MCA6011-ADVANCED WEB PROGRAMMING

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ASSIGNMENT

 

DRIVE WINTER – 2016
PROGRAM MCA(REVISED FALL 2012)
SEMESTER 6
SUBJECT CODE & NAME MCA6011-ADVANCED WEB PROGRAMMING
BK ID B1960
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

Question.1. What is XSL-FO? List the steps to create a XSL-FO document.

 

Answer:XSL-FO (XSL Formatting Objects) is a markup language for XML document formatting that is most often used to generate PDF files. XSL-FO is part of XSL (Extensible Stylesheet Language), a set of W3C technologies designed for the transformation and formatting of XML data. The other parts of XSL are XSLT and XPath. Version 1.1 of XSL-FO was published in 2006.

 

 

Question.2. What is difference between ordered list and definition list?

 

Answer:Lists are very important to any document as they allow you to make your key points stand out from the rest of the text. HTML supports three lists:

 

  • unordered (bulleted)
  • ordered (numbered)

 

 

 

Question.3. Explain comparison between XML and Relational database.

 

Answer:When you design your databases, you need to decide whether your data is better suited to the XML model or the relational model. Your design can also take advantage of the hybrid nature of a DB2® database, that is, the ability to support both relational and XML data in a single database.

 

While this discussion explains some of the main differences between the models and the factors that apply to each, there are numerous factors that can

 

 

 

Question.4. Differentiate between Synchronous vs. Asynchronous Data Retrieval with example.

 

Answer:When a technician or server operator needs to create copies of data, be it over a SAN, LAN or WAN, there are two main methods of doing this. Synchronous and asynchronous replication each have their own benefits and drawbacks. Learn more about these two methods of copying data, so you can choose the right option for your needs.

 

Synchronous Replication: Essentially,

 

 

 

Question.5. Explain any five new features of HTML5.

 

Answer:The character set for HTML 5 is streamlined as well. It uses UTF-8 and you define it with just one meta tag:

 

<meta charset=”UTF-8″>

 

  1. HTML 5 New Structure: HTML 5 recognizes that Web pages have a structure, just like books have a structure or other XML documents. In general, Web pages have navigation, body content, and sidebar content plus headers, footers, and other

 

 

Question.6. Explain the following:

 

  1. a) Window event attributes.

 

Answer:Window Event Attributes were set off/happens for the window.

 

These events should be placed inside the <body>.

 

 

 

  1. b) Form event attributes.

 

Answer:Events triggered by actions inside a HTML form (applies to almost all HTML elements, but is most used in form elements):

 

Attribute Value Description

 

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MK0013-Marketing Research

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ASSIGNMENT

 

DRIVE WINTER 2016
PROGRAM MBADS (SEM 3/SEM 5),MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. What do you mean by research? State some of its characteristics.

 

Answer:Research comprises “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.” It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an

 

 

 

Question.2. Write a short note on the criteria of choosing a good research design.

 

Answer: So, you have an idea of what you want to research, which is one of the first and biggest hurdles to get over. Now, we have to figure out how to research what you have thought up, which is a different kind of difficult. This lesson will explore the decision process on how to decide the research design. How a person researches something, as in the step-by-step process of it, is called the research methods. A methodology includes

 

 

 

Question.3. Explain comparative scales and its types.

 

 

Answer: In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals’ levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities.

 

 

 

Question.4. Explain various types of probability sampling techniques with suitable examples.

 

Answer: Probability samples that rely on random processes require more work than non-random ones.  A researcher must identify specific sampling elements (e.g. persons) to include in the sample.  For example, if conducting a telephone survey, the researcher needs to try to reach the specific sampled person, by calling back several times, to get an accurate sample. Random samples are most likely to yield a sample that truly represents the population. In addition, random sampling lets a researcher statistically calculate the relationship between the sample and the population ­ that is the size of sampling error. A non-statistical definition of

 

 

 

Question.5. Analyse the steps involved in hypothesis testing.

 

 

Answer:A hypothesis test is a statistical test that is used to determine whether there is enough evidence in a sample of data to infer that a certain condition is true for the entire population.

 

A hypothesis test examines two opposing hypotheses about a population: the null hypothesis and the alternative hypothesis. The null hypothesis is

 

 

 

 

Question.6. Write short notes on:

 

  1. a) Media planning

 

Answer: Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

 

 

 

 

 

 

 

 

  1. b) Copy Testing

 

Answer: Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.

 

Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software

 

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MK0012 –Retail Marketing

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ASSIGNMENT

 

 

DRIVE WINTER 2016
PROGRAM Master of Business Administration- MBA
SEMESTER Semester 3
SUBJECT CODE & NAME MK0012 –Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

Question. 1. How Retail formats can be classified? Elucidate your answer with example.

 

Answer:Retailers are the last link in the distribution channel and they perform various important functions, which are as follows:

 

(a)  Uninterrupted Supply – A retailer ensures continuous supply of products to consumers. He purchase goods in large quantity, breaks the bulk and sell in small segments to final users.

(b)  Large Variety – Retailers buy merchandise from different sources and provide a wide variety to consumers.

(c)  Financing – Some retailers provide credit facility to consumers.

(d)  Transportation – Retailers carry goods from

 

 

 

 

 

Question. 2. Define target marketing & what can be different types of target markets for retailers?

 

Answer:A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or

 

 

 

 

 

Question. 3. Briefly discuss different types of retail store locations? What are their advantages & disadvantages?

 

Answer:A multiple shop system is a network of branch shops, situated at different localities in the city or in different parts of the country, under a centralised management and dealing in similar lines of goods. Such multiple shops are very common and popular in the West and are known as CHAIN STORES. According to J.L. Fri, “Chain stores are a group of stores handling similar lines of merchandise with single ownership and centralised location.”

 

The Federal Trade Commission defines a chain store as “an organisation owing a controlling interest in two or more establishments which sell

 

 

 

Question. 4. Explain the concept of merchandise management?

 

Answer: In the fierce competition of retail, it is very crucial to attract new customers and to keep the existing customers happy by offering them excellent service. Merchandising helps in achieving far more than just sales can achieve.

 

Merchandising is critical for a retail business. The retail managers must employ their skills and tools to streamline the merchandising process as smooth as possible.

 

What is Merchandising?

 

 

 

 

Question. 5. Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.

 

Answer:Integrated Marketing Communications (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company’s brands to stakeholders. Coupling various methods together is added value in creating successful communication as it harnesses the individual benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. Achieving synergy and clarity amongst the elements is then able to

 

 

 

 

Question. 6. Write short notes on:

 

  1. a) Market entry method

 

Answer:A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.

 

Many companies successfully operate

 

 

 

  1. b) E-tailing

 

Answer:E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble’s e-tail site. Concerns about secure order-taking receded. 1997 was also the year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and CommerceNet/Nielsen Media reported that 10 million people had made purchases on the Web. Jupiter research predicted that e-tailing would grow to $37 billion by 2002.

 

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MK0011 –Consumer Behaviour

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ASSIGNMENT

 

DRIVE WINTER 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0011 –Consumer Behaviour
BK ID B1722
CREDITS &MARKS 4 Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Briefly discuss the concept of positioning & how does it benefit a brand ?

 

Answer: Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase.

 

 

 

 

 

Question.2. Discuss the importance of injecting emotions into advertisements. Give suitableexamples.

 

Answer: Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important.

 

Granted, this definition is not a simple task, and the lack of clarity surrounding terms such as “emotional,” “rational,” “subconscious,” etc., is a further complication. However, a review of current learning on the way emotion guides our

 

 

 

 

Question.3. Discuss the concept of brand equity & how does it benefit the company?

 

Answer: Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. However, it takes time, patience, and a great deal of effort to build positive brand equity as you’ll learn in my new series, Brand Equity Basics.

 

 

Loyal Customers

 

 

 

 

Question.4. Discuss three component model of Attitudes. What is the relevance of this model toadvertising objectives?

 

Answer:Attitudes can be defined as evaluations of ideas, events, objects, or people. Attitudes are generally positive or negative, but they can also be uncertain at times. For example, sometimes we have mixed feelings about a particular issue or person. Regardless, attitudes are an important topic of study for social psychologists because they help determine what we do – what we eat, how we vote, what we do with our free time, and so on.

 

Affective Component

 

 

 

 

 

Question.5. Discuss the nature of family decision making.

 

 

Answer: The Family Life Cycle. Individuals and families tend to go through a “life cycle:” The simple life cycle goes from

 

 

 

For purposes of this discussion, a “couple” may either be married or merely involve living together. The breakup of a non-marital relationship involving

 

 

 

 

 

 

Question.6. Write short notes on:

 

  1. a) Approaches to ascertain consumer’s needs

 

 

Answer:A need is a consumer’s desire for a product’s or service’s specific benefit, whether that be functional or emotional. The emotional benefit tends to be a stronger driver for consumers, as functional benefits can be easily copied by competitors. On the other hand, a consumer want is the desire for products or services that are not

 

 

 

 

  1. b) Store image

 

 

Answer:“Store image is the image or impression of a store in the minds of customers. Good overall impression of this nature in terms of products available in the store, the store itself and the experience they expect when shopping at the store. So it can be said that the store image is actually a reflection of the overall customer to store environment.

 

“Store environment is an important

 

 

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MK0010 –Sales, Distribution & Supply Chain Management

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ASSIGNMENT

 

DRIVE WINTER 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0010 –Sales, Distribution & Supply Chain Management
BK ID B1721
CREDITS &MARKS 4Credits, 60 marks

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Question.1. Briefly discuss the importance of Time and Territory management.

 

Answer:It is rightly said “Time and Tide wait for none”. An individual should understand the value of time for him to succeed in all aspects of life. People who waste time are the ones who fail to create an identity of their own.

 

What is Time Management ?

 

  • Time Management refers to managing

 

 

 

 

Question.2. Why relationship marketing is being used in present business scenario?

 

Answer:The essence of relationship marketing is a personal or emotional connection to a brand.  This connection is centered on trust that is created through the consistent delivery of a product or service that meets or exceeds customer expectations.

 

Corporate Culture Impacts Relationship Marketing: This trust is difficult to achieve and even harder to sustain.  Brands must recognize there are cultural implications to a successful relationship marketing strategy.  There must be

 

 

 

 

Question.3. What are the functions of a wholesaler?

 

 

Answer:Wholesaling is the buying/handling of products and services and their subsequent resale to institutional users and in some cases to final consumers. Wholesaling assumes many functions in a distribution channel, particularly those in the sorting process. Manufacturers and service providers sometimes act as their own wholesalers.

 

Wholesaling is a significant aspect of distribution because of its impact on the economy, its functions in the distribution channel and its relationship with suppliers and customers. In USA, wholesalers generate almost one-fifth of their total revenues from foreign markets.

 

 

 

 

Question.4. Explain the demand management model.

 

 

Answer:Demand Management is a planning methodology used to forecast [predict], plan for and manage the demand for products and services. This can be at macro levels as in economics and at micro levels within individual organizations. For example, at macro levels, a government may influence interest rates in order to regulate financial demand. At micro levels, a cellular service provider may provide free night and weekend use in order to reduce demand during peak hours.

 

Demand management has a defined set of processes, capabilities and recommended behaviors for companies that produce all manner of goods and services. Consumer electronics and goods companies often lead in the application of demand

 

 

 

 

 

Question.5. Briefly describe the different processes involved in the purchase cycle.

 

Answer:Management in any company must understand the art of obtaining products and services. The procurement cycle follows specific steps for identifying a requirement or need of the company through the final step of the award of the product or contract. Responsible management of public and corporate funds is vital when handling this necessary process, whether in strong or weak economic markets. Following a proven step-by-step technique will help management successfully achieve its goals.

 

Step 1: Need Recognition: The business must know it needs

 

 

 

 

 

Question.6. Write short notes on:

 

  1. a) Outsourcing Supply Chain Operations

 

 

Answer:Overseeing supply chain management (SCM) can be a demanding task and a serious time drainer. That’s why some companies choose to outsource their SCM and leave it to a third-party organization. While this isn’t for everyone, it can be suitable for many businesses. Here are some of the inherent risks and benefits of outsourcing SCM to help you decide if it’s right for you.

 

The Risks

 

Unanticipated Costs: At first glance,

 

 

 

 

  1. b) Co-Makership

 

 

Answer: Co‐makership is based on the principle that buyers and suppliers can gain more benefits by cooperating than by pursuing self‐interest at any cost to others. Profitability and market share are objectives that many buyers and suppliers have in common. This article recommends comakership as a way to a more secure environment of co‐operation and communication between companies and their suppliers.

 

Partnership  sourcing  or  co-makership  became  the  alternative  to adversarial  trading,  and  is  considered  a  more  powerful  paradigm. The

 

 

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MI0036 – BUSINESS INTELLIGENCE TOOLS

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ASSIGNMENT

 

DRIVE WINTER 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
SUBJECT CODE & NAME MI0036 – BUSINESS INTELLIGENCE TOOLS
BK ID B2043
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

Question.1. Explain Data, Information & Knowledge. Define the meaning of Business Intelligence (BI).

 

Answer:Business Intelligence (BI) are the set of strategies, processes, applications, data, products, technologies and technical architectures which are used to support the collection, analysis, presentation and dissemination of business information. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics and are capable of handling

 

 

 

Question.2. Explain the various components of Data Warehouses and its goals.

 

Answer:The data warehouse architecture is based on a relational database management system server that functions as the central repository for informational data. Operational data and processing is completely separated from data warehouse processing. This central information repository is surrounded by a number of key components designed to make the entire environment functional, manageable and accessible by both the

 

 

Question.3. List and elaborate the Phases of the Business Intelligence (BI) Lifecycle

 

Answer:It’s no secret that Business Intelligence* (BI) projects are both time consuming and resource intensive, often suffer from poor communication between the business and IT, and are usually inflexible to changes once development has started. This is due, in large part, to the method by which BI projects are traditionally implemented. Regardless of the methodology you employ, at the very least, a successful BI iteration requires:

 

Business requirements identification

 

 

Question.4. Write short note on the types of approaches for Development of Business Intelligence Solutionsand Differentiate between Waterfall & Agile Approach

 

Answer:In the early nineties, Bill Inman introduced applicable ways of aligning data and business reporting towards end-user needs. His concept was called Data Warehousing and the information technology community quickly adopted his theories. New terms such as “star schema,” “metadata,” and “data cleansing and transformation” were being used as components of this fresh approach. Many Fortune 1,000 companies and large institutions funded large initiatives to build new repositories of data using technologies from Oracle, Microsoft, IBM Cognos, Business Objects, and others. Companies quickly leapt into the field with few skills

 

 

 

Question.5. Elaborate on the Business Intelligence (BI) applications in Finance

 

Answer:Technology is transforming the banking and finance industry. Thanks to the Internet and the proliferation of mobile devices and apps, today’s financial institutions face mounting competition, changing client demands, and the need for strict control and risk management in a highly dynamic market.

 

 

 

  1. b) Business Intelligence (BI) Project Planning

 

Answer:Business intelligence (BI) projects are not like other projects with a finite and static set of requirements from one business person or one department. Instead, the purpose of an integrated BI decision-support environment is to provide cross-organizational business analysis capabilities to all business people and all departments in the organization. That

 

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MI0035 – COMPUTER NETWORKS

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ASSIGNMENT

 

DRIVE WINTER 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
SUBJECT CODE & NAME MI0035 – COMPUTER NETWORKS
BK ID B1973
CREDITS 4
MARKS 60

 

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

Question.1. Elaborate the concept of computer networks. Briefly explain the different types of networks.

 

Answer:A computer network or data network is a telecommunications network which allows nodes to share resources. In computer networks, networked computing devices exchange data with each other using a data link. The connections between nodes are established using either cable media or wireless media. The best-known computer network is the Internet.

 

 

 

Question.2. Write Short notes on:

 

  1. a) Connectors

 

Answer:An electrical connector, is an electro-mechanical device used to join electrical terminations and create an electrical circuit. Electrical connectors consist of plugs (male-ended) and jacks (female-ended). The connection may be temporary, as for portable equipment, require a tool for assembly and removal, or serve as a permanent electrical joint

 

 

  1. b) PC Cards

 

Answer:In computing, PC Card is a configuration for computer parallel communication peripheral interface, designed for laptop computers. Originally introduced as PCMCIA, the PC Card standard as well as its successors like CardBus were defined and

 

  1. c) Hubs

 

Answer:A hub is a common connection point for devices in a network. Hubs are commonly used to connect segments of a LAN. A hub contains multiple ports. When a packet arrives at one port, it is copied to the other ports so that all segments of the LAN can see all packets.

 

Hubs and switches serve as a central connection for all

 

 

  1. d) Bridges

 

Answer:When referring to computers, a bridge is a device that connects two local-area networks (LANs), or two segments of the same LAN. Unlike a router, bridges are protocol -independent. They forward packets without analyzing and re-routing messages.

 

A network bridge is a computer networking device that creates a single aggregate network from multiple communication networks or network segments. This function is called network bridging. Bridging is distinct from routing, which allows multiple different networks to communicate independently while remaining separate. In the OSI model, bridging is performed in the first two layers, below the network layer (layer 3

 

 

Question.3. Explain the Elements of Communication System. Elaborate on Modulation/Demodulation(Modem)

 

Answer:The purpose of a communication system is to transmit intelligence signal from a source to a destination at some point away from the source. Figure 1 is a block diagram of a communication system. This system consists three basic components: transmitter, channel, and receiver.

 

 

 

 

 

Question.4. Identify and explain the five types of classes of IP Address. Also write few points on Privateand Public IP Addresses.

 

Answer:IP address classes

 

Class 1st Octet Decimal Range 1st Octet High Order Bits Network/Host ID (N=Network, H=Host) Default Subnet Mask Number of Networks Hosts per Network (Usable Addresses)
A 1 – 126* 0 N.H.H.H 255.0.0.0 126 (27 – 2) 16,777,214 (224 – 2)

 

 

 

 

Question.5. Briefly discuss concept of Network Management Tools and Applications.

 

Answer:The Network Management toolset of the OpUtils software monitors network performance, calculates the bandwidth utilization, and scans the traffic for errors through SNMP. The tool also provides asset details such as the OS, installed software, and hardware and informs you about the general availability and performance of the network

 

Question.6. Explain the Working, benefits and limitations of Cloud Computing.

 

Answer:Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources (e.g., computer networks, servers, storage, applications and services), which can be rapidly provisioned and released with minimal management effort. Cloud computing and storage solutions provide users and enterprises with various capabilities to store and process their data in either privately owned, or third-party data centers that may be located far from the

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