There are various styles in which a copy can be prepared and presented. The following classification of advertisement copy may be studied;

 

  1. Descriptive Copy – This type of copy describes the pertinent and relevant characteristics features of the product. It is very simple and of non- technical nature. It does not have any specialty which can attract the attention of the target consumers or may compel them to read it. It is very much similar to a press account or news item simply giving relevant information to the public without any stylish touch.

 

  1. Scientific Copy – Such types of copies are technical in nature and generally used by drugs and pharmaceutical firms elaborating the propositions of properties and constituents of the product. It provides full information about the product and

 

 

 

  1. Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

 

Answer : Meaning of DAGMAR approach

Advertising is a part of marketing sometimes avoided by small business as it can be perceived as costly, ineffective and only appropriate for large corporations. However an understanding of advertising models such as AIDA and DAGMAR can help any small business plan more effective advertising.

AIDA stands for Attention, Interest, Desire and Action and can be used in small business marketing to improve campaigns, including those based on email autoresponders.

 

DAGMAR (Defining Advertising Goals for Measured Advertising Results) is much more than a model for designing an advert, it is used to monitor a

 

 

 

  1. Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Answer : Three Main Advertising Objectives

 

Increasing Sales and Profits

One of the major objectives of advertising is to increase sales and profits. Some companies, like Internet businesses, only use advertising to apprise people about their products and services. These companies don’t have sales departments. Hence, they can only sell products and earn profits if they are actively advertising. Some forms of advertising lend themselves more to producing immediate profits. For example, direct response advertising

 

 

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

 

Answer : Above-the-line

There are a number of approaches to promotion that are open to organisations. Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising.

 

As the fourth largest car company in the world, Kia is a big brand. It offers a range of products targeted at different market segments.kia-piccanto Above-

 

 

 

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.

 

Answer : The Hierarchy of Effects Model was created in 1961 by Robert J Lavidge and Gary A Steiner. This marketing communication model, suggests that there are six steps from viewing a product advertisement (advert) to product purchase. The job of the advertiser is to encourage the customer to go through the six steps and purchase the product.

 

Hierarchy Of Effects Model

 

 

 

  1. Describe some of the strategies for effective marketing and advertising in rural market.

 

Answer : In order to utilize the immense potential in rural markets companies need to develop specific marketing mix and action plans, taking into consideration the complex set of factors that influence consumer behaviour. Innovative companies which adopted an integrated approach have succeeded in utilizing marketing opportunities that rural areas offer.

 

Different rural marketing strategies in India

  1. Competitive strategy
    • Supplier: The company not only has to make high quality products but also has to sell them cheap. This can be achieved only if the

 

 

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

MK0015-Services Marketing and Customer Relationship Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

ASSIGNMENT

 

DRIVE WINTER 2014
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)

PGDROMN – (SEM 2)

SUBJECT CODE & NAME MK0015-Services Marketing and Customer Relationship Management
SEMESTER 4
BK ID B1808
CREDITS 4
MARKS 60

 

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

  1. Discuss the eight different demand situations of Service.

Answer : The task of managing markets and ensuring a good fit between supply and demand is usually very much more complex for services than for goods. Because goods manufacturers are able to separate production from consumption, they have the ability to hold stocks of goods that can be moved to even out regional imbalances in supply and demand.

Stocks can also be built up to cater for any peaks in demand, for example, umbrella manufacturers can work during the summer months making umbrellas to store to meet the sudden surge in demand each monsoon. Those umbrellas not sold in that monsoon can be sold later in the year at a lower clearance price, or put back into stock for the following year.

Many of the strategies for managing supply and

 

2 Elaborate GAP analysis in detail.

 

Answer : In information technology, gap analysis is an assessment tool to help identify differences between information systems or applications. A gap is sometimes called “the space between where we are and where we want to be.”

 

A gap analysis helps bridge that space by highlighting which requirements are being met and which are not. The tool provides a foundation for

 

 

 

 

 

3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

 

Answer : Computer-integrated manufacturing

A system in which individual engineering, production, and marketing and support functions of a manufacturing enterprise are organized into a computer-integrated system. Functional areas such as design, analysis, planning, purchasing, cost accounting, inventory control, and distribution are linked through the computer with factory floor functions such as materials handling and management, providing direct control and monitoring of all process operations.

 

Computer-integrated manufacturing (CIM) may b

 

 

 

4 What are the various types of conflicts in marketing services?

 

Answer : In the workplace, conflict is inevitable, usually occurring when one party perceives that their interests are being opposed or negatively affected by another party. Conflict can produce either a positive or negative outcome. By being able to identify potential conflict before it arises and knowing how to effectively manage it, you will be able to help your staff increase the chances of turning conflict into a positive outcome. There are two types of conflict, functional and dysfunctional.

Functional conflicts

Functional conflicts are constructive, support your company’s goals, and improve performance. It generally involves people who are genuinely interested in solving a problem and are willing to listen to one another.

Stimulating functional conflict is a great way to improve your team’s performance and generate new ideas. It involves getting your team to either defend or criticise ideas based on relevant facts rather than on the basis of personal preference or political

 

 

 

5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.

Answer : Some of the important steps for implementing one-to-one marketing are as follows:

 

One-to-one marketing involves gearing the organization to deal with valuable customers on an individual basis. This is not unattainable, but the effort should be worth the benefits that accrue.

 

One-to-one or relationship marketing means being able and willing to change one’s behaviour towards individual customer based on what

 

 

 

6 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

 

Answer : Positioning of services :

The development of a sustainable positioning strategy for a product, service, division or company.  Each engagement utilizes the Four Forces of Positioning methodology. These projects include fresh articulation of market vision, competition analysis, market segmentation, positioning statement development, and identification of business model implications of positioning strategy.

 

Explanation :

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

Subject:- Materials Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL.

 

 

Subject:- Materials Management

 

Total marks 80

 

 

Group A

 

 

Case 1 (10 Marks)

Renuka Machines Manufacturing Corporation

(A case on vender rating in material management)

 

Questions

  1. Is DannisChako justified in eliminating George Machine Company as a supplier of brushes?

Answer: Renuka Thomas, President of Renuka Machines Manufacturing Corporation (RMMC), is concerned about company’s choice of suppliers for cleaning brushes, which are used in the company’s data processing equipment.

 

Renuka occasionally plays tennis with Sheela George, President of George Machine Company (GMC), one of thecompany’s suppliers of

 

 

 

  1. In what respect is the complaint from George Machine Company justified?

Answer: Recently, Sheela complained to Renuka that her company has been having difficulty in getting the traditional share of Renuka’s business. On the last buy, Sheela’s company failed to get any business, even though Sheela believed she was the lowest bidder. Renuka tells Sheela that normally she does not get into the details of procurement, but

 

 

  1. Prepare a report for Renuka Thomas explaining the decision to eliminate George Machine company as asupplier. Use quantitative data as much as possible to support your answer?

Answer: Renuka Thomas, President of Renuka Machines Manufacturing Corporation (RMMC), is concerned aboutcompany’s choice of suppliers for cleaning brushes, which are used in the company’s data processing equipment.

 

Renuka occasionally plays tennis with

 

 

 

Case -2 (10 Marks)

 

Cause of John Mathai s Sorrow

 

( A case of inventory car in m.m.)

 

Question:-

Q.1) Summarize &Analyse the case with reference to the principles of materials management?

Answer:John Mathai was a very sad man on Sunday, 12 April 1998. He was the Chief Executive of Telecom Installations Ltd, TIL, a wholly owned subsidiary of the major producers of telecom equipment in the country: Telecom Manufacturing Company (TMC). Around 88 per cent of the production of TMC was produced for the Government of India under special terms and prices, but the balance 12 per cent was routed through TIL, who were really the All India Sales, Serving and Installation network of TMC.

 

John’s wife Sheela, herself a commercial executive

 

 

 

Q.2) How to reduce the inventory of TIL without affecting its operations?

Answer:All the field offices were hoping to get a congratulatory message from their Chief for the good performanceachieved by TIL in sales, servicing and installation fields. Instead, everybody was surprised to get a crisp FAX onthe black Monday morning on the unlucky 13 April 1998, announcing the setting up of an Inquiry Teamconsisting of Mr. Sreedharan, an auditor from the Bangalore office and GirishSehajwala, Technical Executivefrom Mumbai office. The team was to analyze the reasons for the increase of inventory and submit its report

 

 

 

Case 3 (10 Marks)

 

Pool Stores

 

(A case of stores management in material management)

Question

 

 

 

 

Q.1) Study & Analyze the case with ref to the principles of materials management?

 

Answer:Raw materials form a critical part of manufacturing as well as service organization. In any organization, a considerable amount of material handling is done in one form or the other. This movement is either done manually or through an automated process. Throughout material, handling processes significant safety and health; challenges are presented to workers as well as management. Therefore, manual material handing is of prime concern for health and safety professional, and they must determine practical ways of reducing health risk to the workers.

 

 

 

 

Case 4 (10 Marks)

 

The Charminar Club

 

(A case of scrap disposal in material management)

 

Questions

 

  1. List the other items of club scrap (besides old newspapers and magazines) that can be sold. Estimateapproximate quantum of income from each head of scrap sale?

 

Answer:Every metal product – from patio furniture to broken golf clubs – has value, and that value is determined by how much metal and what type of metal the item is constructed with.  For example, an old broken aluminum pot is worthless to you as cookware; but as aluminum scrap, it is worth at least a few dollars! Broken Stainless Steel grills are found in landfills all the time, and most people have no idea they are worth up to $100 as scrap metal.

 

  1. What should the new secretary do about the sale of scrap?

 

Answer: The first step in selling your scrap metal is to collect and save any worthless metal items that you don’t want or need. Broken Christmas lights (copper wire), old toasters (steel body and copper wire cord), and old car parts are all examples of items worth saving.

 

Scrap metal can also be salvaged from other types of items: for example, an old wood door often has brass handles and steel hardware. Pull these metal

 

 

  1. Draft a set of guidelines if Mr. Kavi chooses to regularize the sale of scrap material?

 

Answer: Disposal of Scrap, Salvage, and Excess Items

This policy is adopted in order to clarify the procedure for disposal of items no longer wanted or needed by the CLUB.

  1. DIRECTOR’s Authority.

 

 

 

 

 

Group B

 

 

Case-5 (10 Marks)

Question

 

Q.1) Summarize & analyze the case with reference to the principles of material management?

 

Answer:Shobha reinforced the commercial section by recruiting a senior manager, Inder Mohan, for handling additional export related tasks but decided to handle the technical tasks herself. Lalit telephoned about an order for 500 castings for a gear box as soon as he got the green signal from Shobha about her readiness. Drawings and specifications were received by FAX two days later. Shobha had 4 months to load the castings on a ship sailing from Mumbai. She travelled extensively in the northern state of Punjab to identify a suitable and reliable supplier.

 

 

 

 

Case-6 (10 Marks)

 

HAMCO

 

A case of Integrated Materials Management

 

Question

 

Q.1) Discuss the merits of the proposal of introducing the concept of IMM in HAMCO. Would you agreethat the apprehensions of the participants at the meeting were correct? Do you feel that the introduction ofIMM would achieve the target of 7.5 per cent of inventory reduction in six months? Give reasons to justifyyour opinion.

 

Answer:Various functions served by materials management include the material planning, purchasing, receiving, stores, inventory control, scrap and surplus disposal. All these functions can have separate working norms including the one for performance.Efficient management of input materials is of utmost importance in a business organization for maximizing materials productivity, which ultimately adds to the profitability of the organization.This requires well

 

 

 

Case 7 (10 Marks)

 

Decentralized Materials Department:

 

Question

 

Q.1) Discuss with en or to reduce the lead-time to almost to zero level. This can avoid the situation of the stockouts.

 

Answer: There are different purchase departments and stores for each of the product line since these businesses have grown sufficiently. However company has intentions to keep good homogeneity in the four divisions and maintain a centralized materials department. Mr. Ranade heads this department. Mainly company expects him to spearhead the activities, rules and regulations relating to the four materials departments. Mr. Ranade has common

 

 

Case 8 (10 Marks)

 

 

Transport Corporation

 

Questions:-

 

Q.1) Summarize and analyze the above case with reference to the principles of material management?

 

Answer:The central government, realizing that the transport industry should help achieve the laudable national objectives, enacted the Road Transport Corporation Act in 1950. By this act, each state has been asked to establish its own road transport corporations as a state government undertaking. The present major objective is to provide adequate, economic, efficient and well-coordinated transport services to the travelling public and at the same time

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

Elective – Operations Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

Case Study Project                  Total Marks: 100

 

 

Elective – Operations Management

 

How will you manage operations processes of your firm by introducing robots in place of human and then achieving customer demands with less financial burden?

 

Answer: The Interaction Manager (IM) coordinates dialogue-based interaction between agents. The IM gives each agent the ability to communicate with other agents: to ask for help, to provide help, etc. The HRI/OS currently supports graphical and speech user interfaces, but other modalities (e.g., visual gesturing) will also be included in the future.

 

With the HRI/OS, whenever an agent needs to communicate, it sends its request to the IM. The IM queries the Resource Manager for a list of agents capable of handling the request and then contacts the first one. If the agent Isa robot, the IM immediately forwards the request. Otherwise, if the agent is a human, the IM notifies the human that there is a pending communication and waits for the human to respond. If the request is time-critical and the receiving agent fails to respond, the IM tries

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

Subject : Strategic Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

National Institute of Business Management

Chennai – 020

SECOND SEMESTER EMBA/MBA

 

Subject : Strategic Management

 

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Explain the setting of rights priorities and objectives for business strategy planning.

Answer :  Strategic planning is crucial to profitable business growth, but companies typically realise only about 63% of their business strategy’s potential financial value because of defects and breakdowns in strategic planning and implementation. Put another way, the opportunity value of getting your strategic plan execution right is huge!

 

While setting priorities, never give in to the temptation to clear up small things first. Don’t start at the bottom of your list and work up to the important tasks at the top. Don’t allow yourself to get bogged down in low-priority activities. Don’t major in minors. As Goethe said, “The things that matter most must never be at the mercy of the things that matter least.”

 

 

 

2.How can congruence be achieved? Discuss budgets and rewards.

Answer :

 

 

 

3.Describe how the operating plan addresses the key issues of a business strategy to improve productivity.

Answer :

 

4.Explain the growth of E-Business in India.

Answer : The e-commerce market in India has grown by 34 percent in the last seven years, was about USD 600 million in 2011-12 and is expected to touch USD 9 billion by 2016 and USD 70 billion by 2020. According to Forrester, the Indian e-commerce market is expected to grow at a CAGR of over 57 percent between 2012 and 2016, which is the fastest within Asia-Pacific region.  The key factors that are driving this growth are the rise of

 

 

5.Does strategic management work? Examine.

 

Answer : Strategic Management

 

Strategic management is a technique you can use to create a favorable future and help your organization to prosper. To create this favorable future, you must involve your organization’s stakeholders (i.e., anyone with a vested interest in achieving your organization’s goals) in envisioning the most desirable future and then in working together to make this vision a reality. The key to strategic management is to understand that people communicating and working together will create this future, not some words written down on paper.

 

Strategic management does not replace traditional management activities such as budgeting, planning, monitoring, marketing, reporting, and controlling

 

 

 

 

6.Write an essay on ‘Why Strategies fail’?

 

Answer : It’s not just the methodology. Here are five reasons strategy fails in small businesses, in midsize businesses, and in large enterprises:

 

  1. The Blame Game

How many times have you seen a strategy move into execution, then fail? Typically, the postmortem involves blame. It was poor leadership. We didn’t execute correctly. We had bad market data. Our customers decided they wanted something else. The timing was off. There are hundreds more, and you’ve heard many of them.

 

Underneath the failure is something deeper — a strategy creation process that’s gone off the rails.

 

 

 

 

25 x 4=100 marks

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

Elective: Marketing Management

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 

 

 

National Institute of Business Management

Chennai – 020

EMBA/ MBA

Elective: Marketing Management

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

1.Explain pricing policy.

Answer:

 

2.Explain the different Marketing Environments and the role of Culture and Subculture.

Answer: Culture It is a detailed examination of the character of the total society, including such factors as language, knowledge, laws, religion, food customs, music, art, technology, work patterns, products, and other artifacts that give a society its distinctive flavor. In a sense, culture is a society’s personality. Culture is the sum total of learned beliefs, values, and customs that serves to direct the consumer behavior of members of a particular society.

Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factor’s in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of

 

 

3.Explain the importance of consumer behavior for marketers.

Answer: It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings.

This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. Today’s consumers have changed

 

4.Explain the procedure in Marketing Planning.

 

Answer: Marketing is a process of developing and implementing plans to identify and satisfy customer needs and wants with the objective of customer satisfaction and profits making. The main elements of marketing planning are – market research to identify and anticipate customer needs and wants; and planning of appropriate marketing mix to meet market requirements/demands.

 

Definition of Marketing Planning

Marketing Planning is the process of developing marketing plan incorporating overall marketing objectives, strategies, and programs of actions designed to achieve these objectives.”

 

Marketing Planning involves setting objectives and

 

 

 

5.What is the role of Consumer Behavior in marketing? Explain.

Answer: Consumer Behaviour refers to the study of buying tendencies of consumers. An individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Various factors, be it cultural, social, personal or psychological influence the buying decision of individuals.

Marketers need to understand the buying behaviour of consumers for their products to do well. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops him from buying.

 

6.What are the basic principles of organization Design? Explain the techniques and methods for designing Organization structure.

Answer:

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601