MH0056 – Public Relations & Marketing for Healthcare Organizations

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ASSIGNMENT

 

DRIVE SUMMER 2015
PROGRAM/SEMESTER MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN (SEM 2)
SUBJECT CODE & NAME MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID B1320
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

1 SWOT analyse the hospital you are in and evaluate the same in the light of hospital service  offered, from the customer’s point of view and write a report.

 

Answer : Strategic planning demands realistic and objective assessment. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Understanding where you are today is fundamental to achieving your future goals.

 

The well-known SWOT analysis appears disarmingly simple. But avoid the temptation do it quickly or casually. Taking this valuable analysis for granted would be downright unfortunate.

 

 

 

2 Explain the types of public relations research.

Answer : AREAS OF PUBLIC RELATIONS

 

Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.

 

PRODUCT PUBLIC RELATIONS Public relations and marketing work together closely when it comes to promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating awareness,

 

 

 

3 Define e-marketing. Explain the various components of an e-marketing activity plan.

 

Answer : It is important to recognise that planning for e-marketing does not mean starting from scratch. Any online e-communication must be consistent and work with the overall marketing goals and current marketing efforts of your business.

 

The main components of an e-marketing plan will typically include the following stages:

 

Identify your target audience – if you identify multiple targets, rank them in order of importance so that you can allocate resources accordingly. Profile each target group and understand their requirements and expectations. This type of customer segmentation

 

 

5 Describe the future of healthcare marketing.

 

Answer : For many years, healthcare trends have looked unsustainable – ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant proportion of the population lose access to care for all but emergency procedures, or the debate focuses on the rationale for controlling access to treatments.

 

Spending on healthcare is becoming unsustainable

 

 

6 Discuss brand building on the internet.

 

Answer : In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.

You had to get the exact print colours right so they’d know it’s your green, and it had to go through a million sign offs before you finally released it to the printer – just to be sure no one had missed a single copy error.

 

Like it’s changed the face of so many things though, the internet is changing the way that brands operate too – because search engines don’t read pictures.

 

Advertising 101

 

When advertising first began, it was all about the words, the

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Project Managment (PM) solved Assignments Summer 2015

 

 

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PM 0018 –CONTRACTS MANAGEMENT IN PROJECTS

BK ID – B2014

CREDIT AND MARKS – 4 CREDITS AND 60 MARKS

 

Q1. Explain the essential elements of a project contract. (Discuss the TEN essential elements of a project contract) 10

Answer: Essential elements of project contract: We have studied that a contract is an agreement enforceable by law. To be enforceable by law, an agreement must possess the essential elements of valid contract. These elements of a valid contract are discussed as follows:

 

Proposal (offer) and

 

 

Q2. Explain the steps involved in the contract closure process. (Explain the EIGHT steps involved in the contract closure process) 10

Answer: Contract Closure: Contract closure refers to a process of accomplishing all the tasks as per the terms and conditions mentioned in the contract. The steps involved in the contract closure process are given below:

 

  1. Collecting contract documentation: In order to close a contract successfully, it is important to collect all the relevant documents for review. This may include collecting all the documents regarding the

 

 

Q3. What is an outsourcing contract? What is its key content? (Explain what is an outsourcing contract, Describe its key contents) 2, 8

Answer: Outsourcing Contracts: Outsourcing a contract implies a process in which one party contracts work to another party. First, the outsourcer accepts the tasks given by the organisation. Then, the contract is and involves key contents such as scope, conditions, deliverables, etc. Organisations often face the dilemma of whether to buy resources/services from outside or create them within

 

 

 

Q4. Discuss the process of procurement. (List the SIX steps of the procurement process, Explain the SIX steps of the procurement process) 1, 9

Answer: Process of Procurement: The procurement process includes the activities of procuring goods or services, paying the bills, and closing the procurement contracts. The steps involved in the procurement

 

 

Q5. What is contract management? Describe its important features. (Define contract management, List and briefly explain the important features of a good management contract) 1, 9

Answer: Contract Management: Contract management refers to the management of contracts by negotiating the terms and conditions of the contract and ensuring compliance. It implies systematically managing the contract creation and maximizing the operational and financial performance of contracts. An increase in the use of contracts in organizations requires growing recognition for improving contractual processes; thus proper management of contracts is essential.

 

 

Q6. Write short notes on: 10

  • Software development agreements
  • Bill of quantities method of pricing project contracts
  • Reasons for why an organization uses standard form of contract
  • Post bid review

Answer:

Software Development Agreements

Software and IT projects involve software testing, software development and software

 

 

 

 

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SUMMER 2015

PROGRAM

MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME

PM 0017 –PROJECT QUALITY MANAGEMENT

 

Qus:1 Cost of quality is the amalgamation of several management costs. Which are these costs?

  • Give the classification of Cost of Quality and explain each cost in brief

Answer:

Give the classification of Cost of Quality and explain each cost in brief:

“Quality is free and it costs visibly less to get a job done right the first time”. Rework on the same project levies additional costs. Cost of quality is not the cost of producing a quality product or rendering quality

 

 

Qus:2 What is Project Quality Management Plan (PQMP)? Mention its objectives and the areas it covers.

  • Define PQMP
  • List the objectives of PQMP
  • Explain the areas PQMP covers

 

Answer:

Define PQMP:

The Project Quality Management Plan (PQMP) is the final output of the project quality planning process. It should clearly identify the quality standards and quality objectives related to project deliverables. It

 

 

 

Qus:3 List a few characteristics of a mature project quality control process. What are the functions of quality control?

  • Write any 7 characteristics of a mature project quality control process
  • List and describe the 3 key functions of quality control

Answer:

Write any 7 characteristics of a mature project quality control process:

A mature project quality control process of an organisation can be recognised through multiple characteristics, which include:

 

  • Quality

 

 

Qus:4 Explain the seven steps of Basili’s GQM process.

  • List the seven steps of Basili’s GQM process.
  • Describe the seven steps of Basili’s GQM process.

Answer:

List the seven steps of Basili’s GQM process:

  • Develop a set of goals
  • Develop a set

 

 

 

Qus:5 Explain the various tools that can be used for analysing project processes.

  • List the various tools that can be used for analysing project processes
  • Describe the various tools that can be used for analysing project processes

Answer:

List the various tools that can be used for analysing project processes:

 

 

Qus:6 What major human factors affect project quality?

  • List the major human factors affect project quality
  • Describe the major human factors affect project quality

Answer:

List the major human factors affect project quality:

  • Shareholders
  • Management and employees:
  • Customers
  • Suppliers and distributers

 

 

 

 

 

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SUMMER 2015

PROGRAM

MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME

PM 0016 –PROJECT RISK MANAGEMENT

 

Qus:1 Explain the types of project risks.

  • List and describe the types of project risks

Answer:

List and describe the types of project risks:

Various types of project risks are defined on the basis of the aspect or area of the overall project management that gets impacted. Some important types of project risks are depicted in Fig.

 

 

Qus:2 What are the four quadrants of the risk probability and impact matrix?

  • List and explain with suitable examples the four quadrants of the risk probability and impact matrix

Answer:

List and explain with suitable examples the four quadrants of the risk probability and impact

 

 

Qus:3 What are the outputs of a qualitative risk analysis? What are the key inputs used in risk planning?

  • List and describe the outputs of a qualitative risk analysis
  • List and describe the key inputs used in risk planning

Answer:

List and describe the outputs of a qualitative risk analysis:

A qualitative risk analysis leads to the following outputs:

  • Overall “qualitative” ranking of risks
  • List of

 

 

 

 

Qus:4 What are the sources of schedule risk?

  • List and explain the sources of schedule risk along with the description of their sub categories

Answer:

List and explain the sources of schedule risk along with the description of their sub categories

  • Delays
  • Dependencies
  • Estimates

Delay :

  • Decision:Timely decisions are important in project execution during approvals,

 

 

 

 

Qus:5 What are the different tools used for analysing project constraints? How does SWOT analysis help in project management?

  • List and explain the different tools used for analysing project constraints
  • Explain how SWOT analysis help in project management by using a suitable example

Answer:

List and explain the different tools used for analysing project constraints:

The analysis of constraints and assumptions helps not only in project planning and execution but also in identifying the potential risks if the assumptions go wrong. The commonly used tools for identifying

 

 

Qus:6 Explain project review.

  • Explain the purpose of project review
  • Describe Scheduling project review
  • Mention the objectives of project review
  • Describe how the review is conducted

Answer:

Explain the purpose of project review:

Project reviews offer a platform for the project managers and stakeholders to come to a same forum and review the

 

 

 

 

 

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SUMMER 2015

PROGRAM

MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDPMN (SEM 2)

SUBJECT CODE & NAME

PM 0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT

 

Qus:1 Explain how Kano model is used by companies to analyse customer needs.

  • Explain how the Kano model is different from the balanced scorecard model and Treacy-Wiersema model
  • Describe how the model analyses customer needs based on customer requirements
  • Describe the different categories of customer preferences in the Kano model

Answer:

Explain how the Kano model is different from the balanced scorecard model and Treacy-Wiersema model:

Balanced scorecard model:

The balanced scorecard model defines four scoring areas for business value and was first published by Robert S.

 

 

Qus:2 a. Explain the concept of expected value.

  1. Suppose project A and B are under construction. The possible profit outcomes of project A are USD 1000 (0.4 probability) and USD 300 (0.6 probability). Project B has profit outcomes of USD 900 (0.6 probability) and 200 (0.4 probability). Calculate the expected values of profit to be generated by the two projects.
  2. Elucidate the concept of expected value
  3. Calculation of expected value

Answer:

  1. Elucidate the concept of expected value:

The concept of expected value revolves around random variables. These random variables also have averages but are not calculated by simply adding up the different variables. The average of a random

 

 

 

Qus:3 Write short notes on :

  • Project scoping process
  • Resource assignment matrix

Answer:

Project scoping process:

The project scoping process is the first step in the project development process. This process is undertaken to determine what the project should entail and what potential impacts exist. Similar to every process,

 

 

Qus:4 Explain the various expense items in a project.

  • List the various expense items in a project
  • Describe each expense with suitable examples

Answer:

List the various

 

 

Qus:5 What are the major steps in time management process? What is rolling wave planning?

  • Explain the 5 major steps in time management process
  • Explain rolling wave planning

Answer:

Explain the 5 major steps in time management process:

Following are the major steps involved in the time management process:

 

  1. Activity definition: This involves decomposition of work package into tasks/activities to deliver the work package deliverable.

 

 

Qus:6 What are the steps that should be followed to construct a “house of quality”?

  • Explain the 5 steps that should be followed to construct a house of quality

Answer:

Explain the 5 steps that should be followed to construct a house of quality:

The following steps need to be followed to construct a house of quality:

  • Step-1 Voice of the customer:This step includes determining and identifying the customer’s needs. The main objective of this step is to translate the needs of every customer into engineering specifications. Customers buy products that have the desired characteristics, and

 

 

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HCS 4TH SEM – SOLVED ASSIGNMENTS SUMMER 2015

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MH0059 – Quality Management in Healthcare Services

 

Qus:1 Discuss the history and scope of quality in healthcare.

  • History
  • Scope

Answer:

History:

According to Ellis and Whittington, there have been two conventions of quality in world history. They are the convention of quality in industry and the convention of quality in healthcare. The following discusses the past,

 

 

Qus:2 Explain the application of quality concepts in healthcare organisations.

  • Explaining the application of quality concepts in healthcare organisations

Answer:

Explaining the application of quality concepts in healthcare organizations:

Application of quality concepts in healthcare organisations consists of the degree to which healthcare service for individuals and population has met the following:

 

  • Must increase the desired health outcomes (quality principles).
  • Must be

 

 

 

Qus:3 Discuss quality management in health care.

  • Dimensions of quality management
  • Principles of quality
  • Objectives of quality and quality policy
  • Requirements of quality patient care

Answer:

Dimensions of quality management:

By observing the quality of care laws and metrics, and how they relate to these eight dimensions of quality which are:

 

  • Quality of reporting The National Health Profile (NHP) is a collection of currently available

 

 

 

Qus:4 Explain the seven quality tools. Add a note on advantages and disadvantages of quality control.

  • Explanation of seven quality tools
  • Advantages and disadvantages of quality control

Answer:

Explanation of seven quality tools:

  1. Flowchart: Flowcharts give a visual illustration of the sequence of the operations needed to complete a task. To understand a process, the first step is to draw a flowchart of the process. Every process will need

 

 

Qus:5 Discuss quality assurance in healthcare services.

  • Strategy of quality assurance
  • Implementation of quality assurance programmes
  • Advantages and disadvantages of quality assurance

Answer:

Strategy of quality assurance:

Quality assurance is a cycle that is to be followed for the continuous improvement of quality. The different stages are to asses, monitor and improve the quality of the services provided by the healthcare sector. Planning is done in our everyday lives and in our facilities. Planning is also critical for

 

 

Qus:6 Explain the importance of teams in healthcare.

  • Explanation of importance of teams in healthcare

Answer:

Explanation of importance of teams in healthcare:

A team is a group of individuals or people working together to produce products or deliver services and to achieve shared goals. A team performs interdependent tasks to work towards a common mission. Team members share goals and are mutually accountable for accomplishing the tasks in an organisation.

 

 

 

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MH0058 – Legal Aspects in Healthcare Administration

 

Qus:1 Define negligence. Explain civil, criminal and contributory negligence in detail.

  • Definition
  • Explanation of civil, criminal and contributory negligence

Answer:

Negligence:

Negligence is the breach of a duty caused by omission to do something which reasonable man guided by those considerations which ordinarily regulate the conduct of human affairs would do, or doing something

 

 

Qus:2 Discuss Prenatal Diagnostic Technique Act of 1994 in detail.

  • Discussing all the components of Prenatal Diagnostic Technique Act

Answer:

Discussing all the components of Prenatal Diagnostic Technique Act:

Prenatal diagnostic methods are being resorted to frequently in this day and age as the age of maternity increases and consequently the incidence of certain genetically transmitted diseases.

Some of the commonly

 

 

Qus:3 Discuss the important aspects of Consumer Protection Act.

  • Explaining the important aspects of Consumer Protection Act

Answer:

Explaining the important aspects of Consumer Protection Act:

The Consumer Protection Act, 1986, now covers the services rendered by the medical fraternity as well. Earlier, medical malpractice came only under the purview of civil courts and criminal courts but there were various hurdles found in these systems, such as:

  1. Prolonged

 

 

 

Qus:4 Explain the code of practice and legal aspects of assisted reproductive techniques.

  • Code of practice
  • Legal aspects

Answer:

Code of practice:

Those areas which most affect the doctors, scientists and patients and are a part of this code summarized below.

  1. A „person responsible‟ shall take full responsibility for ensuring that the staff of the registered unit is

 

 

Qus:5 Explain the regulatory requirements in setting up and running a blood bank.

  • Explanation of the important regulatory requirements in setting up and running a blood bank.

Answer:

Explanation of the important regulatory requirements in setting up and running a blood bank.

National Blood Policy: Government of India published in the year 2002 the National Blood Policy. The objective of the policy is to provide safe, adequate quantity of blood, blood components and products. The main aim of the policy is to procure non remunerated regular blood donors

 

 

Qus:6 Define euthanasia. Explain euthanasia in Indian scenario.

  • Definition
  • Euthanasia in Indian scenario

Answer:

Euthanasia:

Euthanasia is traced back to the Greek word, “euthanatos” which means “good death”.

It can be defined as an “intentional killing by an act/ omission of person whose life is felt not to be worth living.”

 

Euthanasia in Indian scenario:

 

 

 

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OM0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

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ASSIGNMENT

ASSIGNMENT DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)

PGDOMN (SEM 1)

SUBJECT CODE & NAME OM0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT
BK ID B1935
CREDIT & MARKS 4 CREDITS & 60 MARKS

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

  1. 1. Explain the methods that are used by an organisation to improve its productivity.

Describe the 2 methods commonly used by an organisation to improve its productivity

Answer:Job analysis: Job analysis is the process of determining the nature or content of a job by collecting and organizing information relevant to the job. A complete job analysis contains information relating to the following five factors, plus any others deemed appropriate to fully describe the nature of the job:

(1)workproducts?what the job seeks to accomplish;

 

  1. 2. Write short notes on Line of Balance(LOB) technique.

Answer: Line of Balance (LOB) is a management control process for collecting, measuring and presentingfacts relating to time (see Schedule Control), cost and accomplishment – all measured against aspecific plan. It shows the process, status, background, timing and phasing of the project activities,thus providing management with measuring tools that help:

  1. Comparing actual progress with a formal objective plan

 

  1. 3. a. Discuss the role of the government in deciding and selecting a plant location.
  2. Describe the process of aggregate planning

 

Answer: A. Discuss the role of the government in balancing the regional development – with reference to organisation locating their bases in developed areas: Every entrepreneur is faced with the problem of deciding the location for his/her factory or plant. Location of the business is the most important factor influencing its success or failure. It is a long-term decision which should take into consideration not only the present requirements of the organisation but also its future expansion plans. Errors in location may be very difficult and expensive to rectify. Location of a plant has a bearing on the layout of machinery and equipment as well as on the process of

 

  1. 4.What are the factors an organization considers while selecting material handling equipment?

Explanation of the various factors an organization considers while selecting material handling

Answer: The selection of materials handling equipment requires the attaining of proper balance between the production problem, the capabilities of the equipment available, and the human element involved. The ultimate aim is to arrive at the lowest cost per unit of material handled.factors to be taken into consideration may well include the following:

  • Adaptability: the load carrying and movement characteristics of the equipment should fit the materials handling problem.
  • Flexibility: Where possible the equipment
  1. 5.Explain the steps in ISO 9000 registration and list any 4 advantages of ISO 9000 series.

Answer: These eight steps–along with their sub-steps–are based on what many major companies have followed to achieve their own ISO 9000 registration. These steps are also useful for companies simple seeking to conform to the ISO 900 standards, but not formally become certified. These steps are a good guide for establishing a timeline, schedule, and

  1. 6. Write short notes:

Value Stream Mapping (VSM)

Answer: Value stream mapping is a lean tool that employs a flow diagram documenting in high detail every step of a process. Many lean practitioners see value stream mapping as the fundamental tool to identify waste, reduce process cycle times, and implement process improvement. Some organizations treat the value stream map as the hallmark of their lean efforts.

In analyzing value steam maps, it has occurred to me that some may have been created primarily as heuristic tools to teach lean concepts. It seemed as if

 

 

Advantages of the VSM

  1. It’s quick and easy to learn
  2. It helps portray the process from the start of the production process to the end
  3. It help finds bottlenecks
  4. It helps find waste within the process
  5. It’s a group excersise and therefore can involve your workforce as part of your lean improvement program
  6. You can use a completed value stream map as an improvement aide to document transitions to a future state value stream map
  7. Its an inexpensive tool – all you need is a paper and pen!
  8. It can be easily critiqued by your workforce (using post it notes) to highlight problems that exist within the process
  9. It’s not just for manufacturing! Value stream mapping has been used in offices, service industries healthcare etc.
  10. It’s easy to understand – With a little bit of training on VSM icons – maps are easy to understand conveying powerfull process in a simple pictorial fashion.

 

 

 

Steps the organization performs to create VSM:

  • Step 1: Gather Preliminary Information
  • Step 2: Create a Product Quantity Routing Analysis
  • Step 3: Group Customers and

 

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OM0012 – SUPPLY CHAIN MANAGEMENT

 

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ASSIGNMENT

 

DRIVE SUMMER 2015
PROGRAM MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /

PGDFMN – (SEM 2)

SUBJECT CODE & NAME OM0012 – SUPPLY CHAIN MANAGEMENT
SEMESTER 3
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

1 Write short notes on:

Intermodal transportation

Answer : Intermodal transportation. The movements of passengers or freight from one mode of transport to another, commonly taking place at a terminal specifically designed for such a purpose. In North America, the term intermodal is also used to refer to containerized rail transportation.

 

Intermodal transportation network. A logistically

 

 

 

Capacitated plant location model

Answer : The capacitated plant location problem with customer and supplier matching can be modeled as a mixed integer linear program, where the product distribution from plants to customers and the material supply from suppliers to plants are considered together. In order to save allocation cost, distribution trip and a supply trip is

 

 

Bulk shipments Purchasing strategies

Answer : It’s difficult to talk about procurement planning without mentioning procurement strategy, because procurement strategy is developed in conjunction with and during the procurement planning phase and is a key factor in determining the most appropriate procurement method given the complexity and monetary value of the requirement

 

 

2 Discuss the steps involved in the measurement of supplier performance.

Answer : The Supplier Development and Scorecard process at Measurement Specialties helps to ensure that the sourcing organizations can identify, qualify, monitor, and reward its supplier base. The main components to this program are:

  • Assess and Qualify
  • Measure and Scorecard

 

 

3 Write short notes on:

  • Lead time reduction

Answer : The most effective way for businesses to reduce stock is by reducing the supply lead time. Lead time can be defined as the time it takes from when you first determine a need for a product until it arrives on your doorstep. If lead time was zero, inventory could be zero.

In a perfect world, imagine how simple business would be with a lead time of zero and orders being filled

 

 

Cross docking

Answer : Cross docking is a distribution system where items received at the warehouse are not received into stock, but are prepared for shipment to another location or for retail stores. Cross docking can realize a cost reduction by skipping putaway and retrieval steps.

 

The term cross docking refers to moving product from a manufacturing plant and delivers it directly to the

 

Distributor integration

 

Answer : To effectively monitor the distribution business, integrated Distribution Software has been developed as a helping hand to the business community. This distributor integrated with eCommerce software is so versatile that it guarantees the trader hassle-free eCommerce. The robust software has integration of all distribution including assembly segment, wholesale and

 

 

e-sourcing

Answer : E-Sourcing is a faster, more transparent and fairer way of facilitating tenders and conducting negotiations. Founded on a web-based platform, e-sourcing ensures smooth and clear communication, and is a more profitable business tool for both the suppliers as well as the A.P. Moller-Maersk Group.

 

 

 

4 What are the issues faced in global supply chain?

 

Answer : Supply chain leaders must invest in developing their team’s skills to meet growing expectations about how procurement can support the business.

 

The five issues cited by The Chief Supply Chain Officer Report 2013 were:

 

  • The need to continue to reduce costs

5 What is standardisation? Explain the four approaches to standardisation?

A Explanation of standardization

Description of the approaches to standardization

 Answer : As a business owner, a key component to your business plan is likely how to promote your product. It’s important to create an efficient, results-driven marketing and advertising strategy, especially if your product will be sold internationally. If this is the case, you may consider using a global standardization of marketing to sell your product, gain a larger customer base and increase sales and profits.

 

Global standardization refers to the process of designing and developing things in line with a set of pre-agreed international standard. The global standard

 

6 Discuss the impacts of e-commerce on SCM.

 

Answer : A production supply chain refers to the flow of physical goods and associated information from the source to the consumer. Key supply chain activities include production planning, purchasing, materials management, distribution, customer service, and sales forecasting. These processes are critical to the success of any operation whether they’re manufacturers, wholesalers, or service providers.

 

E-commerce impacts supply chain management in a variety of key ways. These include:

 

Cost efficiency:

 

 

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OM0011- ENTERPRISE RESOURCE PLANNING

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ASSIGNMENT

 

DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3)PGDOMN (SEM 1)
SUBJECT CODE & NAME OM0011- ENTERPRISE RESOURCE PLANNING
BK ID B1964
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

  1. 1. a. Explain the different types of business processes.

Answer: A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers. It may often be visualized as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process.

 

 

 

  1. What are the different components of an information system

 

Answer:An Information System (IS) is a system composed of people and computers that processes or interprets information. The term is also sometimes used in more restricted senses to refer to only the software used to run a computerized database or to refer to only a computer system.

 

Components of an information system

 

  • Data architect

 

 

 

  1. 2. Write short notes on
  2. Customer relationship management:Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.CRM products come with many features and tools and it is important for a company to choose a product based on their specific organizational needs. Most vendors will present information on their respective

 

 

 

  1. Data warehousing:In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis. DWs are central repositories of integrated data from one or more disparate sources. They store current and historical data and are used for creating analytical reports for knowledge workers throughout the enterprise. Examples of reports could

 

 

 

  1. Data Mining:Data Mining is an analytic process designed to explore data (usually large amounts of data – typically business or market related – also known as “big data”) in search of consistent patterns and/or systematic relationships between variables, and then to validate the findings by applying the detected patterns to new subsets of data. The ultimate goal of data mining is prediction – and predictive data mining is the most common type of data mining and one that has the most direct business

 

 

 

 

  1. OLAP: OLAP (online analytical processing) is computer processing that enables a user to easily and selectively extract and view data from different points of view. For example, a user can request that data be analyzed to display a spreadsheet showing all of a company’s beach ball products sold in Florida in the month of July, compare revenue figures with those for the same products in September, and then see

 

 

 

 

 

  1. 3. Elaborate the different modules under manufacturing and production planning

 

Answer:Traditionally production planning software was a separate package or an independingly functioning module in Standard ERP. The level of administration needed was high and reporting took a long time.  Standard ERP has a different approach to supporting MRP production planning. Being tightly integrated to other processes makes the information support to production very efficient. It uses the same principle as other modules and processes, so it is very easy to add production to an existing installation.  You will be able to run all standard production operations like technology base, production logistics,

 

 

 

 

  1. 4. Discuss the various terminologies of ERP purchase system

 

Answer:Enterprise resource planning (ERP) is business management software—typically a suite of integrated applications—that a company can use to collect, store, manage and interpret data from many business activities, including:

 

  • Product planning, cost
  • Manufacturing or service delivery
  • Marketing and sales
  • Inventory management

 

 

 

  1. 5. CRM is a powerful tool used by an organization to acquire new customers and retain the

existing ones. Explain various types of CRM.

 

Answer: Customer Relationship Management, better known as CRM, is a broad term that covers concepts used by companies to manage their relationships with customers, which may include attracting the customer, analyzing the customer, and satisfying the customer. CRM is not simply advanced technology; it is a comprehensive approach to customer relationship management. Straight Marketing offers different types of

 

 

 

  1. 6. a. Explain main application suite provided by JD Edwards World SolutionsCompany.

 

Answer: In June 2003, the JD Edwards board agreed to an offer in which PeopleSoft, a former competitor of JD Edwards, would acquire JD Edwards. The takeover was completed in July. OneWorld was added to PeopleSoft’s software line, along with PeopleSoft’s flagship product Enterprise, and was renamed JD Edwards EnterpriseOne.

 

 

Within days of the PeopleSoft announcement, Oracle Corporation mounted a hostile takeover bid of PeopleSoft. Although the first attempts to purchase

 

 

 

 

  1. Explain the different modules under MFG/PRO application

 

Answer: The MFG/PRO integrated enterprise resource planning system developed by the American QAD company has an outstanding role in the product portfolio of ISYS-ON. The MFG/PRO is primarily recommended for companies with one or more site, having manufacturing, trading respectively distribution activity. The system ensures effective support for those holding organisation uniting different legal entities too, which want to cover the whole activity of their single manufacturing and distribution companies with one system.

 

 

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OM0010 – OPERATIONS MANAGEMENT

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ASSIGNMENT

ASSIGNMENT DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)

PGDOMN (SEM 1)

SUBJECT CODE & NAME OM0010 OPERATIONS MANAGEMENT
BK ID B1934
CREDIT & MARKS 4 CREDITS & 60 MARKS

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

  1. 1. Define operations strategy. What are the differences between manufacturing and service organisations in terms of operations strategy?

Definition of operations

List and explain differences between manufacturing and service organisations in terms of operations strategy

Answer:The Operation is a Jobs or tasks consisting of one or more elements or subtasks, performed typically in one location.  Operations transform resource or data inputs into desired goods, services, or results, and create and deliver value to the customers. Two or more connected operations constitute a process, and are generally divided into four basic

 

 

 

 

  1. 2. Explain the characteristics of services.

Answer: A service is an act or performance offered by one party to another. They are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing desired change. Service is an act or performance offered by one party to another. They are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing about a desired change in or on behalf of the recipient of the service. The term service is not limited to personal services like medical

 

  1. 3. What is inventory control? Explain the factors considered in inventory control.

Answer: Inventory control is a simple matter for businesses that sell only one or two products. However, as companies diversify their merchandise, they face a number of challenges related to inventory control. If not handled well, these challenges can result in a loss of revenue stemming from the misplacement, over-procurement or under-procurement of inventory.  A component of supply chain management, inventory management supervises the flow of goods from manufacturers to warehouses and from these facilities to point of sale. A key function of inventory management is to keep a detailed record of each new or returned product as it enters or leaves

 

 

  1. 4.Explain the applications of queuing models

Answer: Queueing theory is the mathematical study of waiting lines, or queues. In queueing theory a model is constructed so that queue lengths and waiting times can be predicted. Queueing theory is generally considered a branch of operations research because the results are often used when making business decisions about the resources needed to provide a service.  Queueing theory has its origins in research by Agner Krarup Erlang when he created models to describe the Copenhagen telephone exchange. The ideas have since seen

 

  1. 5.Write short notes on Markov analysis.

Answer: Markov analysis is a Statistical technique used in forecasting the future behavior of a variable or system whose current state or behavior does not depend on its state or behavior at any time in the past in other words, it is random. For example, in the flipping of a coin, the probability of a flip coming up heads is the same regardless of whether the previous result was heads or tails. In accounting, Markov analysis is used in estimating bad debt or uncollectible accounts receivable. In marketing, it is used in modeling future brand loyalty of consumers

 

  1. 6. Describe the various types of decision making models.

List the models

Describe the 3 decision making models

Answer: When we speak of rational behavior, we should remember that our focus in this discussion is not on making decisions, but rather on how to support the process of making decisions. Managers are change agents, not just decision makers, so the steps before and after a decision are as important as the actual choice of action. Preparatory steps include creating tension for change, understanding the positions of the various constituencies, and developing political support for a chosen action. Steps after the decision include naming the change monitor and identifying the monitoring methods. Therefore, the mission of good information system is broader

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