OM 0017 – ADVANCED PRODUCTION PLANNING ANDCONTROL

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM MBA
SEMESTER IV
SUBJECT CODE & NAME OM 0017 – ADVANCED PRODUCTION PLANNING ANDCONTROL
BK ID B2010
Credit & Marks 4 CREDIT, 60 MARKS

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Explain Descriptive and Normative Theories of production planning and control.

 

Answer:Theory of production means knowledge of what is permanent and normal in industrial production. Traditionally, this knowledge has been accumulated in tacit form in the professional skill of industrial managers and artesans, but today more and more of it is being documented in writing by researchers.

 

 

 

Most

 

 

 

 

 

Question.2. Explain the concept of Master Schedule. Also define Time Horizon of Master Schedule.

 

Answer:A master production schedule (MPS) is a plan for individual commodities to be produced in each time period such as production, staffing, inventory, etc. It is usually linked to manufacturing where the plan indicates when and how much of each product will be demanded. This plan quantifies significant processes, parts, and other resources in order to optimize production, to identify bottlenecks, and to anticipate needs and completed goods. Since an MPS drives much factory activity, its accuracy and viability

 

 

Question.3. Write short notes on the following

 

a.Hybrid system

 

Answer:A hybrid system is a dynamic system that exhibits both continuous and discrete dynamic behavior – a system that can both flow (described by a differential equation) and jump (described by a difference equation or control graph). Often, the term “hybrid dynamical system” is used, to distinguish over hybrid systems such as those that combine neural nets and fuzzy logic, or electrical and mechanical drivelines. A hybrid system has the benefit of encompassing a larger class of systems within its structure, allowing

 

 

  1. What-if stimulation

 

Answer:It depends on what your symptoms are. If you have essential tremor, your tremor will not be controlled. While this is an annoyance, it is generally not considered an emergency, but you should contact your neurosurgeon or the STIM team to have the stimulator replaced as soon as possible. If you have Parkinson’s disease, the symptoms of tremor, slowness, and stiffness may come back in full force over a couple of days. In some cases, this can be an emergency because you may be unable to move. Most patients are on less

 

 

 

  1. Turnkey or off-the-shelf solutions

 

Answer:A turnkey or a turnkey project (also spelled turn-key) is a type of project that is constructed so that it could be sold to any buyer as a completed product. This is contrasted with build to order, where the constructor builds an item to the buyer’s exact specifications, or when an incomplete product is sold with the assumption that the buyer would complete it.

 

 

 

  1. Management by Objectives (MOB)

 

Answer:Management by objectives (MBO), also known as management by results (MBR), was first popularized by Peter Drucker in his 1954 book The Practice of Management. Management by objectives is the process of defining specific objectives within an organization that management can convey to organization members, then deciding on how to achieve each objective in sequence. This process allows management to take work

 

 

Question.4. Define Production planning. Briefly explain various levels of Production Planning.

 

Answer:Production planning is the function of establishing an overall level of output, called the production plan. The process also includes any other activities needed to satisfy current planned levels of sales, while meeting the firm’s general objectives regarding profit, productivity, lead times, and customer satisfaction, as expressed in the overall business plan. The managerial objective of production planning is to develop an

 

 

Question.5. Differentiate between Mass Production and Batch Production.

 

Answer:In the simplest of terms batch production is a particular sized lot of parts produced to a particular set of instructions. For example producing 50 medium green t-shirts would be a batch. Producing white medium t-shirts all day would be mass production.

 

Mass Production – Production of a particular component or product in a production system that can handle large volume of production but with very little to no variety in the design of the component or product. For example, an automobile ancillary can

 

 

Question.6. Write short notes on the following

 

a.Benchmarking

 

Answer:Benchmarking is the process of comparing one’s business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the ”

 

 

 

  1. Budgeting

 

Answer:A budget is a quantitative expression of a plan for a defined period of time. It may include planned sales volumes and revenues, resource quantities, costs and expenses, assets, liabilities and cash flows. It expresses strategic plans of business units, organizations, activities or events in measurable terms. International Budget Partnership regularly monitors global budget information for the civil society.

 

 

  1. Kaizen Costing

 

Answer:Kaizen costing is a cost reduction system. YashihuroModen defines kaizen costing as “the maintenance of present cost levels for products currently being manufactured via systematic efforts to achieve the desired cost level.” The word kaizen is a Japanese word meaning continuous improvement.

 

 

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OM 0016 – QUALITY MANAGEMENT

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM MBA
SEMESTER IV
SUBJECT CODE & NAME OM 0016 – QUALITY MANAGEMENT
BK ID B2009
Credit & Marks 4 CREDIT, 60 MARKS

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. What do you mean by Dimensions of quality? Explain all key dimensions of quality proposedby David Garvin.

 

Answer:In TQC, quality was a kind of burden to be shared—no single department shouldered all the responsibility. Top management was ultimately accountable for the effectiveness of the system; Feigenbaum, like Juran, proposed careful reporting of the costs of quality to senior executives in order to ensure their commitment. The two also stressed statistical approaches to quality, including process control charts that set limits to acceptable variations in key variables affecting a product’s production. They endorsed sampling procedures

 

 

 

 

Question.2. Write short notes on the following

 

  1. ISO 9001:2008

 

Answer:The ISO 9000 family of quality management systems standards is designed to help organizations ensure that they meet the needs of customers and other stakeholders while meeting statutory and regulatory requirements related to a product. ISO 9000 deals with the fundamentals of quality management systems, including the eight

 

 

  1. Optimal maintenance costs

 

Answer:Optimal maintenance is the discipline within operations research concerned with maintaining a system in a manner that maximizes profit or minimizes cost. Cost functions depending on the reliability, availability and

 

 

 

  1. Knowledge management strategy

 

Answer:Knowledge management (KM) is the process of capturing, developing, sharing, and effectively using organizational knowledge. It refers to a multi-disciplinary approach to achieving organizational objectives by making the best use of knowledge.

 

An established discipline since 1991 (see Nonaka 1991), KM includes courses taught in the fields of business administration, information

 

 

 

  1. Kanban

 

Answer:Kanban is a scheduling system for lean manufacturing and just-in-time manufacturing. Kanban is an inventory-control system to control the supply chain. TaiichiOhno, an industrial engineer at Toyota, developed kanban to improve manufacturing efficiency. Kanban is one method to achieve JIT.

 

Kanban became an effective tool to support running a production system as a whole, and an excellent way to promote improvement.

 

 

 

 

Question.3. Explain various phases for the development of Process-Oriented QMS (Quality ManagementSystem).

 

Answer:Successful organizations have figured out that customer satisfaction has a direct impact on the bottom line. Creating an environment which supports a quality culture requires a structured, systematic process.  Following are steps to implementing a quality management system that will help to bring the process full circle.

 

Steps to Creating a Total Quality Management

 

 

 

 

Question.4. Explain the concept of Change in terms of quality. Also describe Lewin’s Three-Stage Processof Change.

 

Answer:Kurt Lewin developed a change model involving three steps: unfreezing, changing and refreezing. The model represents a very simple and practical model for understanding the change process. For Lewin, the process of change entails creating the perception that a change is needed, then moving toward the new, desired level of behavior and finally, solidifying that new behavior as the norm. The model is still widely used and

 

 

 

Question.5. What do you mean by Quality Control? Explain the Process of Quality Control.

 

Answer:Quality control, or QC for short, is a process by which entities review the quality of all factors involved in production. ISO 9000 defines quality control as “A part of quality management focused on fulfilling quality requirements”.

 

This approach places an emphasis on three aspects:

 

  • Elements such as controls, job management, defined and well managed processes, performance and integrity criteria, and

 

 

 

Question.6. Briefly explain following Characteristics of Product Development.

 

  1. Quality of the product

 

Answer:If a product fulfils the customer’s expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. If his or her expectations are not fulfilled, the customer will consider that the product is of low quality. This means that the quality of a product may be defined as “its ability to fulfill the customer’s needs and expectations”.

 

 

 

 

  1. Cost of the product

 

Answer:Cost of products sold (COPS) is the expense incurred by a company to sell a product. It includes raw and packing material costs, production costs (labor, utilities, etc.), and certain freight costs. It often goes by another name, Cost of goods sold or COGS.

 

Product cost refers to the costs

 

 

  1. Development time

 

Answer:Choose an estimate that fits with how certain you are about a task. Communicate your certainty and don’t let yourself be forced into an estimate when you’re not comfortable giving one. Estimates for small tasks will be easier than large chunks. Estimates for projects lasting longer than a few weeks might need to be re-estimated regularly.

 

 

 

  1. Development cost

 

Answer:Development costs are the costs a business incurs from researching, growing and introducing a new product or service. Development costs are commonly referred to as research and development costs. These costs can include a host of expenses, such as marketing analysis, developmental engineering and customer surveying. While some of the costs may be recouped through product and service

 

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OM 0015 – MAINTENANCE MANAGEMENT

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM MBA
SEMESTER IV
SUBJECT CODE & NAME OM 0015 – MAINTENANCE MANAGEMENT
BK ID B2008
Credit & Marks 4 CREDIT, 60 MARKS

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1.  Write short notes on the following:

 

  1. Proactive Maintenance

 

Answer:Proactive maintenance is a preventive maintenance strategy for stabilizing the reliability of machines or equipment. It has two parts:

 

Preventive maintenance

Predictive maintenance

 

 

 

               

  1. Planned Maintenance Work Cycle

 

Answer:Use Equipment/Plant Maintenance to plan, monitor, and complete routine maintenance operations. When you use Equipment/Plant Maintenance, you can minimize equipment breakdowns and unscheduled repairs.

 

When you use Equipment/Plant

 

 

 

  1. Maintenance organising schedule

 

Answer:Organizing your daily schedule is something that you know needs to be done, but where exactly does one start? A lot of people see time management as a super-power – there’s surely no way that a mere mortal could fit it all in between 9 and 5! But effectively organizing your daily schedule at work is simple if you have a plan, and it’s a skill that anyone can learn. These four guiding principles will help you while organizing your daily schedule.

 

Think Before You Act: What does the start of your

 

 

 

  1. Areas of Maintenance Practices

 

Answer:Establishing best practices in production maintenance is an achievable goal. But it’s a goal that many talk about but few achieve. So why is it so difficult? And, why are so many manufactures still running at over 90 percent reactive?

 

Many blame it on the age of their manufacturing

 

 

 

 

Question.2. What do you mean by Asset Strategy? Explain briefly Steps Involved in Developing an AssetStrategy.

 

Answer:Strategic Asset Management involves managing the capital investment towards a long-term program of increasing the ROA. This is a top-down function of setting a performance specification for each major operating unit, identifying the critical components of performance, and systematically improving the key controllable variables of operation.

 

Managing assets strategically involves every function

 

 

 

 

Question.3. Assume you are the head of the maintenance department in a manufacturing organisation.You are assigned a responsibility of implementing a maintenance improvement program. Whatcomponents would you include in the maintenance improvement program?

 

Answer:Many confuse availability with equipment reliability. In reality, it is only one part of the calculation. Availability is the actual time that the machine or system is capable of production as a percent of total planned production time. Availability rate should not be confused with overall availability. The latter is calculated using total calendar time as the divisor, not planned production time.

 

 

 

 

Question.4. What do you mean by Machine Quality? Which Aspects are to be Considered for MachineQuality?

 

Answer:In business, engineering and manufacturing, quality has a pragmatic interpretation as the non-inferiority or superiority of something; it is also defined as fitness for purpose. Quality is a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace. Producers might measure the conformance quality, or degree to which the product/service was produced correctly.

 

 

 

Question.5. Write short notes on the following

a.Zero based budgeting

 

Answer:Zero-based budgeting is an approach to planning and decision-making that reverses the working process of traditional budgeting. In traditional incremental budgeting, departmental managers justify only variances versus past years based on the assumption that the “baseline” is automatically approved. By contrast, in zero-based budgeting, every line item of the budget, rather than only the changes, must be approved. Zero-based budgeting requires that the budget request be re-evaluated thoroughly, starting from the

 

 

 

  1. Remote maintenance audit

 

Answer:It manages complexity and enables security by providing a single platform from which to manage remote access policy and connections. Our high-definition network security auditing goes beyond federal vendor access requirements. Multiple levels of identification and authentication, agency defined access and control, comprehensive IT security audit reporting, and real-time monitoring capability for every remote support session all work together to provide easily verifiable proof of compliance.

 

 

  1. Codification of spare parts

 

Answer:Codification / cataloguing is basically an identification system for each item of the inventory. There are often three broad approaches to developing a suitable identification system:

 

1.Arbitrary approach:As the name suggests,this approach does not use any design for codification. Rather, as and when an item is received by Stores in its receiving bay, a running and unique serialnumber is assigned to it. This number becomes

 

 

 

  1. Maintenance Benchmarking

 

Answer:Benchmarking has become a common practice in all kinds of businesses, but nowhere is it more prevalent than in manufacturing. The idea of measuring yourself against the best is an attractive one — one that the gurus say can lead to breakthroughs in how you run your business. But like many other great ideas, benchmarking can lead to frustration and disappointment if it isn’t approached with proper understanding.

 

 

 

 

 

Question.6. Discussion questions:

 

  1. Which condition monitoring techniques have been used to improve plant maintenance atXYZ?

 

 

Answer:Condition monitoring (or, colloquially, CM) is the process of monitoring a parameter of condition in machinery (vibration, temperature etc.), in order to identify a significant change which is indicative of a developing fault. It is a major component of predictive maintenance. The use of condition monitoring allows maintenance to be scheduled, or other actions to be taken to prevent failure and avoid its consequences. Condition monitoring has a unique benefit in that conditions that would shorten normal lifespan can be addressed before they develop into a major failure. Condition monitoring techniques are normally used on rotating

 

 

 

  1. Do you think that the implementation of condition monitoring techniques is the rightdecision of XYZ? Justify your agreement/disagreement

 

Answer:Condition monitoring is the process of determining the condition of machinery while in operation. The key to a successful condition monitoring programme includes:

 

Knowing what to listen for

How to interpret it

When to put this knowledge to use

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MK0013-Marketing Research

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM MBADS (SEM 3/SEM 5),MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. What do you mean by research? State some of its characteristics.

 

Answer:Research comprises “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.” It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an

 

 

 

Question.2. Write a short note on the criteria of choosing a good research design.

 

Answer: So, you have an idea of what you want to research, which is one of the first and biggest hurdles to get over. Now, we have to figure out how to research what you have thought up, which is a different kind of difficult. This lesson will explore the decision process on how to decide the research design. How a person researches something, as in the step-by-step process of it, is called the research methods. A methodology includes

 

 

 

Question.3. Explain comparative scales and its types.

 

 

Answer: In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals’ levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities.

 

 

 

Question.4. Explain various types of probability sampling techniques with suitable examples.

 

Answer: Probability samples that rely on random processes require more work than non-random ones.  A researcher must identify specific sampling elements (e.g. persons) to include in the sample.  For example, if conducting a telephone survey, the researcher needs to try to reach the specific sampled person, by calling back several times, to get an accurate sample. Random samples are most likely to yield a sample that truly represents the population. In addition, random sampling lets a researcher statistically calculate the relationship between the sample and the population ­ that is the size of sampling error. A non-statistical definition of

 

 

 

Question.5. Analyse the steps involved in hypothesis testing.

 

 

Answer:A hypothesis test is a statistical test that is used to determine whether there is enough evidence in a sample of data to infer that a certain condition is true for the entire population.

 

A hypothesis test examines two opposing hypotheses about a population: the null hypothesis and the alternative hypothesis. The null hypothesis is

 

 

 

 

Question.6. Write short notes on:

 

  1. a) Media planning

 

Answer: Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

 

 

 

 

 

 

 

 

  1. b) Copy Testing

 

Answer: Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.

 

Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software

 

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MK0012 –Retail Marketing

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0012 –Retail Marketing
BK ID B1723
CREDITS &MARKS 4 Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Explain the classifications of retail formats in detail with Indian examples.

 

 

Answer:Retailing is the set of activities related to the sale of products and services to the ultimate customer. Companies carry out market research to know customer attitude towards their products but the customers’ real intents are displayed only during the process of buying in retail stores. A company can develop insights into the behaviour of its customers as they shop in the retail store.

 

 

 

 

Question.2. What is target marketing & what can be different types of target markets for retailers?

 

 

 

Answer:Retailing is a distribution channel function, where one organisation buys products from supplying firms or manufactures products themselves, and then sells these directly to consumers.

 

In majority of retail situations, the organisation, from whom a consumer buys, is a reseller of products obtained from others, and not the product manufacturer. However, some manufacturers do operate their own retail outlets in a corporate channel arrangement.

 

Retailers offer many benefits to

 

 

 

Question.3. What are the different types of retail store locations? What are their advantages &disadvantages?

 

 

Answer:Commercial retail locations are available in many different forms. Stop and think about the businesses in your town. Like most communities, there are probably older shopping areas, new bustling retail locations and some tucked away shops.

 

Retailers have many store location factors to consider when choosing a place for their business. Here are a few of the more common types of retail locations.

 

 

 

 

Question.4. What do you understand by merchandise management?

 

 

Answer:Retail merchandise management is a dynamic business arena that requires an in-depth understanding of direct sales operations, buying strategies, merchandise procurement, and sales supply chains. In order to be successful in the field, you need to develop strong management and communication skills as well as leadership capabilities.

 

 

 

 

Question.5. Describe Integrated Marketing Communication (IMC).Discuss the reasons forimplementing IMC.

 

 

Answer:It is essential for organizations to promote their brands well among the end-users not only to outshine competitors but also survive in the long run. Brand promotion increases awareness of products and services and eventually increases their sales, yielding high profits and revenue for the organization.

 

To understand integrated marketing

 

Question.6. Write short notes on:

 

  1. a) Market entry method

 

 

Answer:A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.

 

Factors: Many companies successfully operate in a niche market without ever expanding into new markets. Some businesses achieve increased sales, brand awareness and business stability by entering a new market. Developing a market-entry strategy involves a thorough analysis of potential competitors and possible customers. Some of

 

 

 

  1. b) E-tailing

 

 

Answer:Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C) transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like Amazon and Dell created the online retail industry by putting the entire customer experience – from browsing products to placing orders to paying for purchases – on the Internet. The success of these and other companies encouraged more traditional retailers to create an online presence to augment their brick-and-mortar outlets.

 

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MK0011 –Consumer Behaviour

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0011 –Consumer Behaviour
BK ID B1722
CREDITS &MARKS 4 Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. What is positioning & how does it benefit a brand?

Positioning & how does it benefit a brand

 

Answer:Product positioning—which is the sixth and final step in the market segmentation process—involves developing a product and marketing plan that will appeal to the selected market segment. In order to position a product effectively, a small business must identify the attributes that are most important to consumers in the segment, and then develop an overall marketing strategy that will attract consumers’ attention. Positioning can be usefully applied during the earliest stages of product design, when a company first identifies who its target customer will be in terms of demographic, geographic, and behavioral characteristics.

 

 

 

 

Question.2. Discuss the importance of injecting emotions into advertisements. Give suitableexamples.

 

Answer:Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important.

 

Granted, this definition is not a simple task, and the lack of clarity surrounding terms such as “emotional,” “rational,” “subconscious,” etc., is a further complication. However, a review of current learning on the way emotion guides our

 

 

 

Question.3. What is brand equity & how does it benefit the company?

 

Answer:Positive brand equity enables a firm to make a higher margin on sales and reduce advertising and marketing costs. Brand equity is defined as the value of having a well-known brand name. It can be positive or negative. Apple, for example, maintains a high level of positive brand equity; its products are renowned for quality and its customers are fiercely loyal. On the other end of the spectrum, BP accumulated negative brand equity following its 2010 oil spill. Its name became synonymous with environmental destruction, and many

 

 

Question.4. Discuss three component model of Attitudes. What is the relevance of this model toadvertising objectives?

 

Answer:Attitudes can be defined as evaluations of ideas, events, objects, or people. Attitudes are generally positive or negative, but they can also be uncertain at times. For example, sometimes we have mixed feelings about a particular issue or person. Regardless, attitudes are an important topic of study for social psychologists because they

 

 

 

Question.5. Discuss the nature of family decision making.

 

 

Answer: The Family Life Cycle. Individuals and families tend to go through a “life cycle:” The simple life cycle goes from

 

 

For purposes of this discussion, a “couple” may either be married or merely involve living together. The breakup of a non-marital relationship involving

 

 

 

 

Question.6. Write short notes on:

 

  1. a) Approaches to ascertain consumer’s needs

 

 

Answer:A need is a consumer’s desire for a product’s or service’s specific benefit, whether that be functional or emotional. The emotional benefit tends to be a stronger driver for consumers, as functional benefits can be easily copied by competitors. On the other hand, a consumer want is the desire for products or services that are not necessary, but which consumers wish for. For example, food is considered a consumer need. However,

 

 

 

 

 

  1. b) Store image

 

 

Answer:“Store image is the image or impression of a store in the minds of customers. Good overall impression of this nature in terms of products available in the store, the store itself and the experience they expect when shopping at the store. So it can be said that the store image is actually a reflection of the overall customer to store environment.

 

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MK0010 –Sales, Distribution & Supply Chain Management

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ASSIGNMENT

 

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0010 –Sales, Distribution & Supply Chain Management
BK ID B1721
CREDITS &MARKS 4Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Discuss the importance of Time and Territory management.

 

Answer:It is rightly said “Time and Tide wait for none”. An individual should understand the value of time for him to succeed in all aspects of life. People who waste time are the ones who fail to create an identity of their own.

 

What is Time Management ?

 

  • Time Management refers to managing time effectively so that the right time is allocated to the right activity.

 

 

Question.2. What are the benefits of using relationship marketing?

 

Answer:The essence of relationship marketing is a personal or emotional connection to a brand.  This connection is centered on trust that is created through the consistent delivery of a product or service that meets or exceeds customer expectations.

 

Corporate Culture Impacts Relationship Marketing: This trust is difficult to achieve and even harder to sustain.  Brands must recognize there are cu

 

 

 

Question.3. What are the functions of a wholesaler?

 

 

Answer:Wholesaling is the buying/handling of products and services and their subsequent resale to institutional users and in some cases to final consumers. Wholesaling assumes many functions in a distribution channel, particularly those in the sorting process. Manufacturers and service providers sometimes act as their own wholesalers.

 

Wholesaling is a significant aspect of distribution

 

 

Question.4. Explain the demand management model.

 

 

Answer:Demand Management is a planning methodology used to forecast [predict], plan for and manage the demand for products and services. This can be at macro levels as in economics and at micro levels within individual organizations. For example, at macro levels, a government may influence interest rates in order to regulate financial demand. At micro levels, a cellular service provider may provide free night and weekend use in order to reduce demand during peak hours.

 

Demand management has a defined set of processes,

 

 

Question.5. Briefly describe the different processes involved in the purchase cycle.

 

Answer:Management in any company must understand the art of obtaining products and services. The procurement cycle follows specific steps for identifying a requirement or need of the company through the final step of the award of the product or contract. Responsible management of public and corporate funds is vital when handling this necessary process, whether in strong or weak economic markets. Following a proven step-by-step

 

 

Question.6. Write short notes on:

 

  1. a) Outsourcing Supply Chain Operations

 

 

Answer:Overseeing supply chain management (SCM) can be a demanding task and a serious time drainer. That’s why some companies choose to outsource their SCM and leave it to a third-party organization. While this isn’t for

 

 

  1. b) Co-Makership

 

 

Answer: Co‐makership is based on the principle that buyers and suppliers can gain more benefits by cooperating than by pursuing self‐interest at any cost to others. Profitability and market share are objectives that many buyers and suppliers have in common. This article recommends comakership as a way to a more secure environment of co‐operation and communication between companies and their suppliers.

 

 

 

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