MA0043 – CORPORATE BANKING

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DRIVE SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

MA0043 – CORPORATE BANKING

 

1 “Corporate banking entails exclusive and comprehensive provisions of customized banking services to corporate clientele”. Enumerate the concept.

Refer Unit – 1

Various customised corporate banking services

 

Answer: Corporate banking entails exclusive and comprehensive provision of customized banking services to corporate clientele. Under corporate banking, banks normally target medium to large-sized companies to primarily

 

2 Write notes on :

  1. a) Consortium finance
  2. b) Loan Syndication

Refer Unit -2

Consortium finance

Loan syndication

 

Answer: A) Consortium finance

Under this arrangement, several banks (or financial institutions) finance a single borrowing firm with common appraisal, common documentation, joint supervision and follow-up exercises. A large bank approaches the client, collects the information about amount of loan, terms and conditions and then calls a

 

3 What are the points/precautions to be noted while opening a Letter of Credit (LC)?

Refer Unit – 4

Points/precautions to be noted while opening an LC

 

Answer: Points/precautions to be noted while opening an LC

  1. Letter of credit offers almost complete protection to the seller but the buyer is put to many disadvantages and has to make payments against documents only. Before agreeing to open a letter of credit in favour of the seller, the opener must be satisfied with the creditworthiness and

 

4 “Venture capital is the leading source of finance to meet the requirements of new entrepreneurs”. Justify you agreement or disagreement.

Explain the features and types of credit derivatives.

Refer Unit – 7

Venture capital as the leading source of finance for new entrepreneurs.

Features and types of credit derivatives.

 

Answer: Venture capital (VC) is the leading source of finance to meet the requirements of new entrepreneurs. Usually the return on investment varies, and such types of financing aids in buy-outs, acquisition

 

5 Explain the features and role of Board of Industrial and Financial Reconstruction (BIFR).

Refer Unit-10

Features and role of BIFR

 

Answer: The Board of industrial and Financial Reconstruction (BIFR) became fully operational in May, 1987. Popularly perceived to be a semi-judicial body, the BIFR was established by the Central Government, under section 3 of the Sick Industrial Companies (Special provisions) Act,1985. Issues, such as recuperating sick companies, helping companies to close down when they are deemed unfit even for

 

6 Illustrate the Basel III norms of Capital adequacy for banks.

Refer Unit – 14

Basel III norms

 

Answer: Basel III Norms

The availability of adequate capital funds at low cost is crucial for banks to serve their corporate clients better. However Basel III norms have raised new and difficult issues for banks. Basel III is the third part

 

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MA0044 – INSTITUTIONAL BANKING

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ASSIGNMENT

DRIVE

SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

MA0044 – INSTITUTIONAL BANKING

 

1 Give an overview on Small Industries – Micro, Small and Medium Enterprises (MSMEs)

Overview on Small Industries – Micro, Small and Medium Enterprises (MSMEs)

 

Answer: According to the statistics, (Fourth Census of Micro, Small and Medium Enterprises (MSME) sector), the small-scale sector is providing employment to 59.7 million people spread over 26.1 million establishments. It is estimated that the MSME sector produces about 45% of the output and around only 40% of the agricultural products are being exported, placing the MSME sector second only to the

 

2 Explain the Production Credit and Investment Credit extended by NABARD.

NABARD Production Credit

NABARD Investment credit

 

Answer: NABARD was established as an apex bank for the development of agriculture and rural finance. NABARD supports all related economic activities particularly in rural areas and elevates integrated and

 

3 Enumerate the role of DFIs in India for Infrastructure Development – Products & Services.

Role of DFIs in India for Infrastructure Development – Products & Services

 

Answer: DFIs provide various kinds of finance services to exporters and importers. Some of these are:

  • Pre-shipment export

 

4 Give an overview of the products and services of HUDCO

Overview of the products and services of HUDCO

 

Answer: HUDCO is a public sector company, fully owned by the Government of India (GOI), for financing of housing and urban infrastructure activities in India. HUDCO was incorporated on 25 April 1970

 

 

5 Compare and contrast Institutional Banks vs. Commercial Banks.

Institutional Banks vs. Commercial Banks

 

Answer: In the modern banking setup in India, commercial banks play the most important role. They were basically playing only the role of custodian of money and money lenders to individuals. A couple

 

6 Illustrate the challenges posed by information technology in the banking sector.

Challenges posed by information technology in the banking sector

 

Answer: The following are the challenges posed by information technology for the banking sector:

  • Safety and security – Cheaper and all-invasive communication vehicles like Internet improve communication, but are not always safe and secure. These challenges are to be

 

 

 

 

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ML0015 –Services Marketing and Customer Relationship Management

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DRIVE SUMMER 2016

PROGRAM Master of Business Administration- MBA

SEMESTER 4

SUBJECT CODE &

NAME

ML0015 –Services Marketing and Customer Relationship Management

 

 

1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Targeting goals

 

Answer: Customers form the most integral part of service production as well as marketing. The service process is begun by identifying and then targeting the right customers. It is important for every firm to specify the target group before launching a service product. A huge

 

 

2 Briefly discuss Service Marketing Mix with suitable examples.

Service Marketing Mix

Answer: Marketing mix conveys the positioning of a service or a product. In cases of services all the 4Ps are very flexible, i.e., many number of combinations of the 4Ps are possible to

 

 

3 Describe the Howard Sheth model of customer Behaviour.

Howard Sheth model

 

Answer: Making a service purchase decision is seldom a solitary enterprise, that is to say, many people are involved in the decision-making process. For this purpose, key players need to be identified so that a specific service format can be developed. Additionally, it is task of service managers to see to it that some degree of equilibrium is maintained between people’s needs and promotional messages. Sometimes, buyers of any given service do not exercise complete

 

 

4 Briefly discuss impact & importance of IT for Education & Banking sector?

IT in the Education sector

IT in the Banking sector

 

Answer: Education

Information technology has the potential to enhance and complement traditional teaching methods by providing additional tools to a teacher to display and explain ideas to their students and providing students with innovative but practical learning tools to help study. For a teacher the presentation of study material can be enhanced through multimedia presentations

 

 

5 Describe the nature of service marketing.

Nature of service marketing

 

Answer: Service marketing is marketing based on relationship and value. It may be used to market a service or a product that is defined under service activities discussed earlier. Marketing a service-based business is different from marketing a goods based business. For one, it is not

 

 

6 Write short notes on:

  1. a) e-CRM
  2. b) Customer Life Cycle

 

Answer: a) The basic idea of e-CRM comes from e-commerce. Essentially, e-CRM differs from CRM in terms of the technology and the syntactical nature of interface with customers. Typically an e-CRM would provide customers with a self-service browser based window on which they may have greater autonomy to surf different schemes and offers. Additionally, an e-CRM will

 

 

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MK0016/ML0016- Advertising Management and Sales Promotion

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DRIVE

SUMMER 2016

PROGRAM

MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)

SUBJECT CODE & NAME

MK0016/ML0016- Advertising Management and Sales Promotion

 

Q.1: Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Explanation of the concepts

Strengths and Weakness

ANS:

 

Explanation of the concepts:

The concern about malpractices in market transactions, intended or otherwise, is so great, especially in case of rural consumer who wants to enjoy all the modern luxuries, has the money for it, but

 

 

Q.2: Elaborate in detail factors that are affecting marketing and advertisement.

Factors that affecting marketing and Advertisement

ANS:

Factors that affecting marketing and Advertisement:

There are some factors which deeply influence advertising thinking in India and which are entirely different from the last century and perhaps other developing countries. These should be monitored

 

Q.3: Explain the theories of Advertising in detail.

Explain the theories of Advertising in detail.

ANS:

 

Explain the theories of Advertising in detail:

Every day people are exposed to thousands of selling messages, not necessarily through advertising. Each is trying to sell something the target may or may not want. All this horrific competition

 

Q.4: What are the various factors that are influencing in setting of budget?

Various factors influencing budget setting

ANS:

 

Various factors influencing budget setting

Historical method: Some companies, due to intellectual laziness, lack of enterprise or sheer complacency, may not wish to go deep into how the advertising budget works, or may be turned off by the sheer complexity of the procedure. They keep spending what they always did, year after or year, merely inflation adjusted, with similar indifference to the budget allocation to

 

Q.5: What are the various media that may be used for direct marketing? What are their pros and cons?

Explanation of concepts

Pros and Cons

ANS:

 

Explanation of concepts:

Direct mail however remains one of the most inexpensive and heavily used media for direct marketing. In spite of the rise in postal charges, it remains the favoured tool due to its ability for personalization of mail, flexibility and testability. It allows businesses to target individuals with known credit rating, purchase histories and specific personality characteristic that match the marketer’s

 

Q.6: Write a short note on a. Advertising in marketing mix b. Positioning.

Role of advertising in marketing mix

Positioning

ANS:

 

Role of advertising in marketing mix:

Marketing has been defined by various experts to cover all activities from product conception to the last step when it reaches the consumer. An exhaustive list includes:

–Product, Price, Promotion, Price ( 4 Ps of E Jerome McCarthy, 1960)

– Product planning

 

 

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ML0017- Mall Management

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DRIVE

SUMMER 2016

PROGRAM

Master of Business Administration – MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0017- Mall Management

Q.1: Explain Branding and list Brand elements.

Elaborate Branding List Brand elements

ANS:

 

Elaborate Branding List Brand elements:

Brand management refers to the process in which marketing practices are applied to a specific product, line of products, or brands. Proper branding increases sale of every product that are linked to that brand. For instance, if

 

Q.2: Write short notes on Fire Safety and Maintenance System.

Fire Safety Maintenance System

ANS:

 

Fire Safety Maintenance System:

Fire protection comprises the study and practice of alleviating the undesirable effects of potentially destructive fires. It comprises the study of the compartmentalization, behaviour, suppression and investigation

 

Q.3: Explain factor that affect an organization

Elaborate retailer macro environment

ANS:

 

Elaborate retailer macro environment:

Various forces in a retailer’s ecosystem affect the business which are truly external macroscopic factors and are uncontrollable from the retailer’s perspective. Demographic, legal, policy, social, economic,

 

 

Q.4: Elaborate SWOT Analysis

Explain SWOT analysis with an example

ANS:

 

Explain SWOT analysis with an example:

Any analysis within any firm begins with self-analysis. SWOT is one such method through which an organization

 

Q.5: List out all points in setting marketing objectives. Explain measuring success of marketing plan.

Points in setting marketing objectives success of marketing plan

ANS:

 

Points in setting marketing objectives success of marketing plan:

A marketing plan’s

 

Q.6: Explain crime prevention strategies for shopping malls.

Explain crime prevention strategies

ANS:

 

Explain crime prevention strategies

Following are crime prevention strategies ensuring the security of shopping malls:

  • Security

 

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ML0018 – Project Management in Retail

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DRIVE

SUMMER 2016

PROGRAM

Master of Business Administration – MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0018

Project Management in Retail        

 

Q.1: Explain in detail Project Planning Process.

Detail explanation of Project Planning Process.

Ans:

 

Detail explanation of Project Planning Process:

The project planning process involves a number of stages that we shall discuss subsequently:

 

Q.2: What do you understand by Resource Smoothing and Resource Levelling?

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources.

ANS:

 

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources:

Network diagrams drawn based on the work breakdown structure and the critical path identified on it are based on ideal condition of abundance of resources. The network plans is a time schedule and not the

 

 

Q.3: What are the different aspects of retail project execution?

Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine operations of business because of overlapping retail project organization structure and several such issues.

ANS:

 

Retail project execution involves several people and teams with different skills, ability and priorities, constant co-ordination and adjustment in planned activities, conflict with routine

 

Q.4: Write notes on the Execution stage and Completion stage of retail project life cycle.

During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders are appointed, coordination is established, documentations are designed and reporting system is developed.

ANS:

 

During the planning stage subcontracts are given, teams and sub-teams are formed, team leaders

 

Q.5: What do you understand by Retail Strategy? Discuss any 3 types of Growth Direction.

Retail strategy comprises several important dimensions.

Explanation of 3 growth direction

ANS:

 

Retail strategy comprises several important dimensions:

  • The retailer’s target market mix.
  • Retail format
  • Sustainable competitive advantage

 

Explanation of 3 growth direction:

 

 

Q.6: Write notes on: Decision rules & Decision-Tree Approach.

Decision rules are of various types.

ANS:

 

Decision rules are of various types:

Four different decision rules are discussed in this section. They include:

(i) E-V rule or mean-variance rule:

The

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PM0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT

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DRIVE

SUMMER 2016

PROGRAM

MBA

SEMESTER

IV

SUBJECT CODE & NAME

PM 0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT

 

1 Explain Business Value Models in detail.

  1. Balanced scorecard model
  2. The Treacy-Wiersema model
  3. The Kano model

 

Answer: Balanced scorecard model

The balanced scorecard model defines four scoring areas for business value and was first published by Robert S. Kaplan and David P. Norton in an article, “The Balanced Scorecard – Measures that Drive Performance.”

 

2 What is parametric estimating? Explain the steps involved in the development of a parametric model.

Define parametric estimating

Describe the 7 steps involved in the development of a parametric model

 

Answer: Parametric estimating is an estimating technique that uses a statistical relationship between historical data and other variables, such as square footage in construction and lines of code in software development for calculating an estimate for activity parameters, such as scope, cost, budget, and duration. Parametric estimating can produce higher levels of accuracy depending

 

3 What is Capital Budgeting? What aspects of capital budgeting must be considered while selecting a project?

  1. Meaning of Capital Budgeting
  2. Explain the 4 aspects of capital budgeting that must be considered while selecting a project

 

Answer: Capital budgeting is a planning process used to determine the worth of long term investments in

 

 

4 Explain the various expense items in a project.

List the various expense items in a project

Describe each expense with suitable examples

 

Answer: Various expense items in a project

Direct and indirect costs

Direct costs are expenses that directly affect the budget of a project. Expenses that are for the express benefit of the project, and would not be incurred if not for the project, are usually called “dire

 

 

 

5 Explain Benefit-Cost Ratio Analysis and Break-Even Analysis.

  1. Benefit-Cost Ratio Analysis
  2. Break-Even Analysis

 

Answer: BCR analysis refers to an approach that compares the cost to be incurred and financial benefits to be received from a project. It is conducted to make project decisions. BCR analysis involves weighing total expected costs and expected benefits to select the most profitable option. An

 

 

6 What are the steps that should be followed to construct a “house of quality”?

Explain the 5 steps that should be followed to construct a house of quality

 

Answer: The house of quality refers to a collection of several quality deployment hierarchies that includes quality hierarchy, quality characteristics hierarchy, relationship matrix, quality planning table and design planning table. It is constructed in the form of a table, connecting the dots between the voice of the customer and the voice of the design and engineering team involved in the production process. The house of quality is used by cross-functional teams for translating

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