MI0034 – DATABASE MANAGEMENT SYSTEM

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ASSIGNMENT

 

DRIVE WINTER 2015
PROGRAM MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME MI0034 – DATABASE MANAGEMENT SYSTEM
BK ID B1966
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Question.1. a. Explain the different components of Database Management System (DBMS)

 

Answer: Components of a DBMS

 

The DBMS accepts the SQL commands generated from a variety of user interfaces, produces query evaluation plans, executes these plans against the database, and returns the answers. As shown, the major software modules or components of DBMS are as follows:

 

(i) Query processor: The query processor transforms user queries into a series of low level instructions. It is used to interpret the online user’s query and convert it into an efficient series of operations in a form capable of being sent to the run time data manager for execution. The query processor uses the data dictionary to find the

 

 

  1. With an example explain the properties of DBMS

 

Answer:A typical structure of a DBMS with its components and relationships between them is show. The DBMS software is partitioned into several modules. Each module or component is assigned a specific operation to perform. Some of the functions of the DBMS are supported by operating systems (OS) to provide basic services and DBMS is built on top of it. The physical data and system catalog are stored on a physical disk. Access to the disk is controlled primarily by as, which schedules disk input/output. Therefore, while designing a DBMS its interface with the as must be taken into account.

 

 

 

Question.2. Explain the different operations of relational algebra with suitable examples.

 

Answer:Relational database systems are expected to be equipped with a query language that can assist its users to query the database instances. There are two kinds of query languages − relational algebra and relational calculus.

Relational Algebra

 

Relational algebra is a procedural query language, which takes instances of relations as input and yields instances of relations as output. It uses operators to perform queries. An operator can be either unary or binary. They accept

 

 

 

 

Question.3. Write short notes on

 

  1. Cardinality ratio

 

Answer:Mapping cardinalities, or cardinality ratios, express the number of entities to which another entity can be associated with via a relationship set. They are most useful in describing binary relationship sets, however, they can be used to describe relationships sets involving more than two entity sets.

 

One-to-One: An entity in A is associated with, at most, one entity in B, and an entity in B is associated with, at most, one entity in A.

 

 

 

  1. Participation constraints

 

Answer:Public participation is a political principle or practice, and may also be recognised as a right (right to public participation). The terms public participation, often called P2 by practitioners, is sometimes used interchangeably with the concept or practice of stakeholder engagement and/or popular participation.

 

Generally public participation seeks and

 

 

Question.4. a. Define SQL

 

Answer:Structured Query Language (SQL) is a standard computer language for relational database management and data manipulation. SQL is used to query, insert, update and modify data. Most relational databases support SQL, which is an added benefit for database administrators (DBAs), as they are often required to support databases across several different platforms.

 

First developed in the early 1970s at IBM by

 

 

 

  1. Explain the different types of SQL

 

Answer:SQL is Structured Query Language is a database computer language designed for managing data in relational database management systems (RDBMS).

 

PostgreSQL is an object-relational database management system (ORDBMS). It is released under a BSD-style license and is thus free software. As with many other open-source programs, PostgreSQL is not controlled by any single company, but has a global community of developers and companies to develop it.

 

 

 

Question.5. a. Explain the two-phase locking protocol

 

Answer:In databases and transaction processing, two-phase locking (2PL) is a concurrency control method that guarantees serializability. It is also the name of the resulting set of database transaction schedules (histories). The protocol utilizes locks, applied by a transaction to data, which may block (interpreted as signals to stop) other transactions from accessing the same data during the transaction’s life.

 

By the 2PL protocol locks are applied and removed in two phases:

 

 

 

  1. Elaborate advantages and disadvantages of Distributed database management system

 

Answer:The distribution of data and applications has potential advantages over traditional centralized database systems. Unfortunately, there are also disadvantages; in this section we review the advantages and disadvantages of DDBMS.

 

There are following advantages of DDBMs:

 

 

 

 

 

 

Question.6. What is client–server model? Briefly explain the advantages of client–server model

 

  1. Defining client-server model with different parts

 

Answer:The client–server model of computing is a distributed application structure that partitions tasks or workloads between the providers of a resource or service, called servers, and service requesters, called clients. Often clients and servers communicate over a computer network on separate hardware, but both client and server may reside in the same system. A server host runs one or more server programs which share their

 

 

  1. Listing 3 advantages of client–server model

 

Answer:In general, a service is an abstraction of computer resources and a client does not have to be concerned with how the server performs while fulfilling the request and delivering the response. The client only has to understand the response based on the well-known application protocol, i.e. the content and the formatting of the data for the requested service.  Clients and servers exchange messages in a request–response messaging pattern: The client sends a request, and the server returns a response. This exchange of messages is an example of inter-process communication. To communicate, the computers must have a common language, and they must follow rules so that both the client and the server know what to expect

 

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MI0033 – SOFTWARE ENGINEERING

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ASSIGNMENT

 

DRIVE WINTER 2015
PROGRAM MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3)

PGDISMN (SEM 1)

SUBJECT CODE & NAME MI0033 – SOFTWARE ENGINEERING
BK ID B1965
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

  1. 1. Explain the concept of “software project life cycle” with a suitable example.

 

Answer:There are various software development approaches defined and designed which are used/employed during development process of software, these approaches are also referred as “Software Development Process Models” (e.g. Waterfall model, incremental model, V-model, iterative model, etc.). Each process model follows a particular life cycle in order to ensure success in process of software development.

 

 

 


  1. 2. Write short notes on

 

  1. Planning and estimation phase:A successful project plan will include information on the budget, resources, task duration and when the project will be completed. You will want to perform estimates shortly after completing a breakdown of tasks and milestones. If the estimation process begins too soon, there won’t be enough

 

 

 

  1. Scheduling and tracking phase:Project Scheduling helps to establish a roadmap for project managers together with estimation methods and risk analysis. Project scheduling and Tracking begins with the identification of process models,

 

 

  1. Risk analysis phase:

 

  • Phase 1: Substance selection: All substances put on the market in quantities exceeding one ton per year are recorded in an inventory.
  • Phase 2: Gathering of information: All available information about the substances selected is collected.
  • Scope of a software project:Project scope is the part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines.When the project begins, the project manager has a unique role to play. The start of the project is the time when the scope of the project is defined; only the project manager is equipped to make sure that it’s defined properly. Everyone else has a role to play later on: users and stakeholders will provide expertise, requirements analysts will write specifications, programmers will build the code, etc. Everyone involved in the project has some input into the scope, but only the project manager is solely dedicated to it. Defining the scope is the most productive thing a project manager can do to get the project underway. The Vision and Scope document is the project manager’s tool for doing that.

 

 

 

 

  1. 3. a. Explain function oriented metrics

 

Answer: Function-oriented

 

 

 

  1. How do you calculate function points?

 

Answer: To compute function points (FP), the following relationship is used:

 

FP = count total [0.65 + 0.01 Σ(Fi)] where count total is the sum of all FP entries .

 

The Fi (i = 1 to 14) are “complexity adjustment values” based on responses to the following questions :

  1. Does the system require reliable backup and recovery?
  2. Are data communications required?

 

 

 

  1. 4. a. Explain the system architecture specification

 

Answer:Architecture should provide guidance to developers in such a way to avoid integration and maintenance issues. More specifically, architecture should identify things such as approved operating systems, approved development languages, approved data storage systems, approved communication protocols, coding practices,

 

 

 

  1. Explain System specification review

 

Answer: A System Requirements Review (SRR) is a formal review conducted to ensure that system requirements have been

 

 

  1. 5. Explain the different types of integration testing

 

 

Answer:Software testing is an investigation conducted to provide stakeholders with information about the quality of the product or service under test. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software implementation. Test techniques include, but are not limited to, the process of executing a program or application with the intent of finding software bugs (errors or other defects).

 

It involves the execution of a software component or system component to evaluate one or more properties of interest. In general, these

 

 

 

Q6 . Explain Five maturity levels of Capability Maturity Model (CMM).

 

Answer : The Capability Maturity Model (CMM) is a methodology used to develop and refine an organization’s software development process. The model describes a five-level evolutionary path of increasingly organized and systematically more mature processes. CMM was developed and is promoted by the Software Engineering Institute (SEI), a research and development center sponsored by the U.S. Department of Defense (DoD). SEI

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MH0059 – Quality Management in Healthcare Services

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ASSIGNMENT

 

DRIVE WINTER 2015
PROGRAM/SEMESTER MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN (SEM 2)
SUBJECT CODE & NAME MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

 

Q1 Explain the objectives of quality in healthcare. Add a note on Maxwell’s concept of quality.

Answer : If we’re going to fix our economy, we must fix America’s broken healthcare system – we cannot afford to wait. Crushing healthcare costs have made it impossible to strengthen our economy, with families and businesses all struggling to make ends meet. Reforming healthcare means: keeping the healthcare you have, if you like it, seeing the doctor of your choice, increasing the quality of care while decreasing costs and eliminating waste, helping small businesses stay competitive, and reforming the insurance market so you will never face losing your coverage. Now is the time, to guarantee everyone access to quality, affordable healthcare.

Affordability

 

 

 

 

Q2 Differentiate between Six sigma and Total quality management.

 

Answer : Answer : Six Sigma and Total Quality Management in Healthcare        

 

Quality improvement in health care has developed gradually as emerging ideas have been explored and implemented within various clinical and non-clinical settings.  One of the more recent methods of quality improvement which has been introduced into healthcare organizations is Six Sigma.  Six Sigma is “a rigorous set of processes and techniques to measure, improve, and control the quality of care and service based on what is important to the customer (Woodard, 2005, p. 229).”

 

The goal of this approach is to bring

 

 

Q.3: Explain the various quality tools.

Answer : The basic seven control tools considered for achieving quality are Flow Chart, Check sheet, Histogram, Pareto Analysis, Scatter Diagram, Control Chart, and Cause and Effect Diagram for

Quality control tools-

 

  a)Flow Chart:

 

 

 

Q.4: Explain the steps followed in implementation of QMS in healthcare organization.

 

Answer : Steps to Creating a Total Quality Management System

 

  1. Clarify Vision, Mission and Values

Employees need to know how what they do is tied to organizational strategy and objectives which makes it important that all employees understand where the organization is headed (its vision), what it hopes to accomplish (mission) and the operational principles (values) that will steer its priorities and decision making.

 

  1. Identify Critical Success Factors (CSF)

Critical success factors help an organization focus on those things that help it meet objectives and move a little closer to achieving its mission.  These performance based measures provide a gauge for determining how well the organization is

 

 

 

 

Q.5: Define total quality management. Discuss the importance of TQM in healthcare.

 

Answer : Total quality management :

 

Total Quality Management / TQM is an integrative philosophy of management for continuously improving the quality of products and processes. TQM is based on the premise that the quality of products and processes is the responsibility of everyone

 

 

 

 

Q6. Explain team processes in healthcare.

 

Answer : Medical Teamwork and Patient Safety: The Evidence-based Relation

 

Definitional Issues Concerning Teams and Teamwork

 

Teams and teamwork strategies have received an increased amount of attention over the past 20 years. Numerous articles and books have specifically addressed issues critical to team performance. In fact, organizations that do not rely on teams—at least to some extent—are scarce.

 

The research literature reflects the prevalence of teams in the workplace, with a substantial agreement as to their defining characteristics.

 

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MH0058 – Legal Aspects in Healthcare Administration

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ASSIGNMENT

 

 

DRIVE WINETR WINTER 2015
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0058 – Legal Aspects in Healthcare Administration
SEMESTER 4
BK ID B1322
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

  1. Discuss the various levels of consumer courts.

Answer : Consumer :

 

A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context, although a common definition is an individual who buys products or services for personal use and not for manufacture or resale.

Levels of consumer court :

 

 

 

  1. Explain the following acts:
  2. The Drugs and Magic Remedies Act of 1995

Answer : •  An Act to control, the advertisement of drugs in certain cases, to prohibit the advertisement for certain purpose of remedies alleged to possess magic qualities and to provide for matters connected therewith.

 

  • The Act defines drugs and

 

 

  1. Registration of Birth and Death Act of 1969

 

Answer : Registration of Births and Deaths is compulsory throughout the state, as per the ‘Registration of Births and Deaths Act 1969’ – Central Act 18 of 1969.

 

The Registration of Births and Deaths, is carried out as per ‘Tamil Nadu Birth and Death Registration Rules 2000’.

 

  • The persons responsible for doing Births and Deaths Registration are as follows:
  • A Birth or Death has to be reported for

 

  1. Discuss the rights and responsibilities of the patient.

 

Answer : Patient Rights

  • A patient has the right to respectful care given by competent personnel.
  • A patient has the right, upon request, to be given the name of his attending physician, the names of all other physicians directly participating in his care, and the names and functions of other health care persons having direct contact with the patient.
  • A patient has the right to every consideration of his privacy concerning his own medical care program. Case discussion,

 

4 Define abortion. Explain medical termination of pregnancy act in detail.

Answer : Abortion is the termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo prior to viability.[ A abortion can occur spontaneously, in which case it is usually called a miscarriage, or it can be purposely induced. The term abortion most commonly refers to the induced abortion of a human pregnancy.

Abortion, when induced in the developed world in accordance with local law, is among the safest procedures in medicine.

Medical Termination of Pregnancy Act (MTP)

 

 

5 . Explain the regulatory requirements in setting up and running a blood bank.

Answer : National blood  policy :

 

The policy aims to ensure easily accessible and adequate supply of safe and quality blood and blood components collected /procured from a voluntary non-remunerated regular blood donor in well equipped premises, which is free from transfusion transmitted infections, and is stored and transported under optimum conditions. Transfusion under supervision of trained personnel for all who need it irrespective of their economic or

 

 

6   Discuss the important documents and ethical codes in medical ethics.

Answer: Important documents in medical ethics :

 

There are various medical records which are important according to the codes of medical ethics. These need to be well organized and up to date. The most common types of medical records that needs to be maintained are :

 

  • Patient History and Physical examination report
  • Consultation report
  • Operative report

 

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MH0057 – Management of Healthcare Human Resources

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ASSIGNMENT

 

 

DRIVE WINETR WINTER 2015
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0057 – Management of Healthcare Human Resources
SEMESTER 4
BK ID B1321
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q1.Explain the factors that contributed to Human Resource Management’s strategic role in healthcare.

 

Answer : The concept of Human Resource Management (HRM)

To begin with, HRM can be accurately termed as a paradigm that is accountable for administration stratagems and actions that effect the relation between employees and organization (Schuler, 2000). Human Resource Management encompasses several strategies necessary for successful management of the staff members working in the organization. HRM also makes sure that procedures adopted by the organization are

 

 

Q2.Describe recruitment in healthcare services.

 

Answer : Recruitment, assessment and selection are the three key steps for hiring employees. Of these, recruitment and selection are typically the most challenging for employers. The keys to finding the right candidates at the right time and hiring them are being strategic and thinking about the organization’s future.

 

External Recruitment Methods

 

 

Q3.Explain the steps in manpower planning.

 

Answer : Manpower planning means planning means deciding the number and type of the human resources required for each job, unit and the total company for a particular future date in order to carry out organizational activities.

 

Five Steps in Manpower Planning

 

Manpower planning requires that an estimate of

 

 

Q4 .Define performance appraisal. Explain the components of performance appraisal.

Answer : Performance appraisals sometimes have the reputation of creating tension between a supervisor and subordinate. However, sound and effective performance reviews share common components thatmake them positive experiences and maximize the benefit of conducting and participating in them. Emphasizing the good and helping an employee on the road to improvement are important components of effective performance appraisals.

 

 

 

 

 

Q5.Describe HR audit process.

Answer : Phases in HR Audit :

 

HR audit process is conducted in different phases. These phases include:

 

  1. Pre-Audit Information:

 

 

 

Q6. Discuss the importance of team work in healthcare services.

Answer : Effective teams are vital for achieving organisational goals and objectives. Theorganisational strategies for team functions and roles determine how successful or unsuccessful teams will be. Harrington-Mackin (1994) emphasised that a team ismeans to an end –an approach for achieving a goal, whether that goal is improvedproduction, increased quality, better morale, or happier customers. Team is governed by

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MH0056 – Public Relations & Marketing for Healthcare Organizations

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ASSIGNMENT

 

 

DRIVE WINETR WINTER 2015
PROGRAM MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME MH0056 – Public Relations & Marketing for Healthcare Organizations
SEMESTER 4
BK ID B1320
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q1 Discuss the factors affecting healthcare marketing.

 

Answer : The one thing that you can expect in a career in health care is change. The economy, technology, the law and competition are all factors that will affect how an administrator does his or her job. In order to do it successfully, you’ll need to understand what areas will require your attention as you gain expertise in your field. Certain issues will become more important than others. Here are some trends that you should be aware of:

 

Medicare reimbursement

Already a hot topic in locations with a large senior population, changes to Medicare will be very important to administrators. Since Medicare

 

 

Q2 Explain market segmentation.

Answer : Market segmentation :

 

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.

 

Explanation :

 

Market segmentation pertains to

 

 

Q3 Describe the types of public relations research.

Answer : AREAS OF PUBLIC RELATIONS

 

Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.

 

PRODUCT PUBLIC RELATIONS Public relations and marketing work together closely when it comes to promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating

 

 

 

Q4 Discuss the current scenario of medical tourism in India.

Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

 

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.

 

 

Q5 Discuss the future of healthcare marketing.

Answer : For many years, healthcare trends have looked unsustainable – ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant

 

 

 

Q6 Discuss the standard metrics to evaluate public relations in healthcare.

Answer : : Key factors in standard metrics to evaluate public relations :

 

  1. Metrics that are meaningful for one campaign or initiative may vary from the next. Metrics that are relevant and important to one industry or organization may vary from another.

 

  1. More often than not, measurement delivers actionable insight by analyzing a combination of metrics. Alone, a metric can shed light on the big picture but when combined with additional metrics, the details begin to become clear and details are what make measurement meaningful, and in turn, actionable

 

Evaluation :

 

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MK0013-Marketing Research

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ASSIGNMENT

 

DRIVE WINTER 2015
PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0013-Marketing Research
BK ID B1711
CREDITS 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

  1. 1Describe the components of research proposal.

Explanation

 

Answer: Writing a proposal is like doing other types of writing. Writing is a process. It begins with brainstorming ideas. It proceeds through a sequence of drafts, with feedback being provided by oneself and others. The final draft is cleaned up (“polished”) for publication. Process writing takes considerable time and effort. When writing a proposal, be sure to allow yourself the needed time. Chapter 9 includes a section discussing the desktop publication of proposals.

 

Before you start writing a proposal, make sure you have a relatively clear understanding of the overall mission or purpose of the project and the goals you want to accomplish. The mission or purpose is a lofty, high-level, overarching motive for a project. A simple, short, clear statement of the overall mission or purpose is highly desi

 

 

  1. 2 There are certain advantages and drawbacks of secondary data. Elaborate.

Explanation of advantages of secondary data

Explanation of drawbacks of secondary data

 

Answer:Secondary data is information that has already been collected for a purpose other than your current research project but has some relevance and utility for your research. Sources. You can break the sources of secondary data into internal sources and external sources.

 

Explanation of advantages of secondary data

  • Access to inaccessible subjects: One of the basic advantages of content analysis is that it allowsresearch on subjects to which the researcher does not have physical access.
  • Non-reactivity: Document study shares with certain types of observations (e.g., indirect observatio

 

  1. 3 “The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment

Explanation of questionnaire format

Explanation of question composition

 

Answer: Questionnaire is a list of a research or survey questions asked to respondents, and designed to extract specific information. It serves four basic purposes: to

(1) collect the appropriate data,

(2) make data comparable and amenable to

 

 

  1. 4 Explain non comparative scales and its types

Explanation of the meaning

Explanation of types

 

Answer: Non-comparative scaling techniques is a set of scaling methods in which each item is scaled independently of each of the others. There are various types of noncomparative scaling techniques such as the graphic rating scale, Likert scale, semantic differential scale, and Stapel scale. In addition to the type of scale, researchers must make decisions regarding the number of scale categories (odd or even), whether to use verbal descriptors along with numbered response categories, balanced versus unbalanced scales, and forced or nonforced responses. Noncomparative scale is considered to be a monadic scale because only one object is evaluated at a time; generally considered to be ratio or interval scales.

 

Types of Non comparative scales

NC scales–continuous rating scales:

  1. Allows the respondent topace a mark at any point along a line running between two extremem points rather tha

 

 

 

  1. 5 Explain the process of data preparation in detail.

Explanation

 

Answer: We researchers spend a lot of time interviewing our clients to determine their needs. Then we go about carefully creating a plan to collect the data that will be most useful. Having done that, the appropriate instrument is carefully crafted that will generate data that can ultimately be transformed into knowledge. All this up-front work necessitates and lot of time and effort. And well it should! But sooner or later we will have collected data and need to start the grunt work of data preparation.

 

  1. 6 Write short notes on:
  2. a) Copy testing
  3. b) Sales Analysis

 

Answer: a) Copy testing

Copy testing is more accurately a technique used as part of ‘marketing research’. It is the analysis of an advert, often a TV ad (though print, radio and the internet as equally acceptable uses), prior to it being aired. This form of pre-testing will indicate whether an advert carries a strong enough message to be deemed useable by the company, and if not, where the ad’s effectiveness can be increased via editing. This technique may also be used to shorten ads, or to pull out the best still frame for use in a combined advertising campaign.

 

 

  1. b) Sales Analysis

 

Sales analysis examines sales reports to see what goods and services have and have not sold well. The analysis is used to determine how to stock inventory, how to measure the effectiveness of a sales force, how to set manufacturing capacity and to see how the company is performing against its goals.

 

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