MK0017 – E-MARKETING

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ASSIGNMENT

 

DRIVE SUMMER 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MK0017 – E-MARKETING
BK ID B1810
CREDIT 4
MARKS 60

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question. 1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.

 

  1. a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.

 

Answer: Websites are now a critical component for any business to stay competitive. And as web development trends and best practices change practically with the season, there’s no shortage of work for developers.

 

Web Development: Front-End, Back-End, and Full Stack Developers via Udacity.com

 

But how do you know exactly what kind of web development work to seek out and train for? If you’ve poked around on job listing sites or browsed through online courses, you’ve probably gathered that web development tends to break down into three main concentrations: front-end, back-end, and full stack.

 

 

  1. b) Explanation of Digital Products.

 

Answer:The front-end consists of the interior design of all places they’re allowed to set foot in the hotel, in addition to the manners and dress of the staff they’ll deal with directly.

 

The back-end will consist of the kitchen, boiler-roo

 

 

 

 

 

Question. 2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace

 

  1. a) Explanation to the types of online stores in E-Malls

 

Answer:Online Malls – also known as virtual Shopping Malls – are the internet based counterpart of physically existing Shopping Malls. They can be defined as a collection of multiple Online Shops within the same website. The different shops are listed in a

 

 

 

 

  1. b) Explanation to the Parties in an E-Marketplace

 

Answer:There are many different types of e-marketplace based on a range of business models. They can be broadly divided into categories based on the way in which they are operated.

 

Independent e-marketplace: An independent e-marketplace is usually a business-to-business online platform operated by a third party which is open to buyers or sellers in a particular industry. By registering on an independent e-marketplace, you can access classified ads or requests for quotations or bids in your industry sector. There

 

 

 

Question. 4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services

 

  1. a) Explanation to the 4 P’s in E-Marketing

 

Answer:The online world of e-commerce has certainly broken down some of the old established truths, so every now and again it is worth stepping back and taking a fresh look at what you learned about marketing through the lens of technology.

 

In practical terms, this means revising the old marketing processes, concepts and emphasis and reconstructing them into new forms that are more appropriate for the new world of communications. As an example, we can consider McCarthy’s famous ‘4 P’s’ classification, which has provided a standard method of describing marketing programs for over 50 years.

 

 

 

 

  1. b) Explanation to the additional 3P’s in E-Marketing of Services

 

Answer:When it comes to social media and any type of marketing, content is king and engaging with your audience is imperative. You don’t want to just throw brand information “at” your followers. You want to share “with” them. Doing business now-a-days is more about “we” than “me.” Because of this reality, here are 3 additional P’s you should ponder when launching a marketing or social media campaign.

 

PASSION.  This word is not referring to wild rambling pursuits of whim. According to the Merriam Webster Dictionary Online, it means having an “intense

 

 

 

 

Question. 5. Elaborate on the Word-of-Mouth Marketing Techniques

 

Answer:While there are no prototypical word-of-mouth marketing campaigns, the options are limitless. Here are a few that Fay mentioned:

 

  • An email campaign where you encourage your subscribers to forward a message to their friends
  • A referral campaign where your readers

 

 

 

Question. 6. Write short notes on:

 

  1. a) Customer Metrics

 

Answer:There are a number of ways to quantify the value of your customers throughout the customer journey.

 

While the “best” metrics depend on your

 

 

 

  1. b) E-mail/Direct Metrics

 

Answer:There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the most measurable direct marketing channel out there, and it has the lowest cost per lead. When it comes to direct marketing metrics, the best results start with a true understanding of what’s working and what’s not.

 

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MK0016/ML0016- Advertising Management and Sales Promotion

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ASSIGNMENT

 

DRIVE SUMMER 2016
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME MK0016/ML0016- Advertising Management and Sales

Promotion

BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

 

Answer:Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith.

 

Consumer Protection Council: Consumer Protection Councils are established at the national, state and district level to increase consumer awareness.

 

 

 

 

Question.2. Elaborate in detail factors that are affecting marketing and advertisement.

 

Answer:Marketing is the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society

 

 

 

Question.3. Explain the theories of Advertising in detail.

 

Answer:Advertising has numerous objectives which includes communicating with potential customers as well as pursuading them to adopt a particular product or develop a preference towards the product for repeat purchase which ultimately results in brand loyalty. Advertising Theory or theories therefore try to explain how and why advertising is effective in influencing behaviors and accomplishing its objectives.

 

There are numerous theories on advertising. Most

 

 

 

Question.4. What are the various factors that are influencing in setting of budget?

 

Answer:Advertising Budget is the amount of money which can be or has to be spent on advertising of the product to promote it, reach the target consumers and make the sales chart go on the upper side and give reasonable profits to the company.

 

Before finalizing the advertising budget of an organization or a company, one has to take a look on the favorable and unfavorable market conditions which will have an impact on the advertising budget. The market conditions to watch out for are as follows:

 

 

Question.5. What are the various media that may be used for direct marketing? What are their pros and cons?

 

Answer:The backbone of any business is the effectiveness of its marketing campaign. Without implementing successful marketing techniques, companies will not sell products and businesses will not thrive. There are many different types of marketing methods useful for showcasing products to consumers. Two common types of marketing methods are direct marketing and telemarketing. Both have advantages and disadvantages.

 

 

Question.6. Write a short note on

 

  1. Advertising in marketing mix

 

Answer:The finest products, the most attractive price tags, and the best marketing channels are of no mean if the target customers don’t know the product; and the chances of product success is low. Effective marketing communication is crucial for the success of a product or a business. In marketing communications advertising plays an important role.

 

Role of Advertising in Marketing Communication

 

 

  1. Positioning.

 

Answer:Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase.

 

Target Market Analysis: The best start

 

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MK0015 –Services Marketing and Customer Relationship

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ASSIGNMENT

 

DRIVE SUMMER 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE & NAME MK0015 –Services Marketing and Customer Relationship

Management

BK ID B1808
Credit & Marks 4 CREDIT, 60 MARKS

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

 

Answer:To achieve project goals, you must have clear written targets and communicate them to every member of your team. Most construction companies get awarded jobs and start them in a hurry without a plan for success. You’ve heard the expression, ‘haste makes waste.’ Proceeding without clear targets or plans will cause you to miss opportunities and not achieve the bottom-line results you want.

 

After you get awarded a contract, take time to review the job, set some project goals and develop a plan to finish your project successfully. Take an hour and gather your company project team together to map out a plan to make your project a success. First, determine which of your company’s team members will help you hit your goals.

 

 

 

 

Question.2. Briefly discuss Service Marketing Mix with suitable examples.

 

Answer:Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explain the mix, nowadays it is more commonly accepted that a more developed 7 P’s adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

 

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the

 

 

 

 

Question.3. Describe the Howard Sheth model of customer Behaviour.

 

Answer:Howard-Sheth model is one of models that represent consumer behaviour on the market. It attempts to explain the rationality of choice of the product by the consumer under conditions of incomplete information and reduced processing capability. It analyses the external symptoms of behaviour, reactions and thought processes that cannot be subject to direct observation.

 

Howard and Sheth model of consumer behaviour variables

 

 

 

 

Question.4. What are the uses of IT in the Education & Banking sector?

 

Answer:Computers have become an essential part of modern human life. Since the invention of computer they have evolved in terms of increased computing power and decreased size. Owing to the widespread use of computers in every sphere, Life in today’s world would be unimaginable without computers. They have made human lives better and happier. There are many computer uses in different fields of work. Engineers, architects, jewelers, and filmmakers all use computers to design things. Teachers, writers, and most office workers use computers for research, word processing and emailing. Small businesses can use computers as a point of sale and for general record keeping.

 

 

 

Question.5. Describe the nature of service marketing.

 

Answer:The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.

 

Economic history tells us that all developing

 

 

Question.6.Write short notes on:

 

  1. a) e-CRM

 

Answer: The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external “marketing” strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for

 

 

 

 

  1. b) Customer Life Cycle

 

Answer:In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life cycle into five distinct steps: reach, acquisition, conversion, retention, and loyalty. In layman’s terms, this means getting a potential customer’s attention, teaching them what you have to offer,

 

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MCA3050- ADVANCED COMPUTER NETWORKS

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ASSIGNMENT

 

PROGRAM MCA(REVISED FALL 2012)
SEMESTER THIRD
SUBJECT CODE & NAME MCA3050- ADVANCED COMPUTER NETWORKS
CREDIT 4
BK ID B1650
MAX. MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

  1. Describe OSI Model. List and explain its seven layers.

 

Answer : The OSI, or Open System Interconnection, model defines a networking framework to implement protocols in seven layers. Control is passed from one layer to the next, starting at the application layer in one station, and proceeding to the bottom layer, over the channel to the next station and back up the hierarchy.

 

There’s really nothing to the OSI model. In fact, it’s not even tangible. The OSI model doesn’t do any functions in the networking process, It is a conceptual framework so we can better understand complex interactions that are happening. The OSI model takes the task of internetworking and divides that up into what is referred to as a vertical stack

 

 

 

 

  1. 2. Describe about DWDM. Explain the components of a basic DWDM system

 

Answer:Short for Dense Wavelength Division Multiplexing, an optical technology used to increase bandwidth over existing fiber optic backbones.

 

DWDM works by combining and transmitting multiple signals simultaneously at different wavelengths on the same fiber. In effect, one fiber is transformed into multiple virtual fibers. So, if you were to multiplex eight OC-48 signals into one fiber, you would increase the carrying capacity of that fiber from 2.5 Gb/s to 20 Gb/s. Currently, because of DWDM, single fibers have been able to transmit data at speeds up to 400Gb/s.

 

 

 

 

 

 

  1. 3. Describe about Peak cell rate (PCR) and Sustained cell rate (SCR).

 

Answer: If a service (or application) wishes to use a broadband network (an ATM network in particular) to transport a particular kind of traffic, it must first inform the network about what kind of traffic is to be transported, and the performance requirements of that traffic. The application presents this information to the network in the form a traffic contract.

 

An example of traffic that requires this type of service category are variable rate, compressed video streams. Sources that use rt-VBR connections are expected to transmit at a rate that varies with time (for example, traffic that can be considered bursty). Real-time VBR connections can be characterized by a Peak Cell Rate (PCR), Sustained Cell Rate (SCR), and

 

 

 

 

 

  1. 4. Describe the following:

 

  1. a) Open Shortest Path First (OSPF) protocol

 

Answer:Open Shortest Path First (OSPF) is a routing protocol for Internet Protocol (IP) networks. It uses a link state routing algorithm and falls into the group of interior routing protocols, operating within a single autonomous system (AS). It is defined as OSPF Version 2 in RFC 2328 (1998) for IPv4. The updates for IPv6 are specified as OSPF Version 3 in RFC 5340 (2008).

 

OSPF is perhaps the most widely used interior

 

 

 

  1. b) Broader Gateway Routing Protocol (BGP)

 

Answer: Border Gateway Protocol (BGP) is a standardized exterior gateway protocol designed to exchange routing and reachability information between autonomous systems (AS) on the Internet. The protocol is often classified as a path vector protocol but is sometimes also classed as a distance-vector routing protocol. The Border Gateway Protocol makes routing decisions based on paths, network policies, or rule-sets configured by a network administrator and is involved in making core routing decisions.

 

 

 

 

 

  1. 5. Write short notes on:

 

  1. a) Cryptography: Cryptography prior to the modern age was effectively synonymous with encryption, the conversion of information from a readable state to apparent nonsense. The originator of an encrypted message shared the decoding technique needed to recover the original information only with intended recipients,

 

 

 

 

  1. b) Encryption:In cryptography, encryption is the process of encoding messages or information in such a way that only authorized parties can read it. Encryption does not of itself prevent interception, but denies the message content to the interceptor.:374 In an encryption scheme, the message or information, referred to as plaintext, is encrypted using an encryption algorithm, generating ciphertext

 

 

 

  1. c) Decryption:Decryption is the reverse process to Encryption. Frequently, the same Cipher is used for both Encryption and Decryption. While Encryption creates a Ciphertext from a Plaintext, Decryption creates a Plaintext from a Ciphertext. The process of decoding data that has been encrypted into a secret format. Decryption requires a secret key or password. Decryption is the process of converting

 

 

 

 

  1. d) Cryptanalysis: Cryptanalysis refers to the study of ciphers, ciphertext, or cryptosystems (that is, to secret code systems) with a view to finding weaknesses in them that will permit retrieval of the plaintext from the ciphertext, without necessarily knowing the key or the algorithm. This is known as breaking the cipher, ciphertext, or cryptosystem.

 

Cryptanalysis is the study of

 

 

 

 

  1. e) Cryptology:Cryptology is the mathematics, such as number theory, and the application of formulas and algorithms, that underpin cryptography and cryptanalysis. Since the cryptanalysis concepts are highly specialized and complex, we concentrate here only on some of the key mathematical concepts behind

 

 

 

 

 

  1. 6. Differentiate between Single server queue and Multi-server queue

 

Answer: Queueing theory is the mathematical study of waiting lines, or queues. In queueing theory a model is constructed so that queue lengths and waiting time can be predicted.Queueing theory is generally considered a branch of operations research because the results are often used when making business decisions about the resources needed to provide a service. Queueing theory has its origins in research by Agner Krarup Erlang when

 

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MCA3040- TECHNICAL WRITING

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ASSIGNMENT

PROGRAM MCA
SEMESTER 3RD
SUBJECT CODE & NAME MCA3040- TECHNICAL WRITING
CREDIT 4
BK ID B0954
MAX.MARKS 60

 

1 What’s Audience Analysis? Explain its significance in Technical Communication

Answer : In few words, audience analysis is to know more about your end-users.

 

Audience Analysis is the task to identify your target audience to make sure that the information provided in the end-user documentation is suitable for satisfying their information requirements.

 

Why should you conduct Audience Analysis?

 

 

 

 

2 Explain the role of a technical editor. Differentiate between Micro and Macro editing.

 

Answer : To understand the role of a technical editor, a person must first understand technical editing. The term, simplified and in the context of technical communication, is the process of reviewing, revising, reorganizing, and many other gerunds that begin with “re.” The goal of editing is to take an author’s work and improve it—for whatever goal that author has. The goals of each author (and of each industry) are different—

 

 

 

3 Explain the various phases involved in System Development Life Cycle (SDLC).

 

Answer : System Study

Preliminary system study is the first stage of system development life cycle. This is a brief investigation of the system under consideration and gives a clear picture of what actually the physical system is? In practice, the initial system study involves the preparation of a System proposal which lists the Problem Definition,

 

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MCA3030 – LINUX OS

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ASSIGNMENT

 

PROGRAM MCA(REVISED FALL 2012)
SEMESTER THIRD
SUBJECT CODE & NAME MCA3030 – LINUX OS
CREDIT 2
BK ID B1563
MAX. MARKS 30

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

 

  1. List any ten commonly used commands along with their functions in Linux.

Answer: #1: top

I figured it was fitting to put the top command at the top. Although top is actually responsible for listing currently running tasks, it is also the first command Linux users turn to when they need to know what is using their memory (or even how much memory a system has). I often leave the top tool running on my desktop so I can keep track of what is going on at all times. Sometimes, I will even open up a terminal (usually aterm), place the window where I want it, and then hide the border of the window. Without a border, the terminal can’t be

 

 

 

  1. Describe about Run levels. Explain different run levels.

 

Answer: Runlevel is a mode of operation in one of the computer operating systems that implement Unix System V-style initialization. Conventionally, seven runlevels exist, numbered from zero to six; though up to ten, from zero to nine[citation needed], may be used. S is sometimes used as a synonym for one of the levels. Only one runlevel is executed on startup; run levels are not executed one after another, i.e. either the runlevel 2, 3 or 4 is executed, not more of them sequentially or in any other order.

 

 

 

 

 

 

  1. 3. Describe the following:

 

  1. a) File encryption

 

Answer: File Encryption means providing security for files that reside on media, in a stored state. Those are files that are resting on our hard drives, usb drives or any other type of digital media storage. Those are files that are usually not meant to be sent through network, they are stored locally, being encrypted and temporarily decrypted while being used and than encrypted again after we finished using them. Encrypting stored files

 

 

  1. b) Email encryption

 

Answer: Email encryption is encryption of email messages to protect the content from being read by other entities than the intended recipients. Email encryption may also include authentication. Email is prone to disclosure of information. Most emails are currently transmitted in the clear (not encrypted). By means of some available tools, persons other than the designated recipients can read the email contents. Email encryption has been used by journalists and regular users to protect privacy.Email encryption can rely on public-key

 

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MCA3020- ADVANCED DATABASE MANAGEMENT SYSTEM

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SUMMER  2016,  ASSIGNMENT

 

 

PROGRAM MCA(REVISED FALL 2012)
SEMESTER THIRD
SUBJECT CODE & NAME MCA3020- ADVANCED DATABASE MANAGEMENT SYSTEM
CREDIT 4
BK ID B1650
MAX. MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions

 

 

  1. Differentiate between Two-Tier client/server databases and Multi-tier client/server databases.

Answer: Two-Tier Architecture:

 

The two-tier is based on Client Server architecture. The two-tier architecture is like client server application. The direct communication takes place between client and server. There is no intermediate between client and server. Because of tight coupling a 2 tiered application will run faster.

 

 

 

 

  1. Explain the physical query plan operators. What is the significance of Iterators?

 

Answer: A plan represents how data flows from a child operator to a parent operator in the form of a tree structure. Query execution flow can be read from right to left and from top to bottom.

In this article we’ll discuss some common and important operators like Index seek/scan, Join (Nested, Merge, and Hash), etc., which are useful to interpret a graphical execution plan and troubleshoot any performance issue due to a

 

 

 

 

  1. Differentiate between Serialisability and Recoverability.

 

Answer: Serializability

 

Serializability is the classical concurrency scheme. This helps to ensures that a schedule with regard to performing executing concurrent transactions is equivalent to one that executes the transactions serially in some order. It assumes that all accesses

 

 

 

 

 

  1. Discuss about Parallel query processing. How parallel-execution works?

Answer: When Oracle runs SQL statements in parallel, multiple processes work together simultaneously to run a single SQL statement. By dividing the work necessary to run a statement among multiple processes, Oracle can run the statement more quickly than if only a single process ran it. This is called parallel execution or parallel processing.

 

Parallel execution dramatically reduces response time for data-intensive operations on large databases typically associated with decision support systems (DSS) and data warehouses. Symmetric multiprocessing (SMP), clustered systems, and

 

 

 

  1. Differentiate between homogeneous and heterogeneous Database.

 

Answer: A DDBMS may be classified as homogeneous or heterogeneous. In a homogeneous system, all sites use the same DBMS product. In a heterogeneous system, sites may run different DBMS products, which need not be based on the same underlying data model, and so the system may be composed of relational, network, hierarchical and object-oriented DBMSs.

 

 

 

Homogeneous systems are much easier to design and

 

 

 

 

 

  1. Write short notes on ODMG standards. What are the various components of ODMG-93?

 

Answer: The ODMG standard builds upon the existing OMG, SQL-92, INCITS (formerly ANSI) programming language standards, and JavaSoft’s Java specification to define a framework for application portability between compliant data storage products. The standard’s functional components include an Object Model, an Object Definition Language, an Object Query Language, and Language Bindings to Java, C++, and Smalltalk.

 

The two primary benefits of the ODMG

 

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